Abdo AL ADEM, Business Consultant

Abdo AL ADEM

Business Consultant

RC COLA INTERNATIONAL

Location
Lebanon
Education
Doctorate, Business Management
Experience
27 years, 6 Months

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Work Experience

Total years of experience :27 years, 6 Months

Business Consultant at RC COLA INTERNATIONAL
  • Lebanon - Beirut
  • My current job since September 2014

- Follow up on overall operation team performance.
- Training and orientation to Sales Managers / Supervisors.
- Setting Targets, Objectives and KPIs .
- Managing relation with Key Accounts.
- Sales Forecast Calendar
- Chain Supply and Production Planning coordination
- Marketing Planning and implementation
- Setting Price Structure
- Review Overall Distribution Structure In All Territory
- Develop Market Base
- Start Up Cash Vans Operation
- Start Up HORECA Dept.

Country Manager - QATAR at AL OTHMAN - NADA DAIRY
  • Qatar - Doha
  • February 2011 to July 2013

-General management for the Branch in QATAR
- Setting objectives and Targets
- Setting sales startegy
- Setting marketing Strategy
- Forecast process
- Ordering process
- Managing sales team and merchandisers
- Training and Follow up

Country Sales Manager at NASRALLAH GROUP / SMEDS INTERNATIONAL
  • Lebanon - Beirut
  • November 2009 to December 2011

-Managing All sales operation on Country Level
- Managing Regional Distributors / Agents in Lebanon
- Forecasting process
- Ordering process
- Setting sales startegy
- Setting Targets
- Managing sales team and merchandisers
- Setting price structure
- Handling all marketing activities
- Training and follow up

Commercial Director at DIMO / AL Rashideen Group
  • Algeria - Algiers
  • December 2007 to July 2009

- Handling 4 brands : FMCG.
- Reckitt Benk, Colgate Pal, Arla Foods and Cadbury.
- Managing 3 regional branches on country level.
- Implementing sales strategy per Brand.
- Follow up on sales team performance.
- Training and orientation to sales managers.
- Setting objectives and KPIs per Brand.
- Managing relation with suppliers.
- Stock and sales management per Brand.
- Leading prospecting and negotiation to acquire new Brands.
- Follow up and managing receivables and credit limits.
- Develop and increase customer base.
- Price structure setting and implementation

Country Manager - Kuwait / Qatar at Cadbury / Adams ME sal
  • Kuwait - Al Kuwait
  • November 2004 to October 2007

Managing overall business relation with distributor.
Preparing yearly sales budget.
Preparing yearly marketing budget.
Setting in market sales monthly forecast.
Monitoring monthly supply orders.
Follow up with supply sourcing.
Training to sales manager and supervisor.
Follow up on sales team performance and achievements.
Follow up on market distribution and visibility.
Preparing and implementing marketing support activities for all trade channels.
Creating and implementing price structure.
Follow up on brand image, market positioning.
Handling overall Kuwait problems in terms of distributor, government, customs, municipality and market.
Handling direct relationship with Duty Free outlet in Kuwait airport.
Follow up on distributor financial requirements in terms of

Sales manager at ABAP / NESTLE Middle East
  • Qatar - Doha
  • August 2001 to September 2004

* Developing and implementing sales & marketing strategies
* Setting yearly calendarisation forecast in terms of volumes & values.
* Stock management ( supply & distribution )
* Key account management ( carrefour, lulu, giant stores, spinney's )
* Market analysis by trade channel ( modern trade, traditional trade, wholesale )
* Identifying additional sale opportunities
* Leading, managing and training sales force
* Price structure
* Profit & Loss business analysis
*

Product development manager at INDEVCO GROUP
  • Lebanon - Beirut
  • April 1995 to May 2001

* Developing & implementing sales strategies
* Directing market research & analysis
* Sales contracts & presentations
* Promotions & advertising budgets
* Setting yearly budgets & forecast
* Price structure
* Profit & loss analysis
* Field training to sales force
* Key accounts management
* Suppliers & raw material sourcing
* New product market introduction.
* Export sales operations
* Creating new design, label for new products

Education

Doctorate, Business Management
  • at UWC -University of Western California
  • March 2014
Bachelor's degree, Business Administration
  • at Beirut University College ( B.U.C )
  • December 1987

Specialties & Skills

Product Development
Marketing Mix
Oracle, Sap, Excel,power point

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert
French
Intermediate
Romanian
Beginner

Training and Certifications

Management Performance (Training)
Training Institute:
Kim Sharp - Qatar
Duration:
48 hours
BCC-Building commercial capabilities (Training)
Training Institute:
Cadbury - Adams - South Africa
Duration:
168 hours
Train the trainer (Training)
Training Institute:
NESTLE
Duration:
144 hours
CMBP - Key Accounts Management (Training)
Training Institute:
Nestle
Duration:
48 hours
Sales Fundamentals (Training)
Training Institute:
Kim Sharp
Duration:
48 hours
Basic selling skills (Training)
Training Institute:
NESTLE
Duration:
48 hours

Hobbies

  • football, cycling