Wael Malas, Business Unit Manager

Wael Malas

Business Unit Manager

SMC interiors

Location
Canada - Quebec
Education
Diploma, International Business Management
Experience
17 years, 0 Months

Share My Profile

Block User


Work Experience

Total years of experience :17 years, 0 Months

Business Unit Manager at SMC interiors
  • Saudi Arabia - Jeddah
  • My current job since January 2015

• Responsible for the sales activities for the
business unit in the western and southern region
• Responsible for overall profitability ratios for the
business unit
• Establishing a strong relationship with Contractors
and fit-out companies
• Establishing, maintaining and expanding our
customer base
• Establishing sales objectives by forecasting and
developing annual sales quotas.
• Maintaining sales volume, product mix, and
selling price by keeping current with supply and
demand, changing market trends, and
competitors
• Coordinating proper company resources to
ensure efficient and stable sales results
• Managing a team of sales personnel in order to
achieve the company's objectives.
• Constructing and administering budget for
assigned business unit
• Coordinating Product management with Area
Sales Manager, Technical and Marketing
• Developing and executing full strategic sales and
marketing plans and programs for the
business unit products
• Driving sales effort for the business unit products

Senior Product Specialist at SMC interiors
  • Saudi Arabia - Jeddah
  • January 2013 to December 2014

• In addition to my old duties as a Product Specialist:
• Handling the sales process for interior building materials, specializing in textile curtains, blinds
and other window treatment solutions of both interior and exterior for large scale private and governmental construction projects
• Establishing and strengthening relationship with contractors
• Coordinating with other SMC sales employees to cover the large sector of contracting industry with all SMC’s line of products.
• Creating more market awareness and providing market intelligence research to the sales department
• Generating revues of 2 million Dollars in 2014

Product Specialist at SMC interiors
  • Saudi Arabia
  • August 2010 to December 2012

• Responsible for the JAB brand( A German brand, for fabrics and carpets )
• Handling task of marketing the brand among the major designers and designing houses in the western region
• Closely monitoring market share trends and competitive activity
• Coordinating, with the different internal departments as well as with the external resource, product management and cost reduction for major projects to achieve results
• Support the Sales Manager in generating sales opportunities by identifying appropriate business targets
• Matching and prioritizing activities to areas of highest sales potential & developing sales volumes in the designated area

sales associate at VoxData
  • Canada
  • August 2008 to July 2009

Working for Royal Bank of Canada (RBC) campaign

Selling Insurance to RBC customers to cover their Visa Card balances in case of sudden or accidental death, injury, involuntary loss of job, or dismemberment

Activating Visa cards

Solving any technical problem the customer may encounter

Sales engineer at Syrian Allied Medical Group
  • Syria - Damascus
  • January 2007 to July 2007

Responsible for the cardiology sales department

promoting the coronary stents

maintaining a close relationship with doctors and all the administrative personnel in both public and private hospitals

Evaluating the potential sales for each sector in addition to evaluating the representatives working in the same department.

Sales engineer at Electrical and Electronic Agencies
  • Syria - Damascus
  • April 2005 to December 2006

Running the automation department
Paying visits to public and private sectors’ customers such as electrical plants, refinery, and water treatment establishment
Promoting ABB line of automation products as well as low voltage apparatus
Coordinating between our company, ABB’s headquarter, and the customers as my company bid in public and private sector tenders
Preparing the technical specifications for the automation products
Following up with the tenders and the customers
Directing sales through the office’s showroom

Education

Diploma, International Business Management
  • at George Brown College
  • April 2008

Awarded the Dean Medal with honor All the courses are also certified by FITT (Forum for International Trade Training in Ottawa, Ontario, Canada). Main courses: International Trade Finance International Marketing International Trade Management International Trade Research International Market Entry Introduction to Freight Forwarding Global Entrepreneurship International Trade Logistics

Bachelor's degree, Mechanical engineering
  • at Damascus University
  • January 2006

Core courses: Electronic fundamentals, industrial electronics, automatic control, heating and cooling, carriage and lift machines, materials resistance, industrial economics, and establishment administration, in addition to textile related subjects.

Specialties & Skills

Freight Forwarding
Freight
Promoting
International Trade
International Business
MS Office (Word, Excel, PowerPoint)
Network Hosts, Server 2003, Network services
Programmable logic controller from Moeller
Typing 50 wpm

Languages

Arabic
Expert
English
Expert
French
Intermediate
German
Beginner
Spanish
Beginner

Training and Certifications

Somfy Certificate (Certificate)
Date Attended:
September 2013
Valid Until:
September 2013
Somfy PBS Training (Certificate)
Date Attended:
June 2011
Valid Until:
December 2011

Hobbies

  • Swimming, Reading, Basket, Hiking