Mohannad Yousef

Managing the Nissan brand and leading new business development for one of Kuwaits leading
automotive conglomerates.
• Strategic Leadership: Develop and implement the annual marketing and communication
strategy for Nissan Kuwait, aligning brand objectives with sales targets and market share
growth.
• Budget Management: Responsible for the full marketing P&L; planning, allocating, and
monitoring significant budgets across ATL, BTL, and digital channels to ensure maximum
ROI.
• Campaign Management: Lead the end-to-end execution of 360° marketing campaigns for
new model launches and brand events, from creative development to media deployment
and performance analysis.
• Dealer & Principal Liaison: Act as the primary point of contact between the local
dealership and Nissans to align on global brand guidelines, regional initiatives, and
reporting requirements.
• Digital Transformation: Spearheaded the brands digital presence, overseeing social media
strategy, website optimization, and lead generation campaigns to enhance customer
engagement and digital sales funnel performance.
• New Brand Management (JAECO): Managed the marketing and communication strategy
for the Chinese automotive brand JAECO following the groups signing with principals in
China. Oversaw all brand activities including recruitment, pre-launch planning, exclusive
events, and the full-scale public launch.
• Team Management: Lead and mentor a team of marketing professionals, fostering a high
performance culture and ensuring the successful execution of all marketing activities.
• Market Intelligence: Conduct in-depth market research and competitive analysis to identify
market trends, consumer insights, and new business opportunities to maintain a
competitive edge.

• Handling Al Babtain Group (Nissan, Infiniti, Renault, Gulfex (Dunlop, Maxxis, Federal tires,
Total lubricants, NGK), Al Babtain Plus)
• The day-to-day management of clients marketing and advertising campaigns
• Pro-active leadership that encourages team to perform to the best of their ability
• Regular communication and liaison with clients at a senior level
• Generating accurate reports and status notifications
• Pitching fresh and innovative ideas to clients
• Completing projects to a specific schedule and within an agreed budget
• Using knowledge and skills to push clients, the team and the agency in the most
productive direction
• In charge of continuously tracking the competition and acting accordingly
• Works in parallel with the clients marketing team to ensure the success of any marketing
campaign
• Accountable in proposing new marketing/advertising channels that suit corresponding
clients
• Liable to assure all production material are being implemented up to the standards
• Responsible for all communications and negotiations with the suppliers
• Significant experience in professional client relationship management
• Solid background in advertising, design, events, interaction or marketing
• Delivering events on time, within budget
• A persuasive and confident approach to creative projects
• The ability to plan and strategize at a senior level
• Full awareness of creative processes and techniques - including digital platforms

• Handling KIA Motors, Millennium Hotel, Kuwait International Bank (KIB), Al Munayes Trading
Company, Changan Motors
• Preparing yearly marketing and PR calendars for the handled clients
• The day-to-day management of clients marketing and advertising campaigns
• Pro-active leadership that encourages team to perform to the best of their ability
• Regular communication and liaison with clients at a senior level
• Generating accurate reports and status notifications
• Pitching fresh and innovative ideas to clients
• Completing projects to a specific schedule and within an agreed budget
• Using knowledge and skills to push clients, the team and the agency in the most productive
direction
• Responsible for the selection of the media channels and sharing them with the clients
• In charge of continuously tracking the competition and acting accordingly
• Works in parallel with the clients marketing team to ensure the success of any marketing
campaign
• Accountable in proposing new marketing/advertising channels that suit corresponding clients
• Liable to assure all production material are being implemented up to the standards
• Responsible for all communications and negotiations with the suppliers
• Significant experience in professional client relationship management
• Solid background in advertising, design, Events or marketing
• Delivering events on time, within budget
• A persuasive and confident approach to creative projects
• The ability to plan and strategize at a senior level
• Full awareness of creative processes and techniques - including digital platforms

• Handling Red Bull Energy Drink, LG electronics, Al Babtain Air-conditioning, Regency Hotel,
Commercial Facilities Co., Ahli Bank of Kuwait (ABK)
• Preparing yearly marketing and PR calendars for the handled clients
• Assisting in setting/proposing budgets for the campaigns to run throughout the year
• Responsible for the selection of the media channels and sharing them with the clients
• In charge of continuously tracking the competition and acting accordingly
• Works in parallel with the clients marketing team to ensure the success of any marketing
campaign
• Accountable in proposing new marketing/advertising channels that suit corresponding clients
• Liable to assure all production material are being implemented up to the standards
• Responsible for all communications and negotiations with the suppliers

• Acquiring new projects for international Brands: Boshahri Group (Appolinaris, Rauch, Scholl),
Red Bull Energy Drink - Flugtag Event 2010, Tony & Guy
• Handling existing clients: Dar al-Ghanim, Hyundai Electronics, Hoffmann La Roche (1st Kuwait
Walkathon for Rheumatism)
• Assisting in the preparation of yearly marketing calendars
• Ensuring the accuracy of the workflow at all levels
• Billing and pricing of jobs
• Contributing creative ideas for advertising campaigns layouts

• Daily follow-up with clients
• Setting up media plans
• Performing SWOT analysis & researching
• Managing events & exhibitions
• Daily monitoring on all local newspapers