Abhishek Mishra, Assistant Manager - Content Marketing

Abhishek Mishra

Assistant Manager - Content Marketing

MakeMyTrip India Pvt Ltd

Location
India - Delhi
Education
Master's degree, MBA (Marketing)
Experience
4 years, 0 Months

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Work Experience

Total years of experience :4 years, 0 Months

Assistant Manager - Content Marketing at MakeMyTrip India Pvt Ltd
  • India - Delhi
  • June 2011 to March 2014

Mobile
• Responsible for funnel content creation and upgrading
• Part of the UAT team for testing iOS, Android apps and WAP site
• Work closely with product manager towards UI improvements and placement of ads and funnel tips

Social Media
• Part of the team responsible for creating the monthly social calendar of MakeMyTrip, with a judicious mix of creative and transactional posts across Facebook, Twitter and Pinterest
• Creating teaser posts with URLs and tracking codes for various social accounts
• Analysing MoM post’s performance for better understanding of user behaviour/ preferences and aligning it with future social calendar

Digital Marketing:
• Strategizing On page SEO for http://travel-ideas.makemytrip.com
• Responsible for lead generation through query forms, sidebar widget, SEO traffic and comments on blogposts
• Spearhead the project of increasing online queries and transactions by promoting popular events through an event calendar
• Responsible for reputation management on communities like Mouthshut, Tripadvisor and on company blog
• Optimising home page real-estate with inventory of trending and topical stories
• Aligning social promotion and tweets with daily series of internal mailers

Content Generation
• Handling a network of freelance travel writers including hiring, training, generating topics, keyword research and overlooking editing, image-uploading and publication; editing and publishing Hindi blogs too
• Create and whet content for daily business requirements like Emailers, Banners, campaigns, social, SEO, CRM and authoring blogs (http://travel-ideas.makemytrip.com/author/abhishek-mishra/)
• Understand consumer behaviour through various methods, share insights and innovate/differentiate products accordingly

Trainee Copywriter at www.studyplaces.com
  • January 2012 to December 2012

www.studyplaces.com Duration: 12 weeks
• Scope: Developing a holistic understanding of Landing pages and online advertising including carrying a research among our clients
• Wrote content for various articles College pages, E-mailers and landing pages, learning & applying basic SEO

Trainee Copywriter EURO RSCG Advertising Ltd Duration: 12 weeks
• Scope: Worked as Trainee Copywriter on clients like Voltas, Lacoste, Dabur and Mortein
• Wrote E-Mailers for Net4India & content for Voltas Brochure, which were executed

Executive - Content and Online Marketing at Educomp Solutions Ltd
  • India - Delhi
  • April 2010 to May 2011

Key responsibilities: End to end content creation and marketing for studyplaces.com and eduignite.com
- Created content for mass-mailers, client banner ads, Landing Pages, Microsites, Fortnightly Newsletter and SMO activities for www.studyplaces.com, India’s then leading education portal to generate organic traffic & leads
- Conceptualised and created content for website, corporate brochure, posters & marketing communiqués for establishing corporate Identity of EduIgnite - the incumbent career counselling unit of Educomp
- Ensuring positive feedback and PR through offline marketing in various education events including interaction with Press, vendors, schools, stakeholders and other SBUs of Educomp

Education

Master's degree, MBA (Marketing)
  • at ICFAI Business School
  • March 2010

- MBA in Marketing with additional credits in operations. - Pursued my summer internship in online marketing and content writer in studyplaces.com - Founder member of Markit, (marketing club of IBS, Gurgaon), responsible for its calendar and events across the year - Conceptualised, executed and co-anchored STRATAGEM, the final event of Markit club at annual fest Blitzkrieg (IBS)

High school or equivalent,
  • at India Habitat Centre
  • February 2010

- Six Sigma Green Belt trained professional from Benchmark Six Sigma (17th to 20 Feb 2010 at India Habitat Centre, New Delhi)

Bachelor's degree, Mass Communication
  • January 2007

2004-2007 GJU (Hisar) Bachelors in Mass Communication 55.46% 2003-2004 DAV Public School Higher Secondary (Non-Medical) 63.8% ADWARDS & ACHIEVEMENTS

Specialties & Skills

Writing
Public Relations
Online Travel
Digital Marketing
Corporate Communications
Blogging
MARKETING
MARKETING
Microsoft Word
Creative Strategy

Languages

English
Expert
Hindi
Expert
German
Beginner

Training and Certifications

Six Sigma Green Belt (Training)
Training Institute:
Benchmark Six sigma Pvt Ltd
Date Attended:
February 2010
Duration:
20 hours

Hobbies

  • Reading, Writing, Blogging, Travelling, Jogging, Trekking, Swimming,
    - Won 2nd prize in Cleartrip's blogging contest [http://www.indiblogger.in/topic.php?topic=34] on Indiblogger for my travel post [http://wayfayrer.blogspot.in/2011/02/prayag-land-that-calls-millions-but-why.html]. - Won 2nd prize in the Close Up blogging contest on Indiblogger [http://www.indiblogger.in/topic.php?topic=33] for my post -Ran Airtel Half Marathon (21 km) -Received 3 awards in MMT