UX Architect
Air Arabia (Accelaero Products)
Total years of experience :13 years, 6 Months
● Designed end to end-user experience strategy for 6+ PSS products of Air Arabia and airline clients
- Work on the scope of requirements along with product owners and senior managers
- Plan UX related deliverables and collectively manage UX team
- Responsible for all UX related deliverables from ideation, high, low fidelity prototypes till the
finished functional products
- Making sure development teams output inclined with the agreed flows as per the prototypes
- Conduct user interview and usability testing session, collate the understanding and present to
concern stakeholders
● Products worked (3 of 6)
- Airline Crew Management System
- External Ticket Booking System for Agents and Airline Users
- Mobile Application for Crew Members to manage duty tasks,
● Design and Manage Design Systems across the suite of products (6 products)
- Develop custom UI components as per the context
● Designed a digital experience of 3 complex banking applications (personal and corporate) from scratch
● Enhanced customer experience of an existing product by following a user-centered approach eliciting
25% of more user satisfaction
● Designed and delivered over 16+ FinTech modules with wireframes of 50+ functionalities, user journeys
for 5 user types, and 100+ mock-ups optimized for Mobile, tablet and Desktop
● Worked on the redesign of existing personal banking app wherein designed 2 design systems
● Mentored team of 2 UI Designer’s to make the successful transition into UX Designer
Lead UX
● Designed User Experience of a native iOS and Android application to handle emergency strike by millions of users (First Responders) across the USA
● Built digital experience of web responsive e-commerce application for Carrabin Ireland users
● Defined User Experience of an in-house B2B Telecom Platform which helps customers efficiently manage Network Operations. This project won 2nd best organizational award followed by further funding for monetization
● Designed and delivered over 11+ Telecommunication Products having UX Deliverables like Requirement Gathering, User Research, Interactive Prototyping, wireframes, Visual Design, and Usability Testing
Worked on 30+ POC/RFP proposals with a 70% success rate. One of the POC generated 2+ years of business allocating 16+ resources of different profiles
● Defined 10+ Visual Design strategies for new products from various domains delivering detailed Style Guidelines
● 1st onsite (UK) experience of 2 months working as UX Designer performing UX Research for Airline Crew Management application
● Got promoted as Sr. UX Designer from Visual Designer and awarded as Top Performer of the year for 2 consecutive years followed by a Star Award
● 2nd onsite experience (Saudi Arabia) for conducting 5 requirement gathering and 7 User Research sessions
● Mentored Visual Design team of 7 designers and hosted 5 UX Design workshops to share the best UX Design practices
● Successfully delivered UX/UI Solutions of 50+ projects with 75% of average client satisfaction
● Took initiative to design and deliver 3 eLearning courses through mobile application wherein worked on UI Design deliverable
● Learned rapid learning tools and successfully conducted 4+ workshops to train the team of 12+ Graphic and Instructional designers
● Created 200+ vector illustrations and 20+ GUI themes for an organizational-wide graphics library
● Created 40+ typical illustrations for an eLearning course which made Indian culture familiar to onsite counterparts, also managed its end-to-end design deliverables
● Mentored team of 6 Graphics Designers to create vector illustrations
● Created 300+ vector illustrations, 100+ flash animations and, 150+ icons for various eLearning courses
● Worked on 30+ WBT and 10+ CBT eLearning courses with 80% of customer satisfaction
● Developed 3 illustration techniques and trained team of 5+ Graphic Designs accordingly
3 of 3
● Designed 50+ GUI for various eLearning courses
Extensive training, in the end, to end IT product designing to develop user-friendly solutions. Divided into four modules as followed, -UX Foundation -User-Centered Analysis and Conceptual Design -Web and Application Design -Practical Usability Testing
Studded HTML 5, CSS3, and JQuery to design ad developed responsive web site designs
This was 5 years Applied Arts Diploma equivalent to Bachelor of Fine Arts
