CEO (reporting to the Chairman)
Specialized Automotive Company
Total years of experience :29 years, 9 Months
• Developed the company short, medium and long term strategies and vision and built its culture.
• Developed efficient operational model and work flow for each phase to align it with the strategy
• Acquired the executive team that fits the company cultures and ambitious nature (team building).
• Set the company major financial and operational KPI’s and aligning them with the strategy map.
• Introduced and enforced firm financial control and cost control measures and practices.
• Developed and implemented MG branches and sub-dealers network plan.
• Effectively managed the board of directors and chairman.
• Developed the company's vision, mission, and the desired culture, value and ethics.
• Developed the company strategic plan and objectives at the start up phase, 5 years (full operation phase) and 10 years (Expansion phase).
• Identified the required financial investment and other enablers to deliver the company strategic objectives.
• Detail mapping of the key operational process and identify the needed technology and human resources requirements to deliver the desired business model.
• Developed effective implementation plan and set up the Company Project Management Office and defined its methodology to monitor the implementation phase.
• Developed and conducted all corporate excellence and communication activities and initiatives to officially launch the Company inception and operation.
• Developed short, Medium, and long term business development plan ensuring sustainable growth in products mix and services range as well as increasing customer base in different markets.
• Established strong working relationship with key customers and deep understanding of their needs
• Identified the core business and potential functional and geographical adjacencies and expansion.
• Developed accurate revenue target reports and sales achievements to be submitted to the CEO.
• Re-established and re-structured the Personal Financial Planning Department in Riyad Bank managing bancassurance business
• Recruited and trained 7 area managers to coordinate and implement key sales tactics and distribution strategy throughout the Kingdom
• Increased sales volume by 300 % in 2007 against 2006 and 1200 % in 2008 against 2007.
• Wrote over SAR 40 Million in new business premium in 2007 and SAR 200 Million in 2008.
• Promoted the bancassurance proposition internally and garnered support and resource from branch and sales management
• Increase branch weighting targets for the bancassurance proposition from 3% to 12% of their total sales
• Agreed and developed enhancements to the bancassurance product and policy contract
• Worked with the marketing department to successfully launch a SAR 2M marketing campaign aimed at refreshing the bancassurance product front end literature, advertising, and promoting the product and concept both internally and externally through mixed media.
• Created a comprehensive sales kit for the sales force to use during presentations and sales activity with bank clients
• Worked on segmentation of the Bank's existing client base for leads generation and to support targeted focused marketing activity.
• Established a dedicated professional bancassurance sales force in the bank, which included recruiting and training 1150 active agents in my first year.
• Developed and delivered an approved group pension and group risk product addition to the Bank's product suite designed for the corporate and institutional market.
• Generate additional and unprecedented marketing funding from our partner.
• Responsible for coordinating and dealing with foreign partners, including negotiation of terms and strategy in forming a Joint Venture Insurance Firm with Royal Sun Alliance (Alalamia Co).
Created and structured new department and developed and implemented new strategies and tactics.
Recruited and trained 10 new RM's and supported them to achieve their aggressive targets that have been set by me.
Introduced new tailored products and added value services and initiatives to meet new market trends and growing needs for existing and potential clients resulting in %30 client base
Provided procedural and business support to the Managing Director and Accounts Manager.
Handled all internal and external communication and conducted marketing and promotional campaigns.
Established and underlined Advisory and alternative investment practices in coordination with investment and treasury divisions to mitigate risk resulting in % 45 increases in Asset Under Management (AUM's).
Received Advanced Courses in “Relationship Management Strategy”“Wealth Portfolio Management”
As a project manager, I prepared and managed the department budget, in addition to developing marketing plans and strategy according to economic condition, competition and consumer needs, trends and behavior. I have been part of a team that developed and launched new products and services to meet the changing market demands. In addition and equally important, I was responsible for improving existing products and services. My duties involved, for example, market research, development, sales, marketing, and advertising of the project or the product in the following areas:
• Segmentation
• E-services
• Consumer Lending Products and Credit Cards
• Product Development
• Advertising and Merchandising
Effectively provided all needed business support functions and marketing research for the marketing department.
Assisted the Vice President of Marketing in preparing and executing marketing plans.
Provided special analyses of customers, products, competitors, in addition to creating presentations for internal and external audiences.
Prepared and submitted monthly estimates and figures to Corporate Finance.
Responsible for setting up projects and securing all market forecasts per project.
Worked with Planners and Customer Service on problems and logistics
Responsible for customer service, sales and satisfaction.
Developed and expanded customer base by providing excellent professional client service.
Maintained and increased sales through customer relationship management with scheduled and recorded after sales follow-up to ensure satisfaction, and offered extended personalized customer service.
Professionally and effectively promoted the Bank's products and services and referred customers to the appropriate sales personnel.
Processed daily transactions, answers customer inquires and opens new accounts in accordance with Company policies and procedures.
Met sales, referral and retention goals assigned by branch management
Performed back office duties, opening and closing duties, and ensures lobby is clean and well stocked with bank services brochures
Assisted operations supervisor and assistant manager with specific branch audit and operational functions to ensure the branch is functional within corporate guidelines.
16 week Diploma.