Senior Graphic Designer
SRMG - List Magazine
Total years of experience :8 years, 8 Months
• Spearheaded the creative overhaul of magazine layout design for Directions KSA, leading its transformation into List, resulting in a 40% uplift in reader engagement. Utilized cutting-edge visual design principles and innovative typography to enhance aesthetic appeal and readability.
• Pioneered and executed dynamic social media design strategies for List, achieving a 50% surge in digital footprint and a 20% uptick in audience engagement through strategic content visualization and engaging infographic designs.
• Remodeled compelling and persuasive pitch decks for List-related events and content shoots, utilizing advanced graphic design and branding expertise to secure project proposals with a 75% conversion rate, emphasizing creative direction and storytelling.
• Regulated the design department structure, resulting in a 30% increase in team efficiency and productivity. Implemented strategic time management and problem-solving techniques to streamline creative processes, enhancing creative workflow and design quality.
• Collaborated with the marketing team to launch successful branding campaigns for 5 different product lines, achieving a 15% boost in brand awareness and a 20% growth in sales. Applied expert knowledge in color sense and theory to enhance brand identity, utilizing digital media and creative direction to maximize impact.
• Mentored Graphic Design Interns, cultivating a culture of creativity and innovation, which halved project turnaround times and improved the overall quality of design work through effective leadership and ideation.
• Demonstrated expertise in conceiving and executing comprehensive visual identity strategies for a diverse client base, boosting brand awareness by 30% through expert application of digital and print design principles, including illustration and storytelling. Enhanced creative campaigns and digital branding for temporary, freelance, and long-term projects, showcasing versatility across freelancing engagements.
• Developed and delivered creative advertising content across various media channels, leading to a 20% increase in customer engagement and sales conversion rates through innovative design and effective use of typography and color theory. Emphasized content strategy and multimedia advertising, leveraging skills in temporary and freelance settings to produce high-impact results.
• Collaborated with clients to develop user-centric eCommerce and non-eCommerce website layouts, increasing online sales by 15% through intuitive UI/UX design and effective image editing techniques. Catered to both full-time and freelance projects, applying web development principles for enhanced digital experiences, demonstrating flexibility and adaptability in freelancing roles.
• Orchestrated the development and execution of logo and brand identity strategies for Be Unique Group and its subsidiaries, achieving a 20% increase in market recognition through strategic branding and advanced graphic design, showcasing a robust portfolio.
• Led a dynamic team of designers, overseeing the creation of social media designs and landing pages that elevated client satisfaction levels by 30% through creative leadership and innovative visual design solutions, employing Adobe InDesign and Photoshop skills.
• Collaborated with cross-functional teams to establish a highly efficient design department, boosting productivity by 40% through strategic leadership and effective ideation processes, enhancing project management and collaboration efficiency.
