MARKETING & PARTNER RELATIONS
ETISALAT INFORMATION SERVICES
مجموع سنوات الخبرة :22 years, 1 أشهر
Spearheaded key role of transforming EIS into full service Digital Marketing agency
Consistently over achieved designated targets - 266% of annual target of 2018
Moved the company’s focus from top line growth to bottom line growth. Personally hit the highest per
capita profits month on month.
Signed multiple Tier-1 clients - Americana, Landmark, BenQ, Danube, UAE Exchange, Carrefour etc.
Singlehandedly lobbied and won internal projects of ETISALAT GROUP for Digital Marketing (Global)
Managed partners - multiple agencies and channel partners - from RFP, Selection, Utilization and Growth
Raised the bar of profitability from meagre 30% to 300-400% in many projects
Short stint in managing HNI clients for Takaful (Insurance) business
Ventured into SENIOR CARE SERVICES, had to windup the business due to financial losses
Independent Consultant focused on Media & Entertainment vertical - Provided consulting services on
mobility, smarter computing, storage, analytics and Business transformation to SMEs
Performance recognition for 148% growth in revenue for H2 2011 & 160% Q4 of 2012
Full enterprise sales cycles management - RFPs, OPPORTUNITY CREATION TO CLOSURE
FOCUS SBU
Primary responsibility to lead the regional team to drive business for big-ticket events like CNN IBN INDIAN
OF THE YEAR, IBN7 Real Heroes, CJ Awards, DSA awards etc.,
Managed team for media partnerships, special events, Weekend specials for CNNIBN/CNBC
Responsible for team performance - selling print, online, events, with top-line targets of $1 Million.
Key sales position - in a co-located team (US & India), grew the Global Services brand from new project to
$5Miilion. Extensively travelled across India.
Signed 74 client deals (including Infosys, Wipro, TCS) -with high profitability.
Managed sales team of four publications: IC-CHIP, Better Photography, AV-Max, and Photo Imaging,
responsible for top line targets of half a million USD for each magazine.
Grew sales revenues by over 200% (Q-o-Q) in IC-CHIP and BETTER PHOTOGRAPHY by signing profitable
and long-term deals - working closely with global agencies.
BUSINESS DEVELOPMENT
Catapulted revenues to over 400% growth in the first six months and sustained growth by creating new
avenues for revenue generation
Created record-selling properties like “Silicon India Career Fair” and “Corporate Advisory Board” (signed
Narayan Murthy and Kiran Mujumdar-Shaw)- generating revenues of over $100, 000
Demonstrated growth (of 230%) in a volatile market during QTR1 and QTR2 of 2001. Delivered two
INDUSTRY FIRST multi-million deals with McDowell and Infosys (Banking division)
courses: TBC in Mar’2019)
courses: TBC in Mar’2019)
courses: TBC in Mar’2019)