Account Director
Wunderman
Total years of experience :9 years, 10 Months
• Led a team of 3 while managing more than 16 brands for Al Tayer Group and Wendy’s for Al Ghanim Group
• Developed the accounts with complete responsibility of developing brand identity, ATL, BTL, digital solutions & budgeting
• Ensured communication and collaboration among internal client teams and external agency partners.
• Planned, prepared and execute annual plans and communication campaigns with internal teams
• New business development (pitch, strategy, market analysis)
• Lended direction and motivation to a team of 4
• Managed relationships between Client, Agency and IMC Partner and Global teams
• Was the point of escalation for the client and the project team
• Developed the overall project engagement strategy and outlining requirements, deliverables, schedules and staffing.
• Managed revenue and explored new revenue generation opportunities
• Conceptualized & implemented integrated communication solutions for clients
• Seamlessly maintained relationships between the Client and Global teams
• Worked closely with the planning and creative teams for the conceptualization and implementation of several integrated communication solutions for various brands.
• Managed revenue generation and flow
• Compiled competitive communication and worked on category analysis
• Actively participated in new business development opportunities (pitch, strategy, market analysis)
• Managed regular brand work, interacted with clients, briefed and liasoned with creative teams, operations teams & conducted researches
•Managed campaigns on a junior level (process, execution, tracking competitive work, finances).