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Aakib Firthows, Data Analysis & CRM Specialist

Aakib Firthows

Data Analysis & CRM Specialist·Meydan Management Freezone

United Arab Emirates

Master's degree, Business Administration

Work experience

Total years of experience: 5 years, 3 months

Data Analysis & CRM Specialist

January 2024 - Present

Meydan Management Freezone

Dubai, United Arab Emirates

January 2024 - Present

• Implemented CRM layouts & workflows, which improved database accuracy by 35%.
• Utilized ZOHO CRM system to track customer data and monitor sales performance.
• Analyzed and interpreted data from marketing campaign to inform strategy and optimize
performance.
• Responsible for developing a unified monthly sales report by collating ERP, CRM &
performance marketing data which is used as a base document for business strategy
development.
• Developed and maintain the CRM system to track customer data and sales performance.
• worked on automating the workflow rules Gala Box to CRM.
• Maintain the DRR in Excel format based on CRM Data to Observe the Performance Marketing
and Spends.

Company industry:
Marketing

Senior Business Analyst

March 2022 - January 2024

hSenidbiz Solution

Colombo 10, Sri Lanka

I found this job using Bayt.com

March 2022 - January 2024

Clients: Oman, Qatar, India, Maldives, South Africa, Bangladesh, Myanmar and Philippines
Global Project Management
• Demonstrated success in strategically implementing projects globally.
• Conducted and coordinated successful walkthrough, requirement gathering, user acceptance training, and client communication sessions, resulting in a unique pattern that garnered positive responses and contributed to project success by 75%.
Client Relationship Management and Solution Provision
• Successfully acted as a bridge between clients and the company and managed offshore (Asia Pacific Region) clients from India, Maldives, South Africa, and Bangladesh.
• Captured business requirements using various methods, such as interviews, document analysis, workshops, surveys, site visits, and competitive product analysis.
• Delivered comprehensive requirements/solutions documentation, user guides, and quick references for assigned business process studies.
Project Lifecycle Management
• Managed the complete project lifecycle, producing detailed documentation using tools like Visio, Power BI, JIRA, etc. This streamlined data visualization enables efficient handling of multiple projects and an 85% increase in client responsiveness.
• Managed the estimation process, prepared quotations for clients, and collaborated with the finance department to ensure smooth payment processes.
Development Coordination, Testing, and Client Training
• Conducted user training, certified enhanced modules aligning with business needs, and optimized the base system based on country rules, reducing costs by 45% and increasing client success and profits by 45%.
• Met customer business process expectations with existing products by suggesting alternative options or workarounds to minimize customization.
Product Customization and GAP Analysis
• Compared the customers business process with the available product and created GAP documents for customization.
• Suggested alternative options and workarounds to minimize product customization based on regional practices, resulting in the effective expansion of the customer base by over 55%.
Product Best Practices, Team Training and Development
• Guided the team with best practices research, secured approval, and documented for product development. Utilized CRM tools, enhancing client-organization relationships by over 75%.
• Trained team members on new domains, enhancing their skills for improved project performance.
Remote Support and Issue Resolution Specialist
• Provided effective remote support, addressing client expectations and resolving issues promptly.
• Collaborated with developers for solutions, ensuring a seamless experience for clients.
• Conducted User Acceptance Testing (UAT) to ensure product compliance with business requirements.

Company industry:
IT Services
Job role:
Information Technology

Business Analyst

January 2022 - December 2023

hSenidbiz Solution

Colombo 5, Sri Lanka

January 2022 - December 2023

• Managed global projects across multiple countries, ensuring strategic implementation and
client satisfaction.
• Acted as a key liaison for offshore clients, capturing and documenting business
requirements.
• Led project lifecycle management, including documentation and estimation using Visio,
Power BI, and JIRA.
• Conducted client training, UAT, and provided remote support to meet business
requirements.
• Performed GAP analysis and suggested workarounds to minimize product customization.

Company industry:
IT Services

Junior Data Analysis - Digital Services

January 2021 - October 2021

Dialog Axiata PLC

Colombo 3, Sri Lanka

January 2021 - October 2021

• Analyzed BI data, providing insights for strategic decision-making.
• Managed data mining processes, ensuring accuracy and relevance.
• Led promotional campaigns, enhancing brand visibility.
s
• Utilized marketing tools (CMS, Digi Reach) for real-time campaigns.
• Collaborated on product launches, aligning marketing with sales strategies.

Company industry:
Telecommunications

Education

Teesside University

January 2026

January 2026

Master's degree, Business Administration

United Kingdom

Sri Lanka Institute Of Information Technology

February 2024

February 2024

Bachelor's degree, Business Analyst

Sri Lanka

GPA (point): 3.30 out of 4

GPA (point): 3.30 out of 4

Armed with a BBA (Hons) in Business Analytics, my commitment to academic excellence is reflected in my publication on the 'Impact of Business Intelligence on Business Performance of a Food Delivery Platform in Sri Lanka.' This academic background, coupled with hands-on experience, positions me as a well-rounded professional ready to make impactful contributions.
View attachment

Sri Lanka Institute of Information Technology

January 2021

January 2021

Bachelor's degree, Business Analytics

Sri Lanka

Skills

Business Analysis
Expert
Business Analysis
Expert
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DYNAMIC APPLICATION SECURITY TESTING DAST
Intermediate
DYNAMIC APPLICATION SECURITY TESTING DAST
Intermediate
BUSINESS ANALYSIS
Intermediate
BUSINESS ANALYSIS
Intermediate
BUSINESS INTELLIGENCE
Intermediate
BUSINESS INTELLIGENCE
Intermediate
BUSINESS ANALYTICS
Intermediate
BUSINESS ANALYTICS
Intermediate
COMPUTATIONAL INTELLIGENCE
Intermediate
COMPUTATIONAL INTELLIGENCE
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
STREAMLINING
Intermediate
STREAMLINING
Intermediate
CROSS FUNCTIONAL PROJECT MANAGEMENT
Intermediate
CROSS FUNCTIONAL PROJECT MANAGEMENT
Intermediate