National Sales Manager
Hana Food Industries Company
Total years of experience :25 years, 5 Months
Establishing HSM department, by offering Hana’s product’s portfolio to all key accounts.
• Establish new product line, which is private label for biggest 5 key accounts, that accounted for 30% of sales
for 5 years.
• Leading sales team members of 143 people and hiring top talents to fill the key roles during the past 13 years.
• Manage the marketing plan with all key accounts, including promotions, POSM and annual contracts
• Ensure the application of fundamentals in the market, such as the placement, promotion, and pricing.
• Established the mechanizing best practices in the market, giving guidance to sales team regarding the
planogram, and availability
• Enhance the reporting of in-market-sales to include analysis of the performance, values and volumes, as well
as gaps
• Facilitate other departments in every procurement activity, and outsourcing
• Increased the profitability by 40% and reduced slow moving inventory by 25%.
Initiate the key accounts sales, by communicating with clients in central and eastern regions, as well as doing
market research to understand the feasibility.
• Acting as the operation manager, started routing system for order’s delivery by sales trucks and the product
merchandise for each account.
• Review the pricing of all SKUs based on benchmark and company profitability.
Assisting the establishment of the HSM department, and the operation management.
• Start commercial execution plan, that includes market visit, delivery route and merchandise review.
• Leader of 20 sales representatives, in addition to 20 merchandisers.
Execute the customer service activities on daily bases.
• Supervising sales representatives in the area.
• Ensure