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Abdallah Elzeftawy, Creative Director

Abdallah Elzeftawy

Creative Director·ADNOC Group

United Arab Emirates

Bachelor's degree, Information Systems

Work experience

Total years of experience: 18 years, 3 months

Creative Director

February 2025 - Present

ADNOC Group

Abu Dhabi, United Arab Emirates

February 2025 - Present

• Crafted compelling visual narratives that elevated brand identity across events, social media, and corporate communications.

• Led cross-functional teams, both in-house and agency, to execute innovative and high-impact campaigns that drove engagement.

• Implemented AI-driven storytelling techniques, streamlining creative processes and enhancing productivity for faster project turnaround.

• Fostered collaborative environments that encouraged creative exploration and resulted in award-winning designs.

• Championed brand consistency and visual excellence, ensuring alignment with strategic objectives and audience expectations.
Company industry:
Oil & Gas
Job role:
Design, Creative, and Arts

Creative Director / Head of Design

March 2018 - October 2025

HONOR Middle East

Dubai, United Arab Emirates

March 2018 - October 2025

• Led the design department through a successful brand separation from Huawei, ensuring a seamless transition.

• Crafted and directed compelling visuals for product, marketing, and event initiatives, enhancing brand presence.

• Developed comprehensive brand manuals, streamlining design processes and maintaining consistency across regional outputs.

• Championed the creative philosophy, elevating the standard of design output and fostering a culture of innovation within the team.

• Collaborated cross-functionally to integrate design strategies, resulting in impactful campaigns and enhanced user engagement.
Company industry:
Other Business Support Services
Job role:
Design, Creative, and Arts

Events Creative Director

January 2018 - October 2025

Ministry of Interior Abu Dhabi

Abu Dhabi, United Arab Emirates

January 2018 - October 2025

• Spearheaded the creative vision and design for high-profile events, including the Conference of Tolerance, Moderation & Dialogue, enhancing brand identity and engagement.

• Collaborated with diverse teams to drive innovative concept development and impactful visual storytelling, elevating audience experiences.

• Managed vendor relationships, ensuring seamless coordination and adherence to budgetary constraints, resulting in successful event execution.

• Crafted cohesive narratives that resonated with national messaging and cultural diplomacy objectives, reinforcing brand values and fostering community dialogue.
Company industry:
Public Administration
Job role:
Management

Art Director

March 2013 - October 2025

Dar Al Sada Press & Publishing

Dubai, United Arab Emirates

March 2013 - October 2025

Company industry:
Publishing
Job role:
Design, Creative, and Arts

Senior Graphic Designer

March 2011 - October 2025

Hawyia

Dubai, United Arab Emirates

March 2011 - October 2025

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Art Director

January 2017 - January 2018

Spark Middle East - Limited Contract

Dubai, United Arab Emirates

January 2017 - January 2018

Company industry:
Media Production

Graphic Designer

March 2008 - January 2011

Direction Advertising

Cairo, Egypt

March 2008 - January 2011

• Spearheaded logo design and branding initiatives, enhancing corporate identity for diverse clients.
• Mastered typography and layout composition, delivering visually compelling editorial designs that engage audiences.
• Created innovative illustrations and digital art, elevating brand narratives and storytelling.
• Developed and curated a professional portfolio showcasing successful presentations of creative work.
• Executed desktop publishing and print production projects, ensuring high-quality deliverables on time and within budget.
• Leveraged social media expertise to amplify brand presence and drive engagement.
• Applied knowledge of ad campaigns to design impactful visuals that resonate with target demographics.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Education

Modern Academy For Computer Science And Management Technology

June 2007

June 2007

Bachelor's degree, Information Systems

Egypt

Skills

Internet Media

Expert

Digital Marketing

Expert

Web Design

Expert

Graphics

Expert

Project Management

Expert

AIN

Expert

BRANDING

Expert

ENERGY SAVINGS

Intermediate

IIS

Intermediate

ISO

Intermediate

LOGO DESIGN

Expert

PACKING

Expert

PRINTING

Expert

SOLUTIONS

Expert

STATISTICS

Expert

BRANDING

Intermediate

CAMPAIGN MANAGEMENT

Intermediate

COMMUNICATIONS

Intermediate

COMPLEX PROBLEM SOLVING

Intermediate

CONTENT CREATION

Intermediate

CREATIVE THINKING

Intermediate

DIGITAL MEDIA

Intermediate

MARKETING

Intermediate

MENTORSHIP

Intermediate

VISUAL STORYTELLING

Intermediate

Internet Media

Expert

Digital Marketing

Expert

Web Design

Expert

Graphics

Expert

Project Management

Expert

Social profiles

Languages

Arabic

Expert

English

Intermediate