Public Relations Specialist
Emirates Center for Strategic Studies and Research
Total years of experience :17 years, 5 Months
• Direct reporting to the Director of Marketing and Recruitment with the definition and implementation of a go-to market strategy to recruit internationally-minded, high caliber candidates.
• Working collaboratively with the Regional Marketing team in the development of marketing and recruitment campaigns (paid search, email campaigns, and social media coverage).
• Conduct market research on employment trends.
• Ongoing candidate follow-up to ensure timely admissions and integrity of documents.
• Provide assistance on visa related issues and follow up on payment plans and schedules.
• Schedule meetings between faculty members, senior executives and high caliber candidates.
• Responsible of own travel and accommodation arrangements in the MENA region. Representing Hult at various fairs, conferences, regional info sessions and "meet and greets" in targeted cities.
• Advising prospective candidates on the programs and guiding them through the enrollment process.
Career Achievements:
o Developed recruitment strategies for the market of Saudi Arabia that resulted in successfully adding Al-Khobar to the list of targeted cities and eliminated slow growing cities.
o Received recommendations from many senior corporate executives on professionalism and assisting in meeting their long term corporate and personal development goals.
• Develop and implement a monthly sales plan which identifies value, resources and market trends.
• Stay up to date with industry advancements and competitive product offerings.
• Investigate new technologies, selling methods and make recommendations.
• Create a need by educating customers on product and services thereby maximizing the sales potential.
• Actively listen to customers, analyze their needs and offer customized solutions.
• Take accountability and ownership for resolving issues from beginning to end.
• Negotiate contracts and promotional offerings to the mutual satisfaction of both parties.
• Use effective relationship building skills and questioning abilities to successfully close a sale.
• Provide world-class customer service during every interaction.
• Meet and exceed established sales targets.
Career Achievements:
o Ranked 22 amongst 144 agents for sales generation and 24 amongst 144 agents for converting calls into sales (SPC).
o Maintained call quality of 96% according to BPA standards, pass level being 82%.
o Met and exceeded my sales targets; achieved an average of 127%.
o Completed R3 sales training.
o Elected as team bonus & commission prime.
• Recognize, document and alert the supervisor of trends in calls.
• Monitor call flow procedures and create better communications to assist sales and care representatives.
• Provide assistance and guidance to agents and take escalated calls when needed.
• Communicate in clear professional manner and maintain positive attitude with external and internal stakeholders.
• Explore market best practices to aid in information delivery.
• Answer queries and provide information to customers.
• Explain the type and cost of services offered.
• Receive, log and investigate billing and service complaints.
• Provided additional services such as supplementary cards and balance protection plans.
Career Achievements:
o Received ‘Employee of the Month’ for customer service levels and call quality during probation period.
o Promoted to Floor Support four months after getting hired.
o Assisted managers with floor supervision, including training and directing of new trainees.
• Coach, motivate and deliver on-the-job training to a team of 11 and distribute the work amongst them.
• Guarantee daily adherence to the policies of the Canadian Centre for Occupational Health and Safety.
• Write and publish job descriptions in accordance with the Canadian National Occupational Classification.
• Supervise a sales team, ensuring professional behavior and adherence to quality standards.
• Answer staff questions regarding corporate policies and provide guidance on a day-to-day basis.
• Prepare reports and presentations about corporate needs, delivered in newsletters to staff.
• Measure performance and provide performance appraisals to management.
• Responsible for interaction with high caliber guests such as diplomats and insuring satisfaction was met at all times.
• Conduct phone screens and track referral leads.
Career Achievements:
o Increased team sales by an average of 31% every year.
o Wrote and published employer policy and procedure manual which was implemented by the organization.
o Designed and created job descriptions for positions within the company.
o Started a bi-weekly newsletter to deliver corporate news, address issues, and generate referral leads.
courses: project: Exporting Canadian Agriculture to China.
Major project: International Human Resources Issues in Managing Relations between International Private Sector Firms and Local Stakeholders.