Communications Manager
Mohamed Yousuf Naghi Motors
مجموع سنوات الخبرة :23 years, 0 أشهر
Responsible for Jaguar and Land Rover brands. Some of the key responsibilities include:-
* Developing local tactical marketing campaigns and supporting on regional thematic campaigns.
* Create & coordinate & Local Press releases with the help of the PR agency.
* Responsible for Social Media (planning / content creation / posting / monitoring)
* Maintain website content (SEO/SEA)
* Monitoring and reporting results of marketing campaigns
* Supporting Events Manager with setting Corporate Identity & branding
* Supporting Marketing Team in business development and understanding the market.
Major Achievements:
* Successfully launched major tactical campaign utilizing appropriate media mix that generated highest ever sales for MYNM-Jaguar in September 2018.
* Established Official Retailer Social Media Channels in April 2018, Naghi Motors Jaguar Land Rover Saudi Arabia @mynmjaguarsa, @mynmlandroversa. Defined SoMe CI guidelines for community management.
* Achieved a total PR value of SR 14 million in 2013 CY, highest ever in the history of MYNM-JLR and in the region in 2013.
* Won “Best PR Usage” by the dealer in the region, awarded by JLR MENA, Dubai.
Responsible for full Jaguar line up. Some of the key responsibilities included:
* Product planning in terms of grades, specifications and pricing for the complete car line up.
* New product launch planning in terms of segmentation, positioning and promotion.
* Competitor product analysis, regular monitoring and proposing relevant counter strategies.
* Liaise with sales teams for tactical promotions development to help achieve monthly sales target.
* Training material development for front line sales and CRM staff on product, promotion and competitors offers.
Major Achievements:
* Successfully planned and introduced trim levels for newly launched F-PACE model which are currently ordered by the company.
* Sustained a combined JLR market share of 13% during 2016 as an active team player irrespective of tough economic times.
* Won “Best Digital Campaign” during 2015-2016 in the region, awarded by JLR MENA.
* Recipient of “Gear Up” award (internal workplace competition) for outstanding performance during the year, 2015.
Key responsibilities included:
* Planning and implementing the advertising & communication strategy to insure target achievement & annual volume growth.
* Developing seasonal and annual marketing plan for sales and aftersales.
* Organizing suitable events, tailored to the needs of the individual branches/region, which contribute consistently to developing the brand and corporate image.
* Act as the brand gate keeper, ensuring all communication is in accordance to guidelines and brand personality.
* Build and maintain a strong relationship with media.
* Provide strategic marketing and PR recommendations to increase ROI.
Major Achievements:
* Successfully carried out several regional and national campaigns to drive sales using optimum media mix.
* Won “Best Social Media Marketer” for the year 2012 in the region, awarded by JLR MENA, Dubai.
* Team player and major contributor resulting in the company win “Best Dealership” awards in various categories consecutively since 2010 from Principals, JLR MENA.
Key responsibilities include:
Planning & Ordering of Cars
Vehicle Management (Inter-branch transfers)
Sales reporting to the Principal Companies
Major input while drafting marketing campaigns with the Nat’l Sales & Marketing Manager.
Specialization in Marketing
Have good knowledge of Oracle, Cobol, SQL, SSAD – Structured System Analysis and Designing. CRM – Customer Relationship Management systems