National Sales Manager
O H N M Investments
Total years of experience :15 years, 1 Months
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Designation Chronology:
• Jan 2019- Present: National Traditional Trade Manager
• Jan 2017- Dec 2018: Area Sales Manager - All channels
Joined the organization as Area Sales Manager and moved up the corporate ladder to merit promotion to the position of National Traditional Trade Manager.
Accomplishments- National Traditional Trade Manager:
• Key contributor in establishing Van operation from scratch in KSA
• Ramped up operations and sales by mentoring a team of 24 Salesman + 4 Supervisor and trained them to achieve peak performance by utilizing flow up KPIs
• Reviewed daily, weekly and monthly sales reports to identify shortfalls and recommend appropriate actions.
Key Accountabilities - National Traditional Trade Manager:
• Conceptualizing national level business growth strategies geared towards advancing market share as well as, sales volume for FMCG products by setting up van operations.
• Directing researches with a close eye on competitor’s offerings, current trends, industry dynamics, economic oscillations among others to devise watertight strategies.
• Setting realistic operational budgets and targets entailing a result focused environment with precise performance parameters.
• Recruiting teams of the necessary caliber, presenting resources in addition to leadership, motivation and counseling to build a workforce focused on achieving their goals proactively
Accomplishments- Area Sales Manager - All Channels:
• Handpicked as a new management team member to develop Taj and Farm brands
• Recorded success in attaining a volume growth of 28 % in 2018 and 17 % in 2017
• Provided strategic inputs in augmenting Taj Cream and Farm Ghee market share as well as designed a robust yearly BDA with area key accounts encompassing Carrefour, Othaim, Sadhan, etc.
Key Accountabilities - Area Sales Manager - All Channels:
• Contributed to the development and delivery of innovative sales/brand strategies and attained consistent revenue growth by forecasting and developing annual sales quotas.
• Implemented the sales plan to grow the business, managed distributors and selling to key customers to accomplish assigned goals
• Ensured sales growth and profitability by implementing long-range and short-range sales plans and proper management of budget aligned to trade spending, returns, profits.
• Identified primary thrust areas of business based on market surveys and analysis. Optimized sales, volume distribution and customer service based on market surveys and analysis, customer feedback and other methods of information gathering.
Accomplishments:
• Played a pivotal role in re-structuring the sales and go to market strategy and contributed to volume growth of 40% in 2016 and 35% in 2015.
• Instrumental in rapid expansion plans for Nestle market share and enhanced the share from 55% to 65%.
Key Accountabilities:
• Steered the development of the sales plans targeted at capitalizing existing client base. Coordinated implementation of sales plans to increase revenues as well as expand market presence across Region.
• Spearheaded a team of 30 Salesmen and 5 Supervisors, educated team with a corporate mandate to manage the business, targeted at profit maximization.
Designation Chronology:
• Feb 2010 - May 2014: Key Account Manager - MT, Alex + Delta) Egypt
• Mar 2009 - Jan 2010: Area Sales Manager, (Alexandria) Egypt
Inducted as Area Sales Manager and crafted an upward growth curve to merit promotion to the position of Key Account Manager.
Accomplishments & Key Accountabilities - Key Account Manager - MT:
• Driving force behind development of the Modern Trade sales team from ground -up level in addition to developing credible business relationship with customers.
• Recorded significant increment in Rani market share and contributed in achieving volume growth 170% in 2013 against 2011
• Rolled out of cutting edge business practices and put in place internal process/systems and resources to enlarge current market share and increase turnover/revenue/profitability.
Accomplishments & Key Accountabilities - Area Sales Manager:
• Created a strategy for growth by being one of the pioneers in launching and introducing the "Rani, Barbican" brands to the Egyptian market.
• Developed a strong distributor network for sales and skyrocketed sales volume in 2009
• Devising market entry strategy based on market intelligence and supported the development of a performance driven culture amongst all employees and ensuring adequate motivation and retention of all employees through effective leadership and grooming.
Other Relevant Experiences:
• Feb 2001 - Feb 2009: Nestlé Waters Egypt, Red Sea) Egypt
• Jan 2006 - Feb 2009: Field Sales Supervisor - DSD
• Feb 2001 - Dec 2005: Field Sales Specialist
Business Administration