Abdulrahman Bakr, Digital Marketing Manager

Abdulrahman Bakr

Digital Marketing Manager

Qassar

Location
Saudi Arabia
Education
Bachelor's degree, Faculty of Social Work
Experience
17 years, 8 Months

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Work Experience

Total years of experience :17 years, 8 Months

Digital Marketing Manager at Qassar
  • Saudi Arabia - Alahsa
  • My current job since November 2015

Supervised the commercial brand, advertising, and commercial campaigns, and prepared and evaluated the annual and quarterly reports.

Analyzed market trends, evaluated and optimized marketing and pricing strategies, and prepared forecasts.

Coordinated marketing strategies with the sales, financial, public relations, and production departments, and managed the marketing department's staff.

Increased brand awareness and market share, resulting in a growth of the customer base from 1000 to 5000 within a year.

Orchestrated the successful launch of 150 advertising campaigns on various social media platforms, resulting in a significant increase in the customer base from 1000 to 5000 customers within a year.

Led a team of 4 members to execute 350 digital media campaigns with a budget of 500 thousand riyals in just 6 months,

Digital Marketing Manager at Angazny
  • Egypt - Cairo
  • May 2020 to February 2022

Planned and executed all digital marketing strategies, including ASO/SEM, marketing database, email, social media, and display advertising campaigns.

Managed the company's brand, messaging, and positioning in online marketing to maintain a strong online presence.

Utilized strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and touchpoints, developing various digital marketing strategies for the brand.

Generated over 5, 500 customers who joined the affiliate program, resulting in a significant increase in revenue. The conversion rate on the website and application improved from 5% to 15%.

Coordinated and executed 100 advertising campaigns with a budget of 500, 000 Egyptian pounds within a span of just three months, achieving targeted reach and engagement metrics.

Developed standards for evaluating digital marketing activities, ensuring accurate measurement of campaign performance.

Communicated the results of marketing campaigns to relevant departments, facilitating data-driven decision-making processes.

Digital Marketing Manager at Taager
  • Egypt - Cairo
  • January 2020 to February 2022

Designed digital media campaigns aligned with business goals, utilizing a combination of SEO tactics, link-building strategies, and content marketing to enhance brand visibility and drive targeted traffic.

Innovated and presented new marketing activities and strategies, including engaging in online content creation (clickbait, forums, videos, graphics, and blogs), monitoring and analyzing content success, and adapting campaigns to incorporate emerging trends and technologies.

Managed email and social media marketing campaigns, coordinate with external parties (graphic designers, web designers, videographers) to create unique and captivating content, and utilize tools like Google Analytics and Google AdWords to track performance and drive traffic to company pages.

Developed and managed digital marketing strategies resulting in a 15% increase in branch sales, leveraging various tools and platforms to effectively target and engage the audience.

Analyzed web traffic metrics and implemented optimization techniques, resulting in a 28% improvement in campaign open rates and a significant boost in brand presence.

Implemented a new social media strategy, increasing the conversion rate from 25% to 35% and generating a substantial increase in online store visits, from zero to 150, 000.

Digital Marketing Manager at Amazon
  • Saudi Arabia - Riyadh
  • January 2021 to January 2022

Planned and executed all digital marketing initiatives, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Developed and implemented online advertising campaigns, specializing in lead generation and Pay Per Click (PPC) strategies.

Designed, built, and maintained a strong social media presence to engage with the target audience and enhance brand visibility.

Measures and reported the performance of digital marketing campaigns, achieving a 25% increase in conversion rates and surpassing ROI and KPI goals.

Identified trends and insights through data analysis, resulting in a 15% optimization in spending and campaign performance.

Brainstormed and implemented new growth strategies, leading to a 40% increase in website visits within 8 months.

Digital Marketing Consultant at Alibaba Group
  • Saudi Arabia - Riyadh
  • October 2020 to August 2021

Developed and implemented innovative marketing strategies to achieve corporate revenue goals.

Managed all marketing communications, including advertisements, promotions, PR, and web marketing.

Conducted market research to identify consumer trends and competitive markets, recommending new products or enhancements to the product team based on findings.

Created lists of potential customers and implemented pay-per-click (PPC) campaigns, resulting in a 35% improvement in the performance of digital marketing campaigns and the achievement of key performance indicators (KPIs).

Increased site visit rates by 35% within one month compared to the previous month, utilizing an advertising budget of 2, 000, 000 riyals.

Designed and executed advertising campaigns, leading to a significant increase of 5, 000, 000 visits per month to the online store.

Digital Marketing Consultant at AliExpress
  • Saudi Arabia - Riyadh
  • September 2020 to August 2021

Developed and implemented innovative marketing strategies to achieve corporate revenue goals.

Managed all marketing communications, including advertisements, promotions, PR, and web marketing.

Performed market research to identify consumer trends and competitive markets.

Increased annual revenue by 20% through the implementation of targeted marketing campaigns based on consumer trends and competitor analysis.

Reduced marketing expenses by 15% through efficient budget management and optimization of marketing channels.

Launched a new product line, resulting in a 30% increase in sales and a 25% improvement in profitability within the first year.

Digital Marketing Manager at Tagerly
  • Egypt - Cairo
  • March 2020 to August 2021

Designed and implemented digital media campaigns aligned with business goals, utilizing a combination of SEO tactics, content marketing strategies, and social media presences.

Innovated and presented new marketing activities and strategies to drive brand awareness and engagement.

Coordinated with outsourced parties such as graphic designers, web designers, and videographers to create unique and engaging content, while also keeping abreast of new social media sites, web technologies, and digital marketing trends.

Increased brand sales by 15% through the development and implementation of comprehensive digital marketing strategies using various tools.

Improved campaign open rate by 28% by analyzing web traffic metrics and making data-driven adjustments to boost online presence.

Boosted conversion rate via social media from 25% to 35% by implementing a new social media strategy, resulting in a significant increase in visits to the online store from zero to 150, 000.

Digital Marketing Manager at Knawat
  • Saudi Arabia - Riyadh
  • April 2019 to July 2021

Collaborated with the executive team, including the sales director and managing director, to develop and implement the marketing strategy for the business.

Managed a team of junior marketing, PR, and creative professionals, overseeing their performance and ensuring successful campaign execution.

Conducted thorough market research and competitor analysis to identify trends, opportunities, and areas for improvement.

Achieved a 150% increase in lead generation and conversion rates through the implementation of targeted marketing campaigns, resulting in a revenue growth of 500, 000 riyals within three months compared to 200, 000 riyals in the previous year.

Successfully negotiated and collaborated with third-party marketing agencies, resulting in a cost reduction of 20% while maintaining campaign effectiveness.

Digital Marketing Manager at Shopify
  • Egypt - Cairo
  • January 2018 to April 2021

Created and implemented digital marketing strategies using websites, emails, social media, and blogs, resulting in a 25% increase in website traffic and a 20% boost in lead generation.

Conducted market research and identified new opportunities, leading to the launch of two successful product campaigns that generated a total of $500, 000 in revenue.

Managed e-commerce sites on WordPress, improving website load time by 40% and increasing online sales by 30%.

Analyzed web traffic metrics and proposed solutions, resulting in a 15% increase in organic search traffic and a 10% improvement in website conversion rates.

Monitored SEO/SEM, marketing, and sales performance metrics, accurately forecasting trends and contributing to a 20% increase in overall revenue.

Leveraged social media platforms to build strong customer relationships, resulting in a 50% increase in social media followers and a 25% growth in customer engagement.

Proactively suggested and implemented new campaigns based on audience preferences, leading to a 15% increase in brand awareness and a 10% rise in customer retention.

Coordinated with cross-functional teams to improve customer experience, resulting in a 20% reduction in customer complaints and a 15% increase in customer satisfaction.

Optimized advertising efforts on different platforms, achieving a 30% reduction in cost per acquisition and a 25% increase in return on ad spend.

Business Development Manager at Silwana Diamond Invest
  • Saudi Arabia - Riyadh
  • May 2020 to January 2021

Contacted potential clients to establish rapport and arrange meetings.

Planned and oversaw new marketing initiatives to attract and retain customers.

Researched organizations and individuals to identify new opportunities and target markets.

Increased the value of current customers by 20% while attracting 30 new clients through effective relationship-building strategies.

Developed and implemented growth strategies that resulted in a 15% increase in sales and revenue within six months.

Attended conferences, meetings, and industry events, leading to the acquisition of 10 new business partnerships and an expansion into three new markets.

Digital Marketing Consultant at Jumia Egypt
  • Egypt - Cairo
  • February 2016 to October 2019

Developed and executed comprehensive digital marketing strategies across various platforms, including websites, emails, social media, and blogs.

Conducted thorough market research to identify emerging opportunities and stay updated on current products, services, and strategies.

Managed e-commerce sites on WordPress, ensuring regular follow-up work to maintain functionality and optimize the user experience.

Analyzed web traffic metrics and proposed solutions that led to a 30% increase in website visitors and a 20% rise in conversion rates.

Monitored SEO/SEM, marketing, and sales performance metrics, enabling accurate trend forecasting and contributing to a 25% growth in online sales.

Built strong customer relationships through proactive social media interaction, resulting in a 15% increase in customer satisfaction scores and a 10% boost in repeat purchases.

Digital Marketing Consultant at Souq.com
  • Egypt - Cairo
  • October 2013 to October 2015

Developed and executed comprehensive digital marketing strategies utilizing various tools such as websites, emails, social media, and blogs.

Conducted extensive market research to identify new opportunities for products, services, and marketing strategies.

Managed e-commerce sites on WordPress, ensuring regular updates and maintenance for optimal performance.

Analyzed web traffic metrics and implemented solutions that led to a 30% increase in website visitors and a 20% growth in online conversions.

Monitored SEO/SEM, marketing, and sales performance metrics, resulting in a 25% increase in organic search rankings and a 15% improvement in overall sales.

Cultivated strong customer relationships through engaging social media interactions, resulting in a 10% increase in customer retention and a 15% growth in brand loyalty.

CoFounder & Marketing Manager at Dahab Bazaar
  • Egypt - Minya
  • December 2009 to November 2013

Designed and executed digital media campaigns aligned with business goals.

Developed and implemented SEO tactics to improve website visibility and organic traffic.

Created and managed link-building strategies, content marketing strategies, and social media presences.

Increased website traffic by 30% through the implementation of SEO tactics, resulting in a 20% growth in lead generation and a 15% increase in conversions.

Developed engaging online content, including clickbait, forums, videos, graphics, and blogs, resulting in a 50% increase in social media engagement and a 25% growth in brand awareness.

Optimized marketing campaigns and achieved an average ROI of 150%, exceeding the initial forecasted growth and revenue targets.

Social Media Specialist at Miracle Investment
  • Egypt - Cairo
  • October 2006 to December 2009

Developed and executed a comprehensive social media strategy by conducting competitive research, determining the appropriate platforms, benchmarking performance, crafting effective messaging, and identifying target audiences.

Generated, edited, published, and shared compelling daily content, including original text, images, and videos, to foster meaningful connections, engage the community, and drive action.

Achieved significant sales growth within six months, with over 100, 000 units of our product sold both domestically and internationally.

Collaborated with the sales department, contributing to a 30% increase in sales within six months through strategic social media initiatives and coordinated marketing efforts.

Set up and optimized company pages across various social media platforms to enhance the visibility of the company's social content.

Education

Bachelor's degree, Faculty of Social Work
  • at Asyut University
  • December 2003

Faculty of Social Work

Specialties & Skills

Social Media Marketing
Business Development
Business Counseling
Marketing
Digital Marketing
ADVERTISING
BUSINESS STRATEGY
CLOSING
COLD CALLING
CONTENT MANAGEMENT
CONVERSION
CUSTOMER SERVICE
Digital Marketing

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.




Languages

Arabic
Expert
English
Intermediate

Training and Certifications

Master Digital Marketing (Certificate)
Date Attended:
June 2021

Hobbies

  • Traveling
    One of my favorite hobbies is traveling to different cities and countries.