Assistant Marketing Manager
Accent Industries FZC
Total years of experience :12 years, 11 Months
• Prospecting for sales leads.
• Prospective client need assessment, identifying key business areas and offering solutions in the form of products.
• Approaching prospective clients with the product mix.
• Managing client queries and offering valid business solutions.
• Closing deals based on appropriate pricing, product mix among other conditions.
• Client follow-ups and order processing.
• Exploring possible third party joint venture on large projects.
• Building the Accent brand by developing key business partnerships and fostering brand loyalty among current customers.
I have successfully represented my company in various exhibitions in KSA, Oman and Qatar. My current client database includes, Khansaheb, CCC, Al-Futtaim Carillion, CPECC and Emirates Electrical among others.
• Planning and executing promotion initiatives.
• Long term brand planning in line with business objectives.
• Coordinating with relevant departments towards achieving short term objectives.
• Analyzing sales data to gain insights and market gaps.
• Preparing marketing briefs for relevant departments and agencies.
• Conduct market visits across Pakistan.
• Analyzing research data; both primary and secondary research.
I was involved in a brand re-launch which was conducted in 29 towns across Pakistan.
I was part of a team which was responsible for the launch of a new tobacco brand in the country after 24 years. This project was also part of a revolutionary new approach towards cross functional teams called “PACT”.
• Formulating and executing promotional strategies and initiatives.
• Closely working with advertising, creative, media buying and BTL agencies.
• Executing new product launches and re-launches.
• Analyzing research data to identify likely market gaps, competitor activities, consumption patterns and sales volumes.
• Prepare advertising and creative briefs, following up on project development and implementing communication strategies.
• Conduct regular field visits to major markets so as to gain market insights and trade information.
• Prepare sales analysis in light of demand conditions, competitor activities and yearly brand targets.
I have the distinction of being part of a duo responsible for launching the largest marketing campaign in the company’s history. In addition I have also been involved in launching the Habib Ramadan consumer promotion campaign and the Super Habib “Number 1” campaign.
Since June 2012, I was responsible for Habib Spices and Sauces range and in August 2012, we achieved the highest ever sales volumes in HOM history.
In relation to international marketing, I successfully launched Habib Recipe Spices in UK, Hong Kong, UAE, Australia, South Africa, Singapore and Italy with complete ATL and BTL support.
CGPA: 3.1 (86.48%) Internships : Interned at the Public Affairs department, Engro Fertilizers Limited Jun – Aug 2009 Worked on Engro’s Employee volunteer program. Here I started with the basic idea and worked my way through planning finally till launch. Towards the accomplishment of the project I worked on the following elements : • Developing a business plan for the project • Company policy towards volunteering • Project Budgeting for 2009 • Website development in coordination with the IS department • Creating a mechanisms to ensure perpetuity of the program • Making arrangements for a promotion video for the program • Making all the necessary arrangements Interned at the Marketing department, DawnNews Aug – Dec 2008 At the marketing department I worked on various tasks, some of the more salient tasks are listed below: • Research on the viewing preferences of the target market so as to identify any market gaps with respect to the content of the programs. • Handled the Citizen Journalist database and email account whereby selecting the best entries and profiling all senders so as to establish trends and other inferences. • Organized and implemented a marketing campaign in schools and universities towards the promotion of documentary shows prepared by DawnNews. Other than the tasks listed above I was involved with a host of the activities such as documentaries screening, sponsorship in events, sponsorship and kiosk at the Dawn Lifestyle Expo 2009, etc. Interned at the Foreign Trade department, Bank Alfalah, Shahrah-e-Faisal Branch June- July 2007 Here I worked in various banking functions ranging from general banking to consumer and corporate banking, but notably within the Foreign Trade function. As part of my responsibilities I handled Letters of Credit, legal documents pertaining to foreign trade, and also handled the bank’s database of customers.
Internship Experience: Interned at the Marketing department, DawnNews Aug – Dec 2008 At the marketing department I worked on various tasks, some of the more salient tasks are listed below: • Research on the viewing preferences of the target market so as to identify any market gaps with respect to the content of the programs. • Handled the Citizen Journalist database and email account whereby selecting the best entries and profiling all senders so as to establish trends and other inferences. • Organized and implemented a marketing campaign in schools and universities towards the promotion of documentary shows prepared by DawnNews. Other than the tasks listed above I was involved with a host of the activities such as documentaries screening, sponsorship in events, sponsorship and kiosk at the Dawn Lifestyle Expo 2009, etc. Interned at the Foreign Trade department, Bank Alfalah, Shahrah-e-Faisal Branch June- July 2007 Here I worked in various banking functions ranging from general banking to consumer and corporate banking, but notably within the Foreign Trade function. As part of my responsibilities I handled Letters of Credit, legal documents pertaining to foreign trade, and also handled the bank’s database of customers.