Qasim Masud Amin, Principal UX Consultant

Qasim Masud Amin

Principal UX Consultant

Zones LLC

Location
Pakistan - Lahore
Education
Bachelor's degree, Multimedia / Graphics Design
Experience
17 years, 0 Months

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Work Experience

Total years of experience :17 years, 0 Months

Principal UX Consultant at Zones LLC
  • Pakistan - Lahore
  • My current job since March 2022
Principal User Experience Designer at Systems Ltd
  • Pakistan - Lahore
  • October 2017 to March 2023

Providing design solutions that are best in class user experience a creative approach to solving business, product and user experience problems using a design-first approach. The CX role involves leading the Digital Design and User Experience (UX)  design for digital projects. Helping to shape the Digital Design and User Experience framework. 

Projects:-
Retail Enterprise Portal - Visionet,
Freeman - Digital Event Management Portal
MFRM-Digital Enterprise Portals,
RTA-Enterprise Portals,
Telenor Web, KUIU Web, Allied Bank,
Northern National Gas - Enterprise Portal,
Aquity Spark - Product Design,
Sciensus - Enterprise App,
mContent - Creative Portal and App,
Etisalat - Digital Enterprise Portal -
IGI-Agent Portal

Sr. UX Design Lead at INTECH Process Automation
  • Pakistan - Lahore
  • August 2014 to September 2017

Worked on UX conception, visual design, UI/UX design, wireframes, mock-ups, and infographics. Design of digital enterprise portals and apps with a particular emphasis on responsiveness and perceived performance. Developed promotional materials for sales and marketing presentations. Worked on User Experience with the Target Audience and Business Goals in Mind.

Projects;
ICT-Conference (2013),
Intech Marketing Collateral,
INTECH Alarms Management System,
Enterprise Portal,
Baseera - PDO-Oman

Web Designer / UX at MaavraTech
  • Pakistan - Lahore
  • November 2013 to August 2014

Meeting with stakeholders to discuss their requirements preferences, and working with developers on implementation design and responsive web design. My job covered online and mobile design, as well as user research and user testing.

Character Design and animation for brand “web greeters” mascot

Art Teacher at Beaconhouse School System
  • Pakistan - Lahore
  • August 2013 to August 2014

During my stay at Beaconhouse group, I developed the ability and talent to work to a tight schedule of events, with significant artistic involvement necessary for each event. Create an effective art program that promotes learning and enables pupils to explore their creative potential. Manage and organize graphics design projects from conception to conclusion. Build, motivate, and guide design and manufacturing with efficiency.
Produced, Coordinated and Designed props and set for a play “The Giving Tree”

Art Teacher / Creative Designer at Aitchison College
  • Pakistan - Lahore
  • August 2010 to June 2013

My innate talent for illustration was honed while teaching students at Aitchison, along with an understanding of expression techniques. I have created a safe, happy and achievement-oriented learning environment. Through art clubs, lunch buddy programs, after-school tutoring, and participation in school activities and programs, we were able to foster meaningful relationships for our children’s development. Assessments have been developed and applied to monitor progress towards artistic standards and academic goals.
Projects; 3 English Plays, 3 Urdu Plays, “125 years celebrations” of the institution.

Creative Designer at Channel 7 Advertising
  • Pakistan - Lahore
  • April 2010 to August 2010

Creative vision and design for branding, marketing and sales materials, and promotional programs. Managing the product design throughout the project life cycle, as well as obtaining and prioritizing product and customer needs. Exercising autonomous judgment and discretion in overall project management by prioritizing, planning, and tracking development project progress.
Projects; Al Hamrah Art Council, FBR Tax Awareness, Dr. Jiggar

Graphics Designer Lead / Animator at A.Q.Interactive
  • Pakistan - Lahore
  • March 2008 to May 2010

High-end, effective visual design guides for branding, collateral & sales material, etc. Translates ideas and concepts into visualizations for web, multimedia, print, interactive and functional design specifications. Managed orders and maintained direct liaison with clients. Efficiently processed orders, invoices, while maintaining account information and monitoring as well as reconciling account discrepancies. Worked to achieve operational targets and has an impact on the overall achievement of results for the team. Designing and producing 2D/3D animations and environmental visualizations.

Animator/Designer at Dimentions International
  • Pakistan - Lahore
  • March 2007 to March 2008

Designing and visualization of 2D/3D environments for animation projects and 3D animation for mega city development projects. Conceptualize and design branding material such as logo, typology, marketing collateral, banners, flyers, posters, packaging, etc. for corporations and artists alike. Coordinated and managed the team in designing, visualizing, storyboarding, 3D models and rigging several characters, bringing them life for an animation project.
Projects; Hadi, Gourmet, Bin Sadiq, Infinity Engineering

Education

Bachelor's degree, Multimedia / Graphics Design
  • at Oriental College
  • December 2006

Specialties & Skills

Graphic Design
Pre visualization
User Profiling
User centered Design
User Experience
Adobe Premier Pro
Adobe Illustrator
Model Making
Autodesk 3Ds Max
Adobe Photoshop
web design
multimedia
photography
logo design
SketchApp
Microsoft Office 365
Adobe InDesign
user experience
prototyping
user interface design
user centered design
usability design
wire framing
usability testing
UX Research
Adobe XD

Languages

English
Expert
Urdu
Expert