bashar Al Kayyali, Market Access Manager

bashar Al Kayyali

Market Access Manager

Promedix

Location
Kuwait - As Salimiyah
Education
Master's degree, sales & marketing
Experience
20 years, 4 Months

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Work Experience

Total years of experience :20 years, 4 Months

Market Access Manager at Promedix
  • Kuwait - As Salimiyah
  • My current job since February 2020

Market access manager for promedix Healthcare (kharafi company), a sister company for Almaraie diary & infant nutrition, taking the company into a new level of sales & marketing, setting new strategies towards e commerce Dealing with bloggers and social media influencers.
Designing logos, strategies and sales team objectives inline with allocated budget.
Online Market surveys and benchmarking.
Opening new sales channels & targeting potential clients.

Sales And Tenders Manager at Yiaco
  • Kuwait - Hawali
  • My current job since January 2012

Octapharma -Swiss MNC;
http://www.octapharma.com/en.html A world-wide
provider of human proteins as treatments in
immunotherapy, haematology, and intensive care and
emergency medicine
• Developed and implemented favorable pricing
structures of Nuwiq balancing firm objectives against
Pfizer the market leader.
• Fund raising events through charity organizations for
Haemophilia patients
• Planned, implemented and tracked sales and
marketing strategies to promote Wilate .
• Achieved 7 mio USD sales in 2013.
• Monitored online advertising and social media
campaigns to assess success of different strategies.
• Prepared and administered annual budget of 7
million USD.
Workshops
Written communication skills
Advertising expertise
Promotional planning
Social Media Campaigns
Training delivery
Strategy development
Partnership monitoring
Budgeting and Allocation
Strategic Planning
Languages

Sales Team Leader at Sandoz
  • Kuwait - Al Kuwait
  • January 2006 to January 2011
Product Specialist at Roche
  • Kuwait - Al Kuwait
  • January 2005 to July 2006

, kuwait
http://www.roche.com/about_roche/business_fields/di
sease_areas.htm
http://en.wikipedia.org/wiki/Hoffmann-La_Roche
• Handling key accounts in Virology, Derma &
cardiology lines in MOH (tender business)
• Continually expanded knowledge of Pegasys
Product line & spread it with HCV patients
• Trained and provided coaching to three junior team
members.
• Completed in-depth reviews of market conditions
and customer preferences for Swine Flu & virology
products.

  • January 2003 to January 2005
Delegate at Nestle Health Science S.A
  • January 2003 to January 2004

Explained plans for treatment of milk proteins allergy
options.
• Used CRM to schedule appointments
• Worked with neonatologists to understand needs
and provide exact products for their patients.
• Launched probiotics concept in kuwait

Education

Master's degree, sales & marketing
  • February 2010

High school or equivalent, Pharmacy
  • at Applied Science University
  • January 2007

Bachelor's degree, Pharmacy
  • at Applied Science University
  • February 2002

Specialties & Skills

Generics
Tender Management
Sales Management
Pharmaceutical Sales
MARKETING
ADVERTISING
BUDGETING
FUNDRAISING
LANGUAGES
MARKET PLANNING
PRICING

Languages

Arabic
Native Speaker
English
Expert

Memberships

Jordan pharmacists association
  • Member
  • April 2002
Kuwaiti jordanian medical volunteer team
  • Founder
  • April 2020

Training and Certifications

PMP (Certificate)
Date Attended:
July 2013

Hobbies

  • Gymnastics