Olympus Surgical Business Unit Head
Bader Sultan & Brothers Company WLL
Total years of experience :15 years, 3 Months
OLYMPUS Surgical Energy:
- Responsible for the Surgical Energy business across Kuwait
- Maintaining existing business and identifying new business opportunities and delivering on sales
objectives to achieve sales targets.
- Involved in strategic planning, forecasting, capital budgeting, financial/cost control and evaluating with
present performance.
- Formulate strategies to produce significant gains in net profit and sales.
- Interact with customers periodically, obtain their feedback and address their concerns and queries with the relative team members.
- Resolve Customer Complains and take corrective actions for process and quality improvement.
- Work autonomously to achieve individual sales goals & targets, collaborate positively & effectively in a team & across the matrix organization in pursuit of shared objectives.
- Prospecting, lead generation, follow-up, order closing.
- Demonstration & evaluation of our products to meet customer needs, within a hospital operating theatre environment.
- Account management & new business development in pursuit of sales growth & customer satisfaction.
- Effective time & priority management, including workload planning & diary management, maintain
company records on time.
OLYMPUS Surgical Endoscopy:
- All aspects of managing a surgical sales territory as well as attending exhibitions, workshops and educational meetings.
- Requirement to work in operating theatres, and other areas within the hospital environment in close association with consultants, theatre practitioners, and non-clinical individuals.
- Reports sales results against forecasts to senior management as well as any adjustments made to business plans to ensure objectives are met.
- Develops and monitors departmental budget.
- Ensures expenses stay within budget. Reviews and approves quota and account assignment.
- Monitors progress and verifies corrective action has been initiated when necessary.
- Participates in the preparation of sales plans and campaigns, business plans and product development plans.
- Resolves difficult problems and customer complaints.
- Responsible for setting priorities and making sound business decisions based on an understanding of
sales opportunities within accounts.
Ongoing Achievements:
- Strategic relation with turnkey providers, architect and planners. Involved in the successful awarding of strategic projects and tenders.
- Steady growth in line with the forecasted budgets and margins.
- Strengthened the relationship between the sales department and other departments.
- Developed strategy, tactics, sales plans and distribution channel evaluation.
- Actively involved in the successful awarding of several deals and tenders leading to the achieving of
relevant market share and double digit growth per year.
- Played instrumental role in developing Marketing strategies, at the Division level.
- Developed a consultation program for designing & equipping, the Operating Theaters, Intensive care
Units, CSSD...using evidence based methodologies.
- Created alliances with several companies within Olympus Portfolio and outside to provide Turnkey
solutions.
- Determine the product pricing to grow the products sale and profit margin.
- Market analysis including the: Sales volume potential, market share.
- Develop Product Plan to determine the product development strategy.
- Define the product position in relation to competitors’ products.
- Preparing quotations including the configurations, calculation sheets, gross profit, cost prices and selling prices.
- Represent the company in the negotiations meetings to explain the product features, advantages and unique selling points comparing with the competitors
- Customer care through inserting new activities, support sales products and application training.
- Prepare periodic funnel report to show sales progress and development in the area and for each account.
- Determine the product pricing to grow the products sale and profit margin.
- Market analysis including the: Sales volume potential, market share.
- Develop Product Plan to determine the product development strategy.
- Define the product position in relation to competitors’ products.
- Preparing quotations including the configurations, calculation sheets, gross profit, cost prices and selling prices.
- Represent the company in the negotiations meetings to explain the product features, advantages and unique selling points comparing with the competitors
- Customer care through inserting new activities, support sales products and application training.
- Prepare periodic funnel report to show sales progress and development in the area and for each account.
The core of my experience is sales and marketing of the medical equipment's inside the OTs & ICUs.
- A responsibility includes co-ordination Hospital projects for TRUMPF products in EGYPT.
- Consulting on effective promotion. Implementing on AutoCAD and TRUMPF 3-D software.
- Major products experience including sales and marketing through Daily business plan or Turn Key projects.
- Operating Tables (Mobile OPT & The System OPT, Training and guiding the staff to position the patients on the OR table pre-operatively and during the cases each according to the discipline).
- Surgical and examination Lights & video systems (Providing complete setup configurations)
- Ceiling Pendants (Designing and providing different solutions according to the customers need).
- Medical Furniture (Furnishing complete OTs & ICUs with complete equipment's needed to operate a complete hospitals including ICU beds, stretchers & trolleys).
- Operating Theaters design & space planning (design's layout and working situation from various perspectives and hence check the position of equipment with regards to collisions and accessibility).
- HT Labor + Hospital Technik Modular stainless-steel, Glass & Impact wall elements systems in OTs & ICUs new systems.
• Work closely with the HT Sales Manager and project Managers across Germany assisting with operating room system designs for our Hospital Clients across EGYPT.
• Liaise with HT factories introducing new and innovative HT Operating Room products in EGYPT
• Complete product presentations to Egyptian Hospital Clients and Architectural firms.
• Address customer enquiries as they arise.
• Complete field assignments designing best in class Operating Room solutions (Positioning of the medical equipment's inside the surgical suits according to the international standards, areas given and customers need).
- Karl Storz OR1(Integration System).
- NASSETTI Medical Gases systems (Providing complete network system for the hospitals)
- HYBRID ORs.
Biomedical Engineering (BME) or Medical Engineering is the application of engineering principles and design concepts to medicine and biology for healthcare purposes (e.g. diagnostic or therapeutic). This field seeks to close the gap between engineering and medicine, combining the design and problem solving skills of engineering with medical biological sciences to advance health care treatment, including diagnosis, monitoring, and therapy. Also included under the scope of a biomedical engineer is the management of current medical equipment within hospitals while adhering to relevant industry standards. This involves equipment recommendations, procurement, routine testing and preventative maintenance, through to decommissioning and disposal.