Communication & Culture Change Director
Health Holding Company
Total years of experience :18 years, 11 Months
Participating in envisioning the 2030 Vision through HHC team efforts in managing the Saudi public healthcare transformation.
My core responsibilities are building, operating & orchestrating the Communication & Culture change capabilities, resources & tools such as the Strategy, Policies and Procedures throughout HHC & 20 incubated clusters, while leading the communication within HHC & various independent teams pan kingdom to foresee the 2030 vision throughout Saudi Arabia Healthcare sector to execute plans, activities & partnerships.
Executive leader responsible for the commercial strategy & its implementation, overseeing the Marketing, Sales, Business development in addition to Customer service activities (CRM) to generate swift & steady business growth while ensuring that all organization functions are aligned to meet the strategic business objectives aligned with 2030 vison, by designing and executing dynamic, market-penetrating Sales and Business development strategies, transformation, and modernization of brand equity core.
Strategic Communication Director in addition to the Marketing & Communication Advisor for the Real Estate Regulatory Body
Senior-level role in the Office of His Excellency the Minister of Housing, working collaboratively with senior officials at the Housing Sector marketing teams across the to promote a consistent, professional and collaborative image of the MOH, remit includes supporting the achievement of short and long term goals in alignment with the National Transformation Plan and Saudi Vision 2030 through the development and implementation of measurable multidisciplinary communications and marketing plans.
Establishing and executing the commercial strategy and associated plans relating to new regulations governing the real estate sector.
Achievements include the implementation of a market penetration strategy to create a sustainable and integrated business model for all channels through enhanced service operation capabilities. Also worked closely with partners to achieve channel excellence in the market.
Creating a powerful, integrated business and brand ecosystem to support the initiative’s roll out across the Kingdom of Saudi Arabia, while ensuring compliance of trading relationships with governmental and MOH policies. Demonstrated leadership skills working as part of the “Leadership Framework” to instil and foster a performance culture within the organization.
Directing the marketing activities by participating in the development of the business strategies, plans and positioning in addition to administrating advertisements and promotional campaigns & Press Releases, as well as overseeing the implementation of adverts, trade shows and digital tools with the objective of developing the market share and enhancing public image and brand reputation.
Managing Director, leading all business activities of the fully integrated marketing agency that specializes in helping clients maximize their business potential by allowing them to focus on their strengths and priorities whilst outsourcing their marketing function. The company developed cost effective public relations & marketing programs including traditional, non-traditional, and guerrilla marketing \ grass roots initiatives tailored to meet the goals and objectives of each client.
• Established a new Marketing Communications Department to accommodate STC Solutions thriving demands in response to the STC Group restructure.
• Developed, and motivated 8-member Marketing Communications team that consistently overachieves targeted goals.
• Revolutionized the company’s portal, profile, Communication Strategy, and service portfolio that produced powerful informational and selling tools.
• Conducted & negotiated successful relationship with the main Exhibition centres in Saudi Arabia, obtaining exclusive sponsorship throughout the events calendar.
• Directed and managed 35 million SAR advertising and marketing budget regional multimillion SAR media, marketing, and promotional campaigns.
• Functioned as PMO to orchestrate the new identity development projects with STC corporate communications.
• Launched over 25 IT services, organized the reputable participation in over 170 Exhibitions & over 30 client VIP events & workshops, generating powerful leads & business deals in an average of 700 million SAR annually in addition to launching two milestone identity & positioning campaigns.
Applying global experience and localized processes to create relevance, revolution, clever brand architecture & innovation, responsible for Strategic and Operational Management of the RTD category different portfolios across GCC by leading the marketing team & managing the strategic planning arena.
Directing functional areas including:
Product innovation, Advertising, Promotion, online marketing, PR & events as the guardian of the category externally and internally to ensure the effective promotion of the brand name, positioning and products.
Assisting the General Manager and leading the marketing department with a focus on maintaining government relationships as a Key Account champion.
This Ivy League college certificate provides MBA-level strategic marketing education to empower strong business decisions and strategic direction by understanding how to align marketing strategies with business strategy in order to make better decisions about products, services, customers, brand, and competition.
Agile is the new leadership philosophy and a project management methodology for addressing this day & age reality, through the neuroscience of change, social psychology, and change management this course bridges the gap between the theory and complex application.
Bachelor Degree from the College of Administration Science & Planning at King Faisal University, Majored in Marketing. Activities and societies: CMO (Creative Marketing Office)
