Executive Director
Event Touch
Total years of experience :23 years, 8 Months
o Developed and managed my own real estate project to include design-build, P&L management, seasonal rentals, customer service, marketing, operations and facility management
o Developed a business development plan for electrical materials’ distribution, to include organization structure optimization, products, pricing, marketing, KPI’s, incentives, stock optimization, sourcing, customer and market sensing
o Conducted market studies, developed business viability assessment, break-even analysis, and proposed recommendations with a dynamic strategy, business plan, resources, profitability and liquidity forecast
o Designed an investor proposal booklet for a Quick Service Restaurant Franchise
Advised the board and developed plans for the organization in terms of Strategies, Business Control and Development.
o Established and designed a new business structure with focus on five Business Services, including Feed Factory, Recruitment Process Outsourcing (RPO) and Restaurant Operations
o Developed plans and tools to enhance operations’ effectiveness and efficiency, including Web Portal for RPO
o Streamlined and optimized factory operations with enhanced market segmentation, pricing and procurement
o Achieved 115% increase in sales within a quarter and regularly maintained over 93% customer satisfaction
In charge of the overall organization in terms of direction, sales development and performance.
o Established and designed a new business unit with focus on Business Outsourcing Services
o Developed new strategies, business plans and organization structure to enhance growth and profitability.
o Directed Sales and Operations teams to achieve critical business objectives
o Designed and developed new IT tools (CRM) and iERP to enhance customer value and business efficiency
Directed the group Strategy, Business Development, Business Control and Overall Performance.
Developing plans and budgets and driving effective an efficient execution, while leading, engaging and motivating a team of Field Operations, Technical Support, Contact Center, Warranty Validation and Spare Parts Operations.
o Optimized Service Operation to ensure cost effective service excellence and performance
o Achieved over 28% savings ($4M) within 9 months, through efficiencies and process re-engineering
o Developed and implemented Strategies to counter Saudization impact
o Re-designed and developed service network for effective coverage and performance
Overall operations management responsibility in terms of performance and development. Management of a large team of Sales Promoters and Field Marketing Agents across the country, while setting up strategies and initiatives that enhance operational efficiency and effectiveness.
Developed and launched consumer focused initiatives to improve product positioning and competitivity, while introducing solutions that enhance consumer satisfaction and retention.
o Managing a team of 140 sales promoters, 20 field marketing representatives, 6 admin staff and 5 team leaders
o Driving mobile device sellout performance, market data collection and merchandizing excellence
o Developing and implementing various value based initiatives
o Achieving 30% operations’ growth within 5 months
o Increasing and optimizing market coverage and visibility by 42%
Responsible for the day-to-day running of the business with a particular emphasis on sales, business development and customer relationship management. Making sure that the business continues to grow by introducing innovative products and solutions in Building Automation (HVAC, Lighting, Fire, Security), Energy Management, Management Consulting, IT Solutions and Mobile Applications, this while optimizing overall operations to achieve set targets.
o Conducting market study and analysis and developing business plans
o Developing and implementing company strategy, mission and vision
o Managing and directing a team of engineers and developers
o Undertaking all operations management, including cost control and business development
o Establishing strategic partnerships and managing business contracts
o Reviewing, refining and developing the strategy and direction of the company
Key achievements:
o Achieving performance objectives and exceeding 1st year revenue targets by 35%
o Managing and developing operator relationships and delivering Care support excellence at all times
o Deploying effective Mobile Services’ Support and managing Care readiness
o Deploying effective Mobile Services’ Support and managing Care readiness
o Designing and managing Nokia Services’ marketing campaigns
o Increasing active service customer base by 70% through direct customer engagement
o Conducting market study and developing a plan to optimize customer care network and its performance
o Managing a team of 15 customer service vendors across North Africa
Responsible for the overall performance and standing of the care business unit across North Africa.
o Managing sales unit budget, maintaining cost and performance at optimum levels
o Controlling, monitoring and driving KPIs to achieve set targets
o Developing and implementing care business plans in the guise of various strategies and initiatives
o Designing and developing Nokia Care Stores to promote the brand and enhance market presence
o Managing service vendor contracts, ramp-up, ramp-down, audit and RFP processes
Key achievements:
o Designing a low cost Nokia Care store that and achieving $80K savings per store
o Achieving consistent savings of 50% to 60% on warranty cost per unit
o Launching the 1st Nokia Care Store in MENA
o Managing project activities within international consortium, establishing new project management process
o Designing a new initiative for better follow up and control of project resources and costs
o Directing activities of a diverse team of systems engineers, systems specialists and subcontractors
o Developing scope, labor plans, work schedules and budgets for multiple projects
o Successfully identifying risk at an early stage and effectively managing its effect
o Negotiating subcontracts to ensured quality meeting standards and budgetary requirements
o Carrying out monthly reviews of project reports and schedule status, implementing control strategies accordingly
o Designing DDC building automation control systems for various industrial projects, including analysing project plans and specifications, and generating project cost re-estimates
o Generating systems architecture layout, electrical wiring detail, bill of material, sequence of operation, and DDC panel layout
o Issuing RFIs, RFPs, cost proposals, change orders and contracts for subcontractors
o Managing project installation, startup, checkout, and commissioning
o Creating control systems point database and dynamic graphics for user interface
o Generating PPCL control code and optimising for energy management
o Designing computer networks FLN, BLN, MLN, and WAN to access Automation System
o Providing systems' checkout, startup, commissioning, and conducting owner training
o Developing and providing project reports for customer acceptance, ensuring their expectations are met
Bachelor of Science in Mechanical Engineering
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