Business Management Analyst
Lai Fai Computer Trading LLC
Total years of experience :15 years, 6 Months
Analysing the information of the organisation; its goals, business plans, future ventures and financial status and market value
Reviewing the employees of the organisation and knowing the internal functionalities of the organisation, work atmosphere of the organisation and their working strategies
Planning strategies to make necessary changes within the organisation for effective growth of the organisation
Strategic planning to increase the market value of the products in the organisation and increasing sales and profits for the organisation
Deciding budgets for the future prospects of the organisation and conducting risk analysis
Setting up meetings with the senior employees such as managers and directors of the organisation and understanding their business goals
Prepare reports and presentations for the organisation employees that can give them ideas to improve their work strategies and expertise in a particular work
Analyse the periodic manufacturing, sales; profit and investment reports of the organisation and maintain a track of them for future reference
B2B Market Sizing
• Design research projects that answer specific business questions.
• Conduct market research, sizing and survey to identify business opportunities and expansions.
• Execute market segmentation, targeting and positioning.
• Conduct competitor research and competitive analysis to maintain our competitive advantages.
• Evaluate market penetration.
• Meet with clients to ascertain marketing goals.
• Follow up on the marketing plan with HO.
B2B Contracts:
• Create database of all existing B2B contracts (Free On Loan).
• Follow-up and assess business profitability with existing/new FOL contracts.
• Site survey (pre-installation) for new FOL contracts.
• Status reporting for FOL contracts.
#Delivering and developing marketing campaigns alongside with Marketing manager.
#Organising program of customer events from end to end.
#Handling the creation, production and distribution of marketing materials.
#Maintaining the customer database.
#Preparing data set for the marketing campaigns.
#Managing social network and SEO strategies.
#Evaluating the marketing activities, e.g. Producing reports detailing the results of the marketing campaigns, maintaining the marketing calendar and so on.
#Co-ordinating marketing activity on a daily basis.
#Undertaking research tasks.
#Serves as liaison between the customer and various departments.
#Solicit sales of new trends and brands in the market.
#Good communication skills with problem solving ability.
#Responsible to supervise and motivate staff in a team, with the ability to handle complaints and difficult situations in a patient, calm and effective professional way.
#Issuing refunds or compensation to customers.
#Developing customer service procedures, policies and standards in the organisation.
#Training staff to deliver a high standard of customer service.
#Handling face-to-face inquiries from customers.
British SKY Broadcasting (BskyB), Newcastle, England \[2010 - 2011\]
Position：Field Representative (Leader)
Job Type: Part time and full time
Group: APPCO International Direct Marketing
Summary:
#Accomplishes business development activities by researching and developing marketing opportunities and plans; implemented sales plans
#Undertakes marketing and sales human resource objectives by recruiting, selecting, orienting, training, scheduling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; enforcing policies and procedures
#Accomplishes marketing and sales objectives by planning, developing field sales action plans
#Average of £1.5 million (USD 2.37 million) revenue generated for BskyB
#Business-to-Customer (B2C) method of marketing with face-to-face communication channel method
#Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
#Protects organization's value by keeping information confidential
#Training students by knowing their strength in their learning skill.
#Ensuring that any risks that are identified are raised with the instructor
#Help to recruit new students with a public demonstration
#Maintaining students' motivation (by recognition and reward)
#Identifies opportunities to improve efficiency of the teaching process
#Successful time management to combine martial arts with full-time study
Independent Dissertation: ‘Barriers in market segmentation’– A research based on market segmentation process and to overcome the barriers of market segmentation. Main subjects: International Marketing Management, International Human Resources, and Business Environment & Strategic Management.
Main subjects: E-commerce, E-Banking, and Financial services, Management Accounting, Financial Accounting and Management, Business Organisation and Management, Direct Tax, Cost Accounting and Auditing. Independent research project: ‘CTD/ TMT production process’- A project based on E-commerce into the production process by using VB++.
Major in Business Management and Accountancy in addition with the C++ programming Language
