GM
Tabuk Agriculture development co.
Total years of experience :29 years, 8 Months
Part of TADCO Which is Recognized as one the leading Agriculture companies in the Kingdom with 22% control over the market and project over 35, 000 hectares . The company has 1415 employees that operate 17 branches across the GCC, a highly dedicated sales force covering Retail, hotels, catering companies and over 87, 000 m² of warehouse space for greater coverage.
Reporting directly to the corporate CEO and a member of the group board I’m handling products processing, sales, marketing and logistics for 5 business units leading a team of one VP-Sales & Marketing, one VP- Supply chain, VP- Industrial operations, 8 product managers 5 regional Managers one R&D department head and one FM .
Responsible for profit center operations including production, Trading, sales & marketing, business development, credit management, day to day administration and analyzing / planning / implementing business strategy in alignment with overall corporate objectives.
Achievements
§ decreased time down by 18% in all the 5 ppl's (processing plants)
§ Introduced soft commodities trading which increased net profit by 4, 800, 000 SR
§ increased DD sales by 19%
Alkhirat trading group
CEO
Recognized as one the leading group of companies operates in the Egypt & Saudi Arabia The group has 893 employees that operate a processing factories, retail chain, cold stores and dry warehouses, a highly dedicated multicultural team.
structured in 4 business units dealing in FMCG, Agriculture products, pharmaceuticals and house hold appliances retail.
Reporting directly to the board of directors and heading the executive board .
I'm leading the development of the business unites strategy.
Ensure effective and profitable management of the various business units.
To ensure effective internal controls, management information systems and audits are in place.
To assess the principal risks of the group and ensure that these risks are being monitored and managed.
To ensure that the Group has appropriate systems to enable it to conduct its activities both lawfully and ethically.
Achievements
§ Introduced the agriculture products business unit contributes now in 47% of the group profit
§ Built up the Mango project over 800 Ha. Matured this year 2018
§ Increased profit from FMCG business unit by 21% .
§ Opened 5 new superstores in major cities.
§ Decreased operational cost by 8%
Reporting directly to the CEO and a member of the company executive board I’m handling sales, marketing, processing, logistics and supply chain for 5 business units leading a team of one general sales manager one general marketing manager 8 product managers 5 regional Managers one R&D department head, one logistics manager and one accounts manager.
Responsible for profit center operations including supply chain, packing, logistics, sales & marketing, business development, credit management, day to day administration and analyzing / planning / implementing business strategy in alignment with overall corporate objectives.
My team are the major player in turning around two business units from loss to profit
Increased the corporate IVA to 7.2%
Increased profit from fruits business unit by 55%
Increased brand awareness by 23% for FMCG products
Increased turn over from vegetables by 35% and profit from it by 24%
Decreased marketing expenses by 12%
Responsible for sustaining existing business, developing new opportunities, maximizing profitability and leading 3 Channel Managers (9 supervisors, 35 salesmen, 12 merchandisers) and a Logistic Manager (3 supervisors, 25 delivery drivers).
Formulated annual / monthly sales and marketing plans and supervised their achievement.
Identified growth opportunities, cost saving measures to maximize profit.
Directed and motivated employees to improve their productivity; provided theoretical / practical training.
Evaluated employee’s performance, through regular visits to customers in assigned areas.
Recruited and developed sales & marketing teams / agents (for specified areas).
Increased sales by 29% in two years which took the sales from 73, 000, 000 SR to 94, 170, 000 SR which increased profit by 13%
Increased numeric distribution and by 24% in two years.
Increased brand awareness by 11% through pos materials and low cost marketing activities.
Identify growth opportunities and the best way to maximize profit from it
Direct and train employees to improve their productivity through Guiding, advising and training them theoretically and practically .
I manage three supervisors in three major cities, three accountants, three storekeepers, 15 salesmen, 4 drivers and 18 helpers
Instrumental in increasing range of products sales from 1.3 to 4 which increased sales by 116% and profit by 97% for the area
supervising salesmen, training them, solving customer problems and distributing sales plane
to reach the company targets and goals in sales, marketing and opening new markets
by Alan Fill
A study in the philip kutler and Gary Armstrong book the 11 th edition on the web
A leadership process for creating and implementing breakthrough strategies by Professor William G. Pietersen
marketing and management course
FMCG sales and marketing planing
sales planing
management course
B.Sc. in chem.
