Digital Growth Manager
Baytonia
Total years of experience :13 years, 0 Months
Improving company’s brands’ awareness across targeted customers and geography.
Increasing the count of quality sales lead for each product and service the company offers.
Playing significant role in defining marketing strategy for each product or service
Executing research to define segment needs, challenges, buying power for specific solutions.
Developing, writing, and communicating marketing plans, promotional content, creative briefs, project recommendations, and presentations while launching campaigns
Working effectively with Sales and Research & Development teams to communicate, coordinate, and integrate marketing strategy planning and execution details
Effectively executing marketing as per plan across all the selected marketing media. Ensuring the marketing and sales execution is as per marketing plan.
Managing and executing inside sales and forwarding leads to sales teams.
Managing hiring and developing processes & procedures for the Marketing Department.
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Utilising a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
•Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Developing a marketing strategy, and implementing it with focused goals
Digital product and virtual event development, promotion, and after event production & publication
Support System and CRM
Evaluate feedback via comments and other social media engagements.
Adjust topics, quality and quantity of social media engagements to enhance reach, influence and brand reputation.
Generating content for marketing campaigns
Publishing videos, adding sitemaps, and generating viral leads.
Publishing social bookmarks from official and non-official links. Feed management
Setting up blogs, and submission of SEO optimized articles (provided)
Article submissions to follow-up blogs
Email Marketing (Email copywriting, list management, list building, proper lead direction so the right internal person takes actions on leads in a timely fashion)
Media / PR contact management and follow up.
To build and maintain strong social media relations.
To plan and coordinate social media activities and manage all social media platforms.
To monitoring and analyze social media coverage and all external activities.
Social Bookmarking, RSS Feed Submission and Internet Marketing
Social media event management related activities, particular Blogger Workshops.
