Abdo AL ADEM

- Follow up on overall operation team performance.
- Training and orientation to Sales Managers / Supervisors.
- Setting Targets, Objectives and KPIs .
- Managing relation with Key Accounts.
- Sales Forecast Calendar
- Chain Supply and Production Planning coordination
- Marketing Planning and implementation
- Setting Price Structure
- Review Overall Distribution Structure In All Territory
- Develop Market Base
- Start Up Cash Vans Operation
- Start Up HORECA Dept.

-General management for the Branch in QATAR
- Setting objectives and Targets
- Setting sales startegy
- Setting marketing Strategy
- Forecast process
- Ordering process
- Managing sales team and merchandisers
- Training and Follow up

-Managing All sales operation on Country Level
- Managing Regional Distributors / Agents in Lebanon
- Forecasting process
- Ordering process
- Setting sales startegy
- Setting Targets
- Managing sales team and merchandisers
- Setting price structure
- Handling all marketing activities
- Training and follow up

- Handling 4 brands : FMCG.
- Reckitt Benk, Colgate Pal, Arla Foods and Cadbury.
- Managing 3 regional branches on country level.
- Implementing sales strategy per Brand.
- Follow up on sales team performance.
- Training and orientation to sales managers.
- Setting objectives and KPIs per Brand.
- Managing relation with suppliers.
- Stock and sales management per Brand.
- Leading prospecting and negotiation to acquire new Brands.
- Follow up and managing receivables and credit limits.
- Develop and increase customer base.
- Price structure setting and implementation

Managing overall business relation with distributor.
Preparing yearly sales budget.
Preparing yearly marketing budget.
Setting in market sales monthly forecast.
Monitoring monthly supply orders.
Follow up with supply sourcing.
Training to sales manager and supervisor.
Follow up on sales team performance and achievements.
Follow up on market distribution and visibility.
Preparing and implementing marketing support activities for all trade channels.
Creating and implementing price structure.
Follow up on brand image, market positioning.
Handling overall Kuwait problems in terms of distributor, government, customs, municipality and market.
Handling direct relationship with Duty Free outlet in Kuwait airport.
Follow up on distributor financial requirements in terms of

* Developing and implementing sales & marketing strategies
* Setting yearly calendarisation forecast in terms of volumes & values.
* Stock management ( supply & distribution )
* Key account management ( carrefour, lulu, giant stores, spinney's )
* Market analysis by trade channel ( modern trade, traditional trade, wholesale )
* Identifying additional sale opportunities
* Leading, managing and training sales force
* Price structure
* Profit & Loss business analysis
*

* Developing & implementing sales strategies
* Directing market research & analysis
* Sales contracts & presentations
* Promotions & advertising budgets
* Setting yearly budgets & forecast
* Price structure
* Profit & loss analysis
* Field training to sales force
* Key accounts management
* Suppliers & raw material sourcing
* New product market introduction.
* Export sales operations
* Creating new design, label for new products