MARKETING MANAGER
AdPulse IMC (Pvt). Ltd . Karachi, Pakistan
Total years of experience :15 years, 1 Months
Responsible for overall marketing (ATL, BTL) of the company.
Handling clients from Real Estate, Travel agencies, Money exchanges,
Educational institutes etc.
Planning and Executing, start to finish, large scale events
Crafting strategies for all Marketing teams, including Digital,
Advertising, Communications and Creative.
Digital Marketing campaigns ( Facebook, Instagram etc.)
Social Media Management (SMM)
Hiring and Training of employees
Content creation and management
Team Lead, Real Estate in Bahria town and sold number of projects
Responsible of chalking out marketing strategies.
Recruit, hire, train, and manage sales & marketing team
Oversee the planning, execution, and analysis of marketing campaigns
Ensure brand consistency across all marketing channels.
Engaging with vendors for all (OOH) sites branding
Digital Marketing campaigns ( Meta and Google Ads )
Social Media Management ( Facebook, Instagram, Linkedin etc.)
Business Development, bringing in clients and maintaining a healthy relationship.
Working with Graphic Design department to ensure best deliverables for clients.
Created a Digital Magazine “AajKaPakistan” portraying a positive image of Pakistan.
Successfully managed online sales unit “Mark Offers” E-Commerce and achieved sales over Rs 10 million for
different product sales.
Business Development & Corporate sales, developing liaisons with corporate world and chalk out new business opportunities. Marketing, Planning, organizing, and managing events including: exhibitions and Mall Activations, promotions, product launches and social events (M.I.C.E.) Direct Interaction with CEOs, MDs and other key posts of several Local & Multinational Companies. Client communication & coordination. Well-Experienced in negotiating contracts, arranging/recruiting and overseeing staff and handling budgets. Recognize areas for cost savings and Ensuring the efficient Marketing budgeting. Developing PR Campaigns and Dealing with PR Agencies closely. Working close with the Graphics department to ensure the business philosophy is delivered Discuss corporate rates for favored hotels/venues Maintaining a healthy business relationship with many leading National & Multinational Brands Such as: Bank Muscat, Oman Oil, Omantel, Ooredoo, TAC, NBO, MAF Oman, TSC, Salman Stores etc.
Client communication & coordination.
Developing liaisons with corporate world and chalk out new business opportunities.
Maintaining a healthy business relationship with more than 70 leading National & Multinational Brands.
Accountable for every logistical element of event, food and beverages, room set-ups & audio visuals,
entertainment, etc.
Ensuring the efficient budgeting of an event
Recognize opportunities and areas for cost savings
Discuss corporate rates for favored hotels
Made, handle and maintain good relationships with the venue & logistics providers
Offer onsite help, including registrations, set ups and tear down.
Four years Degree program, focusing on all aspects of Business
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