Director of Business Development
Industrial Supplies Development Co. Ltd
Total years of experience :22 years, 5 Months
Role: Led market expansion and strategic partnerships at Industrial Supplies Co. Ltd., driving sales growth as Director of Strategy & Business Development. Spearheaded brand & product development initiatives for Hyundai Heavy Machinery, Tadano Cranes, and Everdigm Generators, positioning the company for long-term success in Saudi Arabia's Eastern Province.
Key Achievements & Deliverables:
Market Expansion & Growth:
• Identify and develop new business opportunities, expanding the company's reach and revenue potential.
• Research and identify new markets, fostering market penetration and diversification.
Strategic Partnerships & Client Relationships:
• Build strong relationships with suppliers, customers and distributors fostering long-term collaborations.
• Manage key client relationships, ensuring satisfaction and repeat business.
Brand & Sales Leadership:
• Lead sales, marketing, customer service, and client relationship management teams, driving overall sales growth and customer satisfaction.
• Expand the profile and reach of the company and its brands, enhancing brand awareness and market recognition.
Product Development & Innovation:
• Identify and recommend new services, expanding product offerings and catering to evolving market needs.
• Provide advice on product development, distribution, and promotion strategies, ensuring product relevance and effectiveness.
Operational Efficiency & Distributors Management:
• Build and maintain relationships with vendors, securing the best products and services for the company.
• Select prospective distributors and negotiate contracts, optimizing procurement strategies.
Core Business: Hyundai Heavy Machinery, Hyundai Forklifts, Tadano Cranes, DIECI Telehandlers, YANTAI Brakers and Everdigm Generator.
Key Achievements & Deliverables:
Leadership & Strategy:
• Led transformative leadership and strategic direction, setting goals for company growth.
• Focused on key sales and marketing opportunities in regional markets, significantly increasing market share.
Sales & Customer Service:
• Secured major deals through innovation and technical expertise, including collaborations and government tenders.
• Supporting our sales to achieve their sales target and keep customers loyalty.
• Maintain our key strategic business partnership customers such as:-
o Nesma Partners Co.
o Al Fahad Co.
o Mobco
o Al Rashid Co.
• Build wild sub-dealers network across kingdom to cover Saudi market by appointing a selective strategic business partnership
• Rebuilt a high-quality sales team across Saudi Arabia, fostering a culture of excellence.
• Achieved significant business growth through strategic planning, market awareness campaigns, and targeted outreach.
• Built a strong sales pipeline, exceeding sales targets and increasing revenue through effective management and identification of untapped opportunities.
Operations & Finance:
• Oversaw all aspects of sales, customer service, procurement, P&L ownership, and growth initiatives.
• Significantly improved company cash flow through effective financial management and contract negotiation.
Core Business: Mahindra Automotive
Role: As the Regional Business Head at Saudi Diesel Equipment Co., I spearheaded a transformation in sales and market share. I championed a strategic sales growth plan centered on Doosan Heavy Machinery, Everdigm Concrete Equipment, and Daewoo Commercial Trucks, which led to a substantial increase in revenue and market dominance. I assembled a top-performing team, integrated a CRM system, and clinched major contracts through innovative strategies and exceptional customer service.
Key Achievements & Deliverables:
Leadership & Strategy:
• Spearheaded the company's transformation, providing visionary leadership and setting new strategic directions.
• Rebuilt a highly qualified sales team in Saudi Arabia's Central Region.
• Distinguished as a strategic planner, enhancing business growth through market acumen.
• Optimized sales and operations budgets to drive ROI and market leadership.
• Balanced after-sales initiatives with profitability, enhancing customer satisfaction and aligning after-sales operations with company goals.
Sales & Customer Service:
• Introduced new products and innovations, achieving major deals, including a government sale of 54 trucks in 2019.
Operations & Finance:
• Led the adoption of innovative technologies, fostering a culture of continuous improvement and implementing a CRM system.
• Dramatically improved the company's cash flow.
• Efficiently handled credit and collection operations and resolved legal and default issues.
• Strengthened the procurement framework and reformed policies, enhancing organizational efficiency.
• Conducted strategic budget analysis and implemented cost reduction strategies, leading to improved financial performance and revenue growth.
Core Business: Doosan Heavy Machinery, Doosan Generator, Doosan Forklift, DongYang Brick & Stick Cranes, Everdigm Concrete Equipment, Daewoo Commercial Trucks.
Role: Secured over 180M SR in government sales and led significant market share growth as Regional Manager at Al Khoraif Commercial Co. Spearheaded a team to win major bids for the Saudi Navy and National Guard, exceeding financial targets. Implemented a strategic sales approach, focused on market intelligence and profitability, to drive commercial sales and achieve notable revenue growth. Cultivated a culture of operational excellence through LEAN principles and motivated teams to exceed goals.
Key Achievements & Deliverables:
Government Sales:
• Directed and led the team to achieve more than 3 Eastern Fleet bids for the Saudi Navy, supplying equipment exceeding 60M SR in government sales.
• Directed and led the team to achieve more than 3 bids for the Saudi National Guard Border Force, supplying equipment exceeding 120M SR in government sales.
Commercial Sales:
• Supported the team to secure sales deals with key customers such ARAMCO for more than 20M SR, supplying generators and forklifts.
• Crafted sales strategies grounded in market intelligence and a deep understanding of cost and markup dynamics.
Operational Excellence:
• Spearheaded a company-wide shift towards a sustainable LEAN organization, cultivating a culture focused on continuous improvement and high performance.
Strategic Vision:
• Led with a strategic vision to meet and exceed regional financial and sales targets, supporting significant business expansion.
• Consistently secured record-breaking market share and growth.
Market Expansion:
• Implemented the 3S program, facilitating partnerships for brand representation, product distribution, and after-sales services.
• Secured lucrative deals with key distributors, enhancing product distribution and significantly increasing sales revenue.
Core Business: Zodiac boats, Yamaha out-board, Yamaha jet ski motor engine, Volvo Penta in-board, Baudouin in-board engine, Linde Forklift, Gulf Power Generator
Role: As Regional Sales Leader at Diesel Machinery Co., Dammam, I spearheaded a regional sales team, crafting strategic plans and fostering cross-selling initiatives to achieve ambitious sales goals.
Key Achievements & Deliverables:-
- Strategic Sales Planning & Execution: Developed and implemented long-term and short-term sales strategies aligned with company goals.
- Sales Team Management: Coached, mentored, and directed the sales force to maximize effectiveness and achieve sales targets.
- Talent Acquisition & Development: Participated in recruitment, designed new staff training programs, and oversaw performance reviews of external sales personnel.
- Sales Channel Management: Established and maintained strong relationships with resellers and distributors, fostering collaboration between sales and product development teams.
- Cross-Selling & Revenue Expansion: Designed and implemented cross-selling campaigns and programs to drive increased sales volume. Identified opportunities for product enhancements based on market needs.
- Sales Enablement: Developed and delivered sales training programs, evaluated new sales techniques, and ensured their implementation for improved performance.
Core Business: XCMG Heavy Machinery, XCMG Tower Crane, XCMG Crawler Crane, XCMG Rough Terrain Crane
Role: Drove exceptional sales growth and strategic expansion as Industrial Products Franchise Sales Manager at Zahid Tractor Co. Consistently exceeded annual sales targets (over 200M SR) and secured significant rental contracts for heavy machinery, exceeding 190 units in total. Developed a dynamic business strategy that boosted sales and profitability across franchises, while spearheading successful franchise expansion across the Kingdom.
Key Achievements & Deliverables:
Sales Performance:
• Achieved and exceeded yearly sales target (above 200M SR).
• Converted dissatisfied customers into loyal clients, building trust and securing new deals exceeding 30M SR with each of them.
Strategic Partnerships:
• Secured significant rental contracts for heavy machinery:-
o More than 70 units with Smi Gov. party (SAR).
o More than 200 units with key contracting companies: -
A1 Ayouni Co.
Al Ajmi
Sales Strategy & Business Development:
• Crafted a dynamic business strategy that boosted rental and used equipment sales in targeted markets.
• Developed a forward-looking strategy to enhance business development and sales, realigning the company for continued success.
• Led a dramatic improvement in financial performance and profitability through strategic planning.
Franchise Expansion:
• Spearheaded the expansion of franchises across the Kingdom, overseeing all aspects from prospecting and acquisition to launch.
• Guided franchisees from initial project stages, explaining ROI, and supporting them in achieving business targets.
Operational Efficiency:
• Focused on operational planning, budgeting, and performance analysis to create scalable strategies for brand expansion and new market entry, maximizing revenue potential.
Core Business: Cat Heavy Machinery, Volvo Commercial Trucks, Volvo Bus, Marini Asphalt Plant, Schwing Concrete Plant and Equipment (Pump and Mixers), PM Articulate Cranes
Role: Revamped brand identity, boosted sales, and improved customer satisfaction as Brand Manager at Ghassan Holding Group. Led a sales team to achieve significant growth, streamlined internal processes for efficiency, and developed targeted marketing initiatives that increased brand awareness. Cultivated strong stakeholder relationships and negotiated cost-effective vendor contracts.
Key Achievements & Deliverables:
- Motivated sales team to achieve a significant sales increase.
- Improved efficiency by streamlining internal processes.
- Increased brand awareness with targeted marketing campaigns.
- Enhanced customer satisfaction by resolving service issues.
- Built strong relationships with key stakeholders.
- Developed training programs to upskill marketing team.
- Led brand identity refresh for stronger audience impact.
- Negotiated cost-saving contracts with vendors.
Role: Transformed branch performance as Branch Manager at Al Romizan Jewelry. Increased sales through motivational leadership and effective strategies, while enhancing customer satisfaction and operational efficiency. Secured profitable deals with suppliers and fostered a successful branch environment.
Key Achievements & Deliverables:
- Increased sales through a combination of sales team motivation and effective management strategies.
- Enhanced customer satisfaction by resolving issues and fostering strong relationships.
- Improved branch efficiency by streamlining processes and upskilling staff.
- Secured profitable deals through skilled negotiations with suppliers.
- Led a successful branch by leveraging leadership and problem-solving skills.
First Degree Honors