Marketing Manager
Najeeb Auto - Suzuki
Total des années d'expérience :15 years, 2 Mois
Achievements:
- Lead the project of website redesigning & redevelopment and mobile application both ( iOS & Android)
- Implemented leads automation with implementation of CRM.
- Achieved monthly target of leads generation from avg 200 leads to avg 10, 000 leads per month.
- Successfully launched telesales dept. to communicate & followup with leads.
- Achieved target of 5% actual sales from online channels.
- Increased traffic to the website from 500 visitors per month to avg 70, 000 visitors with 7% conversion rate from social media, Search engines both Organic and paid.
- Achieved organic (SEO) top 5 ranking for maximum keywords for 7 brands both Arabic and English.
- Organic traffic increased from 2% ( only branded keywords) to 40% after achieving top 5 rankings through SEO for different targeted keywords.
- Increase social media reach and engagement. Generated targeted traffic and leads from social media ( Facebook, Twitter, Instagram, YouTube & Snapchat ( recently started) .
- Achieved annual target of generating 50, 000 leads in 2017 in 11 months.
- Successfully launched and got 10, 000 Installs of mobile app both iOS & android. Generated 2% conversion rate from Push Notifications.
Main responsibilities
- Leading all digital marketing projects
- Website redesigning and development with new dynamic features and look.
- Mobile Marketing Strategy including development of Mobile Apps for Androids & iOS platforms.
- Social Media Marketing promotions and management.
- Planning and Execution of PPC campaigns.
- SEO strategy and implementation on the website.
- Liaising with marketing agencies .
- Management and allocation of budget according to effectiveness of the channels.
- Monitoring daily sales activities for all 32 branches across the kingdom. Improve sales in poor performing showrooms.
- Monitor online campaigns to measure digital campaign success using Google Analytics & other tools & integration offline campaigns with digital.
- Leads Management. Centralize and organize data for all showrooms in a template and share with sales department to follow up with leads.
- Developing measurement Plan to monitor ROI of digital marketing campaigns.
- Competitors Analysis. Analyzing competitor’s strengths, weaknesses, analyze their approach to find opportunities.
- Liaising with all internal department heads
- Future Projects: Digitization of showrooms, Automation of sales Process via CRM, Increase engagement on social media, Generate 30% to 40% sales in 2018 from online channels, Online customer loyalty programs and online business development planning.
- Preparing executive reports and presentations on business / sales / marketing activities.
- Quarterly marketing activities action plan
- Liaising with Call center to generate daily, weekly, monthly reports (Inbound & outbound calls, Leads analysis, PDSS) monitor campaigns performance and analyse customers feedback through different surveys.
Monthly comprehensive report includes ROI, Number of customers from online campaigns, traffic data from different channels & campaigns, Number of leads from all available sources and recommendation according to results.
National General Automotive Company (NAT) is a proud member of Abdullatif Alissa Group Holding.NAT is the strategic arm that has created a unified vision across all business units in the Alissa Group by extending the value chain of the current offerings and enhancing the ecosystem.
NAT currently oversees the strategic direction and monitors the performance of Alissa Automotive Company (AACO), Alissa Universal Motors (AUM) and the General Automotive Company (Autostar). It also spearheads all automotive sector growth initiatives and business development practices in AAGH.
From cars sales, after-sales services, maintenance, spare parts and more - in just three years of its existence NAT has already made its mark. By consolidating shared services, NAT has become a truly integrated, end-to-end automotive holding company. NAT today serves to better prepare us to adapt swiftly to changing market needs and grow strategically within the regional automotive sector.
Achievements
- Successfully automated and implemented Oracle CRM for all three affiliate companies.
- Increase 50% of traffic from all channels to all the affiliate website with 3% conversion rate.
- Increase leads generation
- Generated surveys reports to provide better customer services.
Responsibilities:
- Developing digital marketing strategies for Affiliates ( Alissa Universal Motors (AUM Isuzu), Autostar and Alissa Automotive Company (AACO ) Nissan Alissa.
- Liaising with marketing managers of Affiliates to discuss digital marketing strategies.
- Competitors Analysis & benchmarking
- PPC & SEO suggestions and implementations
- Monitoring the performance of affiliates websites & social media.
- Planning to develop new website for affiliates with new features.
- Monthly marketing reports.
- A/B testing, website Heat maps and scroll map reports to analyse the behavior of the visitors.
- Liaising with Marketing agencies to implement all the approved recommendations.
Achievements:
Successfully lead the development of the New website for both desktop and mobile users
- Increase traffic to the website with 7% conversion rate, Reduced bounce rate from 85% to 40%, and increase user time duration from 40 Secs to 5 minutes on the website.
- Increase number of avg candidates for specific course from 3 to 7 candidate per course.
- Successfully achieved Top 5 rank in Google & Bing for all targeted keywords.
- Successfully lead the completion & Automation of a custom complete training management system from listing a course on the website, assigning of trainer, Assigning training coordinator, Venue, Issuing certificate to candidates, Online e quotation and a lot other features.
Responsibilities:
- Developing Digital Marketing Strategy
- Executing Digital Marketing Strategy
- Email Marketing Campaigns
- Social Media Marketing ( Management, Engagement)
- Search Engine Optimization ( On Page, Off Page)
- PPC Campaigns
- Display Advertisement
- Social Media Advertisement
- CRM( Customer Relationship Management)
- Managing Budget
Other Responsibilities
-Create and deliver presentations
-Develop and maintain project plans to update clients on status of campaigns
-Uncover, understand and achieve client goals and business objectives through the customization of campaigns
-Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations.
-Communicating with target audiences and managing customer relationships.
-Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
· Liaising with designers and printers;
· Organizing photo shoots;
· Arranging for the effective distribution of marketing materials;
· Maintaining and updating customer databases;
· Organizing and attending events such as conferences, seminars, receptions and exhibitions.
· Sourcing and securing sponsorship;
· Contributing to, and developing, marketing plans and strategies;
· Evaluating marketing campaigns;
· Monitoring competitor activity
- Internet Marketing
- Search Engine Optimization
- Social Media Marketing Planning
- PPC Campaigns Management
- CRM Management
- Email Marketing
- Website Monitoring
- Technical Issues
- Business Communication
Business Correspondence
CRM (Customer Relationship Management )
• Adding leads accounts in CRM
• Assign tasks to other employees in the Organization
• Other users roles Management in CRM
• Tracking the Task ( Pending, Completed)
• Customers Follow Up ( Calls, Emails)
• Checking Customer Status ( Lead, Prospect, Warm Prospect ect)
Product Development
• SEO Packages
• Social Media Marketing Packages
• Web Development Packages
• Web hosting Packages
• SMS packages
• e-Mail Marketing Packages
Marketing Strategy
• Competitors Analysis
• Internet Marketing Strategy
Developed Full Internet Marketing Strategy
• Business Cards design Ideas
• Website Designing Ideas
Project management
Presentation to the clients about the work
Presentation to the leads about the Product and Services
Provides Weekly report to Clients
o Managing Internet marketing Campaigns
PPC Campaigns Management
Google Adwords
Google Analytics
Google Web Master
Competitors Analysis
Analyze the Competitors website what are they doing, how many backlinks they have and for how many keywords they are on the top of Google, Bing and Yahoo.
Search Engine Optimization campaigns Management
On Page SEO
Meta Tags
ALT Tags
Title Tags
Description
Keywords Integration
Off Page SEO
Keyword Research
Article Submissions
Bookmarking
RSS Submissions
Social Networking
Press Releases Submissions
Directory Submissions
o Managing Social Media Marketing Campaigns
Full Strategy when, why and how to start the Social Media Marketing Campaign.
Fans and Followers Engagement in Facebook, Twitter and LinkedIn
Increasing Fans, Followers for Facebook & Twitter and Video Viewers for YouTube Videos.
o SMS and E-Mail Marketing Campaigns Management
o Analyzing system logs and identifying potential issue with cc computer systems.
o Introducing and integrating new technologies into existing data center environments.
o Performance routine audits of systems and software.
o Performing backups.
o Applying operating system updates, patches and configuration changes.
o Installing and configuring new hardware and software.
o Adding, removing, or updating user account information, resetting passwords etc.
o Answer technical Queries.
o Responsibility for security.
o Troubleshooting and reported problems.
o System performance tuning.
o Checking the network infrastructure is up and running.
:: Strategic Marketing - Situation analysis - Planning - Implementation and control :: Mastering M
