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Tariq Alsuwayl , marketing director

Tariq Alsuwayl

marketing director·Richy Group

Saudi Arabia

Diploma, Business And Marketing

Work experience

Total years of experience: 12 years, 5 months

marketing director

January 2024 - May 2025

Richy Group

Riyadh, Saudi Arabia

January 2024 - May 2025

- Directed marketing strategies to enhance the brand’s position in the
luxury retail sector.
- Achieved a 115% growth in the customer base.
- Increased sales by 70%.
- Supervised integrated marketing campaigns across digital platforms,
resulting in a 35% increase in customer engagement during National
Day campaigns.
- Optimized marketing budgets to achieve maximum ROI, reducing
acquisition costs by 20%.
- Developed and guided the marketing team, fostering a high-
performance culture.
- Improved customer experience and satisfaction through advanced
measurement tools.
- Automated marketing operations.
- Established a corporate sales department (B2B & B2G).
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Chief Marketing Officer (CMO) | Acting CEO

January 2022 - January 2025

Richy Company,

Riyadh, Saudi Arabia

January 2022 - January 2025

• Led the overall marketing and commercial strategy
for a luxury retail brand.
• Achieved 115% growth in customer base and 70%
increase in sales.
• Improved marketing efficiency by reducing
Customer Acquisition Cost (CAC) by 20%.
• Directed high-impact seasonal campaigns,
increasing engagement and revenue by 35%.
• Established and launched B2B & B2G sales
operations.
• Built customer experience measurement
frameworks and aligned marketing with sales.
• Assumed Acting CEO responsibilities during a
transitional phase, including:
◦ Oversight of daily operations
◦ Budget and financial supervision
◦ Team leadership and performance
management
◦ Commercial and operational decision-making
Company industry:
Textile & Apparel Production

مدير تطوير الأعمال

April 2020 - April 2022

huna

Riyadh, Saudi Arabia

April 2020 - April 2022

- Oversaw business growth in F&B, events, and workspace sectors,
leading to a 25% increase in revenue.
- Developed and refined the business model.
- Streamlined operational processes by collaborating with cross
- functional teams to ensure efficiency
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Marketing Director

January 2017 - June 2020

Saadeddin Sweets,

Riyadh, Saudi Arabia

January 2017 - June 2020

Company industry:
Food & Beverage Production
Job role:
Marketing and PR

marketing director

January 2017 - January 2020

Saadeddin Sweets

Riyadh, Saudi Arabia

January 2017 - January 2020

- Achieved a 120% increase in sales, the highest in the company’s history,
through innovative marketing campaigns and customer acquisition
strategies
- Launched new product lines, boosting market
share by 50%.
- Adopted data-driven approaches for informed marketing decisions.
- Collaborated with production and sales teams to align brand objectives.
- Built and developed the marketing team by selecting and training top talent.
Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Business Development Manager

January 2017 - January 2020

Huna Company,

Abu Dhabi, United Arab Emirates

January 2017 - January 2020

• Led business growth initiatives across F&B, events,
and workspace sectors.
• Delivered 25% revenue growth during tenure.
• Developed and optimized business models and
revenue streams.
• Worked cross-functionally to align marketing, sales,
and operations.
• - Delivered 120% sales growth, the highest in the
companys history.
• Launched new product lines that increased market
share by 50%.
• Transformed marketing from execution-based
activities into a data-driven strategic function.
• Aligned marketing with production, sales, and
distribution.
• Built and led an internal marketing team.
Company industry:
Hospitality & Accomodation
Job role:
Management

marketing manager

January 2015 - January 2017

Four Seasons Hotel

Riyadh, Saudi Arabia

January 2015 - January 2017

- Contributed to the execution of marketing plans for luxury hospitality services, achieving a 40% increase in
event bookings.
- Managed promotional activities across digital and traditional channels, including email marketing and digital
campaigns.
- Enhanced guest experiences and developed tailored marketing plans.
- Participated in brand development and performance measurement.
- Progressed through all marketing departments to ultimately lead the marketing team.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Marketing Manager

January 2015 - January 2017

Four Seasons Hotel,

Riyadh, Saudi Arabia

January 2015 - January 2017

• Managed and executed marketing strategies for the
luxury hospitality segment.
• Increased event bookings by 40%.
• Led integrated digital and offline marketing
campaigns.
• Enhanced guest experience through targeted
marketing initiatives.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

marketing specialist

January 2013 - January 2015

Alshaya Company

Riyadh, Saudi Arabia

January 2013 - January 2015

- Developed marketing campaigns that increased foot traffic and sales for
global brands like H&M, Starbucks, Collection of White, and P.F. Chang’s.
- Conducted market research to identify trends and opportunities, enhancing competitive positioning.
- Supported cross-functional teams in launching new stores across the region
- Wrote product descriptions and sales content.
- Focused on improving customer experiences
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Specialist

January 2013 - January 2015

Alshaya Company,

Riyadh, Saudi Arabia

January 2013 - January 2015

• Supported marketing operations for global brands
including:
Starbucks, H&M, P.F. Changs, White Collection.
• Conducted market research and customer behavior
analysis.
• Supported new store openings and customer
experience initiatives.
• Developed marketing content and product
descriptions.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Education

CPD

January 2024

January 2024

Diploma, Business And Marketing

Great Britain (UK)

King Saud University

January 2024

January 2024

Bachelor's degree, psychology

Saudi Arabia

الكلية التقنية - المملكة العربية السعودية

January 2020

January 2020

Diploma, تسويق

Saudi Arabia

الكلية التقنية - المملكة العربية السعودية

January 2020

January 2020

Higher diploma, -Marketing

Saudi Arabia

جامعة الملك سعود

January 2017

January 2017

Bachelor's degree, -Psychology

Saudi Arabia

Skills

Marketing Mix

Expert

Marketing ROI

Expert

Digital Marketing

Expert

Food & Beverage

Expert

Retail

Expert

digital marketing

Expert

marketing plan

Expert

Team Building

Expert

marketing analysts

Expert

sales analysts

Expert

marketing research

Expert

Marketing Budget

Expert

marketing strategy

Expert

Ledger ships

Expert

E-commerce

Expert

Marketing

Expert

Sales

Expert

Team Management

Expert

Management

Expert

Customer Service

Expert

Business Development

Expert

CONTRACT DRAFTING

Intermediate

GOOGLE ANALYTICS CERTIFICATION

Intermediate

GOOGLE APPLICATIONS

Intermediate

GROWTH STRATEGIES

Intermediate

INTEGRATED MARKETING COMMUNICATIONS

Intermediate

LEADERSHIP

Intermediate

NEBOSH DIPLOMA

Intermediate

PSYCHOLOGY

Intermediate

strategic plan

Expert

Accounting

Intermediate

Administration

Intermediate

Project Management

Intermediate

Social profiles

Personal Website
Personal Website
tariqalsuwayl.com/

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
Google Analytics Certification
Google Certified Digital Marketing Professional
Certified Leadership Practitioner
Certified Planning Specialist
The Principles & Skills of Managerial Leadership
Google Analytics Certification
Google analytics
Jan 2024
Fundamentals of digital marketing (Google)
Jan 2024
Return on marketing investment
Jan 2024