Noor Shawwa, Managing Director

Noor Shawwa

Managing Director

Endeavor UAE

Location
United Arab Emirates - Dubai
Education
Master's degree, Business Administration
Experience
23 years, 10 Months

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Work Experience

Total years of experience :23 years, 10 Months

Managing Director at Endeavor UAE
  • My current job since September 2013

Endeavor is a global non-profit organization that support high-impact entrepreneurs to help them accelerate their growth and multiply their impact when they achieve success.

- Set up the affiliate office for Endeavor in the UAE.
- Establishing relationships with business leaders to mentor with Endeavor
- Establishing partnerships with key organizations to provide support for Endeavor Entrepreneurs.
- Hired and manage a team of account managers

Head of Strategic Initiatives at Bayt.com
  • United Arab Emirates - Dubai
  • July 2011 to June 2012

Worked with senior management across multiple functions (marketing, finance, sales, HR) and with various internal teams to improve company effectiveness and efficiency

- Redesigned the company's pricing structure to ensure consistency of offering, improve package options, and unlock upside revenue potential. Secured buy-in from key internal stakeholders
- Designed, coordinated, and launched the company's customer loyalty program aimed at rewarding top employers and increasing recruiting activity on Bayt.com's site
- Analyzed and proposed improvements to the lead management process aimed at improving sales
- Formulated an international growth plan to expand the company within and beyond the Middle East. Developed financial projections, evaluated and negotiated partnerships, acquisitions and Greenfield set-ups
- Planned an incubation program for aspiring entrepreneurs to launch online ventures leveraging Bayt.com's resources, infrastructure, and mentoring capabilities. This included customizing accounting processes
- Coordinated with the marketing department to enhance the company's affiliate program and increase yield. Efforts saved the company an annualized amount of $100k without sacrificing yield
- Set up and implemented a CSR initiative of sponsoring orphans on behalf of employees

Head of Business Opportunities Division at Zawya (Thomson Rueters Company)
  • United Arab Emirates - Dubai
  • April 2011 to June 2011

- Directed the core content team researching top companies and construction projects in the Middle East
- Developed a plan for augmenting and improving the division’s offering and improve the division’s P&L

Head of Content at Zawya (Thomson Rueters Company)
  • United Arab Emirates - Dubai
  • January 2010 to March 2011

- Managed the company's three core research teams of 65 analysts providing proprietary content on the top companies, projects, financial markets, and company financial results in the Middle East
- Mentored first-time team managers into their new roles to ensure smooth hand-over
- Launched a knowledge management program to develop talent and enhance team collaboration
- Established a comprehensive training program designed to enhance key skills for employees including presentation skills, team work, time management, coaching skills, management essentials, and others
- Aligned the content teams’ processes in recruitment, talent skill development, and performance evaluations to ensure consistency across content teams. This increased interactions and cooperation across the teams
- Conducted training for researchers on presentation skills
- Developed a contribution model to increase engagement by Middle East professionals
- Set partnerships with strategic content providers to enhance content offering for members
- Coordinated the company's overall business plan, which included industry research, market research, and competitive benchmarking. Coordinated with the department heads and team managers to align everyone to the company's plan

Head of Corporate Research at Zawya (Thomson Rueters Company)
  • Lebanon - Beirut
  • October 2005 to December 2009

- Managed the company’s flagship product, the Corporate Monitor, that provided profiles for the top 13, 000 companies and executives in the MENA region
- Increased the size of the database from 9, 000 to 13, 000 company profiles; significantly improved the freshness and quality of content, which resulted in a 50% decrease in customer complaints
- Hired, trained, organized, and managed a team of 30 researchers and analysts. This included growing the team from a four to a 30-person operation as well as setting up systems, processes, and content guidelines
- Developed an employee career path that enhanced employee development, retention, and engagement. The structure included a grading system, key responsibilities, job descriptions, and remuneration, and KPI’s
- Worked with the product development team to implement numerous enhancements to back-end systems to improve efficiency and to launch new products to enhance user experience and user-contribution
- Implemented constant business process improvements and a Quality Assurance system based on six sigma
- Developed the Zawya Industry Classifications codes (ZIC) customized for the MENA region that enhanced user experience by improving their ability to find relevant companies based on various criteria

Lecturer - Department of Management at Concordia University
  • Canada
  • June 2002 to July 2005

- Lectured on Business Strategy, Entrepreneurship, and Contemporary Business Thinking
- Nominated twice for the "Distinguished Teacher Award"
- Coached teams for graduate and undergraduate international case competitions
- Won the "Coach of the Year" award for 2005
- Developed business plans, franchising plans, and feasibility studies for small and medium sized enterprises in various industries including biotechnology, retail, and disaster recovery

Business Consultant at Concordia Small Business Consulting Bureau
  • Canada
  • May 2001 to January 2002

- Designed, developed and conducted strategic audits, feasibility studies, business and marketing plans
- Initiated marketing campaign and modified customer contact procedure, which raised the profile and increased revenues by 200%
- Developed business plans that quadrupled client sales and helped secure financing
- Prepared business plan for clients ‘K&H Innovation’ resulting in third place prize win in the “4th Annual CIBC World Markets Business Plan Competition”
- Created bureau’s website www.johnmolson.concordia.ca/consulting

Manager at Vivid Horizon Trading
  • Canada
  • April 1998 to December 1999

Started company to link Middle Eastern importers with North American suppliers of consumer goods. In the process I managed supplier and customer relations.

Assistant Manager at ETS Khalifeh Trading
  • Lebanon - Saidon
  • August 1997 to April 1998

• Placed international orders and tracked shipments ($10mil annual sales)
• Analysed lagging product performance; enhanced product marketing by improving warranty offer, which produced growth in sales and improved customer satisfaction

Administration / Personnel Trainee at National Petroleum Construction Company (N.P.C.C.)
  • United Arab Emirates - Abu Dhabi
  • June 1997 to August 1997

• Trained in Human Resources, salary reports, leave and compensation pay, and travel co-ordination

Education

Master's degree, Business Administration
  • at Concordia University
  • December 2001

- Completed MBA requirements with GPA of 3.6 - University is AACSB Accredited - Winner of "Outstanding Student Initiative" Award - V.P. Events, MBA Society - Member on Unviversity's team at the "Concordia 2002 International MBA Case Competition" (one of four members) - Established MBA Case Club

Diploma, International Trade
  • at Concordia University
  • November 2000

- Completed the certificate at top of the class

Bachelor's degree, Psychology
  • at Concordia University
  • May 1997

- Specialization in Psychology - Honors thesis on “The Effects of Fornix Lesions on Voluntary Ethanol Intake in Rats”

Specialties & Skills

Research
Content Management
People Management
Strategic Planning
Process Optimization
Business Planning
Business strategy
Research
People Management

Languages

Arabic
Expert
English
Expert