Internet Marketing & Social Media Specialist
Xpand Group
Total years of experience :22 years, 1 Months
Create, implement and monitor comprehensive social media strategies (& their accounts) for clients. \nPosition will be highly cross-functional between internal departments - programming / web design team, SEO and Client Strategy. \nA strong emphasis will be placed on developing SMM strategy and other targeted communications channels, specifically focused on reaching and providing value to our clients. \nCommunity engagement for different brands, verticals and products/services. \nImplement a variety of tactics and techniques based on different situations and circumstances, to include crowd-sourcing, viral marketing, reputation enhancement and PR crisis management. \nForecast, measure and analyze performance and results for individual clients.
• Prepare and deliver lectures to undergraduate and/or graduate students on topics such as financial accounting, principles of marketing, and operations management.
• Evaluate and grade students' class work, assignments, and papers.
Compile, administer, and grade examinations, or assign this work to others.
• Prepare course materials such as syllabi, homework assignments, and handouts.
• Maintain student attendance records, grades, and other required records.
• Initiate, facilitate, and moderate classroom discussions.
• Plan, evaluate, and revise curricula, course content, and course materials and methods of instruction.
Maintain regularly scheduled office hours in order to advise and assist students.
Keep abreast of developments in their field by reading current literature, talking with colleagues, and participating in professional organizations and conferences.
• Advise students on academic and vocational curricula, and on career issues.
• Select and obtain materials and supplies such as textbooks.
• Collaborate with colleagues to address teaching and research issues.
• Collaborate with members of the business community to improve programs, to develop new programs, and to provide student access to learning opportunities such as internships.
• Participate in student recruitment, registration, and placement activities.
• Serve on academic or administrative committees that deal with institutional policies, departmental matters, and academic issues.
• Participate in campus and community events.
• Compile bibliographies of specialized materials for outside reading assignments.
• Perform administrative duties such as serving as department head.
• Supervise undergraduate and/or graduate teaching, internship, and research work.
• Conduct research in a particular field of knowledge, and publish findings in professional journals, books, and/or electronic media.
• Act as advisers to student organizations.
• Provide professional consulting services to government and/or industry.
• Write grant proposals to procure external research funding
• Create, implement and monitor comprehensive social media strategies (& their accounts) for our clients.
• Position will be highly cross-functional between internal departments - programming / web design team, SEO and Client Strategy.
• A strong emphasis will be placed on developing SMM strategy and other targeted communications channels, specifically focused on reaching and providing value to our clients.
• Community engagement for different brands, verticals and products/services.
• Implement a variety of tactics and techniques based on different situations and circumstances, to include crowd-sourcing, viral marketing, reputation enhancement and PR crisis management.
• Forecast, measure and analyze performance and results for individual clients
• monitoring the production processes and adjusting schedules as needed;
• being responsible for the selection and maintenance of equipment;
• monitoring product standards and implementing quality-control programmes;
• liaising among different departments, e.g. suppliers, managers;
• working with managers to implement the company's policies and goals;
• ensuring that health and safety guidelines are followed;
• supervising and motivating a team of workers;
• reviewing worker performance;
• identifying training needs.
• Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, youTube and Instagram.
• Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives
• overseeing the production process, drawing up a production schedule.
• ensuring that the production is cost effective.
• making sure that products are produced on time and are of good quality.
• working out the human and material resources needed.
• drafting a timescale for the job.
• estimating costs and setting the quality standards.
• Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space. You will own the strategy and the execution of the ideas.
• Responsible for developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos.
• Compiles and writes training material and conducts training sessions on quality control activities.
• May specialize in areas of quality control engineering, such as design, incoming material, process control, product evaluation, product reliability, inventory control, metrology, automated testing, software, research and development, and administrative application.
• May manage quality control program.
• Develops and implements methods and procedures for disposition of discrepant material and devises methods to assess cost and responsibility.
• Directs workers engaged in measuring and testing product and tabulating data concerning materials, product, or process quality and reliability.
• Plans and directs activities concerned with development, application, and maintenance of quality standards for industrial processes, materials, and products: Develops and initiates standards and methods for inspection, testing, and evaluation, utilizing knowledge in engineering fields such as chemical, electrical, or mechanical.
• Devises sampling procedures and designs and develops forms and instructions for recording, evaluating, and reporting quality and reliability data.
• Establishes program to evaluate precision and accuracy of production equipment and testing, measurement, and analytical equipment and facilities
• Consult with company officials, sales departments, and advertising agencies in order to develop promotional plans.
• Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
• Identify new advertising markets, and propose products to serve them.
Write copy as part of layout.
• Attend sales meetings, industry trade shows, and training seminars in order to gather information, promote products, expand network of contacts, and increase knowledge.
• Gather all relevant material for bid processes, and coordinate bidding and contract approval.
laying out pages for the magazine, often to tight deadlines
• discussing design and layout ideas with the editor and other colleagues
• commissioning photographers and illustrators
• sketching out and designing the cover - which must always look distinctive to attract buyers
• anticipating trends and setting the magazine's overall visual style
• controlling the art budget.
• Reviews and critiques work prepared by group members.
• Maintains group personnel mix at an optimum level of skills/experience types.
• Plans and arranges for the continuing professional development of group members.
• Represents the group in interdependent projects.
• Prepares and oversees the department budget.
• Has at all times an overview awareness of information developed by specialists and experts in the group.
Allocates department assignments among group members.
• Prepares proposals to clients and prospects for special marketing projects.
• Carries out special marketing projects for clients.
• Provides marketing consulting services to account management groups.
• Suggests areas for marketing investigation.
• amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
• overseeing campaigns through the production stage to completion;
• working on several campaigns at once, sometimes under pressure and often to tight deadlines;
• casting actors for TV and radio work, and listening to voice tapes;
• liaising with production companies, photographers, typographers, designers and printers;
• keeping up to date with popular culture and trends;
• monitoring the effectiveness of advertising campaigns.
• liaising with clients and interpreting their briefs;
• working in account teams;
• developing creative ideas and concepts, often in partnership with the art director;
• presenting ideas to colleagues and clients;
• familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities;
• writing clear, persuasive, original copy;
• updating digital media with snappy, timely content;
• proofreading copy to check spelling and grammar;
Still Studying
Still Studying
Project Grade : Excellent (98%)