Abhishek Gupta

I am currently based in Chandigarh and am associated with ABP News Network channel as Senior Sales Regional Manager. I have a total of 17 years of experience in business development in the Ad Sales domains like electronics, digital and print. For the last 9 years I am stationed in Chandigarh and taking care of states like Haryana, Himachal Pradesh, J&K and Punjab. I am in acquaintance with both commercial (pharma, real estate, education, immigration, hospitals, etc) and government (state DIPRs, tourism, etc) clients of this region.

Was heading Punjab, Haryana, Himachal Pradesh, J&K and Chandigarh for Zee Punjabi (GEC) and ZEE5 (OTT).

● Was part of core launch team for the first regional entertainment channel of the Punjab region Zee Punjabi.
● Closely worked with product designing and R&D team to customize the content (fiction and non-fiction, movies and songs, etc.) according to the Punjab market and made sure changes were done effectively which helped in the flow of revenue from the first month of launch.
● Revenue generation of more than100% growth in 2023-24 from 100 lacs to 250 lacs through innovation selling in different shows, new client sourcing by combing the entire region leaving no lead untapped, client servicing through regular contact and educating with upcoming content and tailoring the offer as per the requirement of the client.
● Added 100+ client to the channel in the first 6 months through innovation and product integration selling. Commenced a novel talk show ‘Maan Punjab De’ (season 1 & 2) which resulted in additional revenue of 50 lacs.
● Led, supervised, trained, and developed assistants' skills through continuous communication and feedback. Administered by managing workload, delegating responsibilities and checking work for accuracy. Provided job performance feedback to subordinates and made recommendations to management.