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Adham ELSharkawy, CEO

Adham ELSharkawy

CEO·LafargeHolcim

United Arab Emirates

Bachelor's degree, Accounting And Economics

Work experience

Total years of experience: 34 years, 9 months

CEO

July 2009 - Present

LafargeHolcim

United Arab Emirates

I found this job using Bayt.com

July 2009 - Present

Managing 3 Business units for the last two years for Lafarge Iraq ( 2 nd biggest business in turnover and profitability after Nigeria for MEA )
•3 Joint ventures with different partners and different legal entities .
• 5.0Mt Cement sold thru two mega cement plants, and 500Mm3 production of 2 RMX businesses
• 1700 employees with CHF 280m in Sales revenue.
Company industry:
Industrial Production
Job role:
Management

Commercial Director

June 2013 - July 2018

Lafarge emirates cement

Dubai, United Arab Emirates

June 2013 - July 2018

Company industry:
Industrial Production
Job role:
Management

June 2006 - June 2009

PEPSICO International

Saudi Arabia

June 2006 - June 2009

Company industry:
FMCG

Director

June 2006 - June 2009

PepsiCo International, Frito Lay

Riyadh, Saudi Arabia

June 2006 - June 2009

Company industry:
FMCG
Job role:
Management

Commercial Director

July 2009 - May 2009

LafargeHolcim cement business (Lafarge Emirates cemen

United Arab Emirates

July 2009 - May 2009

Commercial Role Managing Sales and Marketing Function of 30 PAX across UAE

Responsibilities:

Strategic and operational Leadership of Sales and Marketing Function for both domestic and Exports markets.
Delivering Annual Operating Plan for Volumes Sales, Market Share, Value Share and Net Contribution Margins by product and segment.
Appoint Develop and Manage Distributors across different regions and markets who can deliver Market Plans Objectives and Financials.
Develop and Implement Pricing, Regional, product and Segments Strategy that meets Company Objectives and Road Map of the Strategic Long Term direction.
Led Lafarge in UAE to first time Market Leader position in 2010 and YTD 2011 with 15% market share and 25% value share.
Grow Lafarge Domestic direct Customers base by 45% in 2 years with strong focus on Key profitable customers and channels.
Develop and Launch Premium new Products that has contributes to 3% extra market share and 10% extra value share to our overall product portfolio performance.
Full rebranding campaign to Cement bags Product range to communicate Lafarge name counting on Quality and Image perception.
Launch the first Lafarge branded building materials showroom in Mussafah Abu Dhabi.
Job role:
Management

Head of Trade Marketing

May 2005 - June 2006

British American Tobacco is 2nd Global Tobacco

May 2005 - June 2006

with Well Known Products Range such as Dunhill, Kent and Rothmans.
Job role:
Marketing and PR

Sales Director

July 2000 - June 2006

British American Tobacco ( BAT )

July 2000 - June 2006

for GCC markets, Managing a Function of 675 PAX with 8 direct reports for Frito Lay Division of Snacks Food . (More than 200 products and skus )

Responsibilities:
•Deliver Sales Volumes and Revenue targets on monthly basis and as per AOP targets Plan of a Business of $250M Turnover per year with Operating margins of 40%.
•Grow Market Share from 52% to 58% within 12 month during recessions generating higher Revenue and Contribution Margin per sku
•Multiple Markets Sales and Distribution Strategy of Pricing, Margins, Trade Marketing, Distribution including Trucks Productivity and Customers segmentation Route to Market.
•Revenue Management and Trade Spend effectiveness responsibility thru review and develop new Trade Spend Strategy at Organised Trade and Self Services Channels .
•Deliver GCC Markets overall financial targets in terms of Gross Profit and NOPT as per Company guidelines.
•Deliver People Objectives in terms of Development and Training to ensure Talent pipeline filling within the Sales Function.
•Ensure Sales Function works across all the Channels (OT, DTS, Self Services, Distributors and Wholesalers) as per Company Guidelines and Channel Strategy.
•Provide all the best practise systems and Tools such as Hand Held system and Sales Forecast tool to better deliver healthy and profitable growth.
•Start up new Operations in different markets such as Oman, Qatar, and Bahrain by appointing qualified distributors.
Company industry:
FMCG
Job role:
Sales

National Sales Manager

July 2001 - May 2005

British American Tobacco

Cairo, Egypt

July 2001 - May 2005

Company industry:
Tobacco Products Manufacture
Job role:
Sales

Head

July 2000 - July 2001

TM &D

July 2000 - July 2001

GCC
Company industry:
Telecommunications
Job role:
Management

Manger

March 1996 - July 2000

March 1996 - July 2000

Job role:
Management

Manger

July 1995 - July 2000

PEPSICO Food International EGYPT

July 1995 - July 2000

Job role:
Management

August 1995 - February 1996

August 1995 - February 1996

District Field Assistant

August 1993 - July 1995

United Arab Emirates

August 1993 - July 1995

Job role:
Administration

September 1991 - July 1995

Procter & Gamble

Saudi Arabia

September 1991 - July 1995

Company industry:
FMCG

Education

The American University In Cairo

February 1991

February 1991

Bachelor's degree, Accounting And Economics

Egypt

The American University in Cairo

January 1990

January 1990

Bachelor's degree, Economics

Egypt

courses: AND PROFESIONAL DVELOPMENT

Skills

Sales and Distribution
Expert
Sales and Distribution
Expert
General Management
Expert
General Management
Expert
GCC
Expert
GCC
Expert
FMCG
Expert
FMCG
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
STRATEGIC
Expert
STRATEGIC
Expert
FINANCIAL
Expert
FINANCIAL
Expert
PRICING
Expert
PRICING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
DATA TRANSFORMATION SERVICE
Expert
DATA TRANSFORMATION SERVICE
Expert
FILE MANAGEMENT
Expert
FILE MANAGEMENT
Expert
FOCUS
Expert
FOCUS
Expert
Sales and Distribution
Expert
Sales and Distribution
Expert
General Management
Expert
General Management
Expert
GCC
Expert
GCC
Expert
FMCG
Expert
FMCG
Expert

Training and Certifications

Training
Senior leadership program
INSEAD
Jul 2015