Abdo Basharah

.Led sales management, market penetration, and revenue growth strategies, driving sustained business expansion.
Developed & executed high-impact sales plans, optimizing distribution and go-to-market strategies to maximize market share. Managed key accounts, negotiated pricing strategies, and secured profitable deals to strengthen customer relationships. Oversaw P&L management, budgeting, forecasting, and ROI analysis, ensuring financial stability and growth.
Built & led high-performing sales teams, fostering a culture of accountability, innovation, and excellence.
Implemented data-driven market research to identify opportunities, launch products, and execute successful campaigns. Optimized resources, mitigated financial risks, and enhanced profitability through strategic planning.
Drove sales operations, consistently exceeded targets, and contributed to long-term business success.

Reporting to the G.M

Drove national key account growth across food industrial, wholesale, food service, and private label sectors.
Executed high-level stakeholder engagement, negotiated contracts, and developed trade strategies to maximize revenue and profitability.
Managed portfolio performance, optimized pricing, and led promotional execution to strengthen market position.
Identified& secured strategic customers, fostering long-term partnerships and business expansion.
Collaborated with marketing, supply chain, and finance to ensure seamless execution and sustainable growth.

Reporting to the Sales Director.

Managed a SR 63M portfolio, driving national sales growth and expanding strategic retailer partnerships.
Led key account management, trade marketing, and high-impact negotiations to maximize profitability and market share.
Developed & executed sales strategies, securing favorable BDAs and optimizing product visibility.
Aligned & collaborated with marketing, supply chain, and finance to enhance product availability and promotions.
Drove business growth, category expansion, and sales team development, fostering a high-performance culture.
Championed continuous improvement, ensuring sustainable revenue growth and long-term market success.

Reporting to the Sales Director

Northern Region/Madinah

Responsibilities:
• Report to the Sales Director with the responsibility of delivering annual sales value SAR 77.5 M by product management, direct sales and business growth, ensuring sales activities are in accordance with the business objectives. with the business objectives.
• Operations management and lead a high-performing sales team across the region to meet or exceed sales revenue, profitability and budgetary objectives; develop an annual plan for the sales department and set forecasting for the volume of sales to be achieved.
• Develop regional efficient distribution network of dealers and distributors utilizing communication and management skills to facilitate and develop a strong product network.
• Identify new business opportunities to expand existing business and generate new business in line with the annual targets.
• Directly manage large, high-profile customer accounts, establish and develop sustainable, long-term business relations with them through sales meetings and interactions to ensure delivery of a quality opportunity pipeline.
• Conduct extensive market research to understand the market dynamics, analyze competitor moves to generate market-share metrics, identify business opportunities and develop plans to capture market share in new areas.
• Improve and implement effective trade promotion plans and acquire the maximum number of key accounts in specific markets leveraging extensive market knowledge; analyze the impact of promotions and submit reports to the Sales Head.
• Responsible for shelf monitoring and shelf replenishment and assure strong presence/availability of products, monitoring product movement cycle then replenishment accordingly.
• Recommend product lines by identifying new product opportunities, product packaging, and service changes; survey and identify consumer needs and trends, and accordingly develop effective sales strategies.
• Periodically appraise the performance of sales teams, resolve departmental problems, and communicate change in business strategy, sales and marketing plans, and revision in targets as per management directives.

• Developed effective sales strategies to achieve organizational sales goals and revenues, set monthly sales targets for the sales staff, and delegated responsibility for customer accounts to sales personnel.
• Led and guided the sales team in closing business deals, monitored the sales performance based on assigned targets, and ensured sales activities are in accordance with the sales objectives and quotas.
• Planned sales programs for different product lines, managed the sales process to acquire new business, fulfilled existing orders, generated new contacts, and increased the customer base across the region.
• Developed new business with existing clients and identified areas of improvement to exceed sales quotas; identified opportunities within the region and worked with the team to ensure growth attainment.
• Conducted market research and studies to ascertain the company’s market standing, identified new areas for business development and collaborated with distributors to expand the customer base.
• Managed the sales process effectively to acquire new business, prepared sales forecasts and budgets, fulfilled existing orders, generated new contacts, and grew the customer base across the region.
• Driven efforts to acquire leads/customers, provided them with product/service information to secure more business, and gathered new contacts from the existing customer base.
• Partnered with the Manager - Corporate and Strategic Accounts in developing strategic customer relationships, resolved customer grievances in time, and built a loyal customer base for repeat business opportunities.
• Designed and executed trade promotion program and marketing activities for all customers by category in order to increase/improve product’s consumption rate, distribution & penetration of markets, and to enhance products visibility.
• Pricing strategy, realigned and finalized selling prices by monitoring costs, competition, and supply & demand to maximize long-term profits by increasing market share and lowering costs.
• Administer all export issues and ensure compliance to all organization policies and procedures, monitoring all financial & transaction and manage all communication with export authorities for all required countries especially in GCC.

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