Adel Almasood

• Developed the company short, medium and long term strategies and vision and built its culture.
• Developed efficient operational model and work flow for each phase to align it with the strategy
• Acquired the executive team that fits the company cultures and ambitious nature (team building).
• Set the company major financial and operational KPI’s and aligning them with the strategy map.
• Introduced and enforced firm financial control and cost control measures and practices.
• Developed and implemented MG branches and sub-dealers network plan.
• Effectively managed the board of directors and chairman.

• Developed the company's vision, mission, and the desired culture, value and ethics.
• Developed the company strategic plan and objectives at the start up phase, 5 years (full operation phase) and 10 years (Expansion phase).
• Identified the required financial investment and other enablers to deliver the company strategic objectives.
• Detail mapping of the key operational process and identify the needed technology and human resources requirements to deliver the desired business model.
• Developed effective implementation plan and set up the Company Project Management Office and defined its methodology to monitor the implementation phase.
• Developed and conducted all corporate excellence and communication activities and initiatives to officially launch the Company inception and operation.
• Developed short, Medium, and long term business development plan ensuring sustainable growth in products mix and services range as well as increasing customer base in different markets.
• Established strong working relationship with key customers and deep understanding of their needs
• Identified the core business and potential functional and geographical adjacencies and expansion.
• Developed accurate revenue target reports and sales achievements to be submitted to the CEO.

• Re-established and re-structured the Personal Financial Planning Department in Riyad Bank managing bancassurance business
• Recruited and trained 7 area managers to coordinate and implement key sales tactics and distribution strategy throughout the Kingdom
• Increased sales volume by 300 % in 2007 against 2006 and 1200 % in 2008 against 2007.
• Wrote over SAR 40 Million in new business premium in 2007 and SAR 200 Million in 2008.
• Promoted the bancassurance proposition internally and garnered support and resource from branch and sales management
• Increase branch weighting targets for the bancassurance proposition from 3% to 12% of their total sales
• Agreed and developed enhancements to the bancassurance product and policy contract
• Worked with the marketing department to successfully launch a SAR 2M marketing campaign aimed at refreshing the bancassurance product front end literature, advertising, and promoting the product and concept both internally and externally through mixed media.
• Created a comprehensive sales kit for the sales force to use during presentations and sales activity with bank clients
• Worked on segmentation of the Bank's existing client base for leads generation and to support targeted focused marketing activity.
• Established a dedicated professional bancassurance sales force in the bank, which included recruiting and training 1150 active agents in my first year.
• Developed and delivered an approved group pension and group risk product addition to the Bank's product suite designed for the corporate and institutional market.
• Generate additional and unprecedented marketing funding from our partner.
• Responsible for coordinating and dealing with foreign partners, including negotiation of terms and strategy in forming a Joint Venture Insurance Firm with Royal Sun Alliance (Alalamia Co).

 Created and structured new department and developed and implemented new strategies and tactics.
 Recruited and trained 10 new RM's and supported them to achieve their aggressive targets that have been set by me.
 Introduced new tailored products and added value services and initiatives to meet new market trends and growing needs for existing and potential clients resulting in %30 client base
 Provided procedural and business support to the Managing Director and Accounts Manager.
 Handled all internal and external communication and conducted marketing and promotional campaigns.
 Established and underlined Advisory and alternative investment practices in coordination with investment and treasury divisions to mitigate risk resulting in % 45 increases in Asset Under Management (AUM's).
 Received Advanced Courses in “Relationship Management Strategy”“Wealth Portfolio Management”

As a project manager, I prepared and managed the department budget, in addition to developing marketing plans and strategy according to economic condition, competition and consumer needs, trends and behavior. I have been part of a team that developed and launched new products and services to meet the changing market demands. In addition and equally important, I was responsible for improving existing products and services. My duties involved, for example, market research, development, sales, marketing, and advertising of the project or the product in the following areas:
• Segmentation
• E-services
• Consumer Lending Products and Credit Cards
• Product Development
• Advertising and Merchandising

 Effectively provided all needed business support functions and marketing research for the marketing department.
 Assisted the Vice President of Marketing in preparing and executing marketing plans.
 Provided special analyses of customers, products, competitors, in addition to creating presentations for internal and external audiences.
 Prepared and submitted monthly estimates and figures to Corporate Finance.
 Responsible for setting up projects and securing all market forecasts per project.
 Worked with Planners and Customer Service on problems and logistics

 Responsible for customer service, sales and satisfaction.
 Developed and expanded customer base by providing excellent professional client service.
 Maintained and increased sales through customer relationship management with scheduled and recorded after sales follow-up to ensure satisfaction, and offered extended personalized customer service.

 Professionally and effectively promoted the Bank's products and services and referred customers to the appropriate sales personnel.
 Processed daily transactions, answers customer inquires and opens new accounts in accordance with Company policies and procedures.
 Met sales, referral and retention goals assigned by branch management
 Performed back office duties, opening and closing duties, and ensures lobby is clean and well stocked with bank services brochures
 Assisted operations supervisor and assistant manager with specific branch audit and operational functions to ensure the branch is functional within corporate guidelines.