Gerald Reyes

- Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification.
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
- Set up and optimise company pages within each platform to increase the visibility of company’s social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborate with other departments to manage reputation, identify key players and coordinate actions.

Curate relevant content to reach the audience most likely to buy from

you.

 Write editorial content

 Monitor, listen and respond to users in a “Social” way while cultivating

leads and sales.

 Conduct online advocacy and open stream for cross-promotions.

 Develop and expand community and/or blogger outreach efforts.

 Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails,

ads, landing pages, Twitter profile, and blog).

 Design, create and manage promotions and Facebook ad campaigns.

 Become an advocate for the Company in Social Media spaces,

engaging in dialogues and answering questions where appropriate.

 Demonstrate ability to map out marketing strategy and then drive

that strategy proven by testing and metrics.

 Implement a proactive strategy for capturing customer online

reviews. Monitor online ratings and respond accordingly.

 Monitor trends in Social Media tools, applications, channels, design

and strategy.

 Identify threats and opportunities in user generated content

surrounding the business, report to appropriate management.

 Analyze campaigns and translate anecdotal or qualitative data into

recommendations and plans for revising the Social Media

campaigns.

 Monitor effective benchmarks for measuring the impact of Social

Media programs. Analyze, review, and report on effectiveness of

campaigns in an effort to maximize results.

• Curate relevant content to reach the audience most likely to buy from you.
• Write editorial content
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
• Design, create and manage promotions and Facebook ad campaigns.

• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

• Handling all marketing operations for Ola's Fashion (Distribution Company), The Bridal Showroom (Retail Store), Alberto Makali (Retail Store), TheDressRoom (Online Store).
• Giving e-mail supports, creating e-mail blasts for marketing, handling all media on websites, creating designs for banners, website designs, and social networking site posts and interaction with the viewers (Facebook, Twitter, Pinterest, Youtube).Handling online sales and inventory system for an Online Store.





• Handling all hosting accounts, backend and frontend access for websites.
• Handling local servers, configuring all needed software and systems which is needed by the company.
• Installing and monitoring Time Attendance Machines.Accounting software installation and maintenance for Quickbooks Pro 2012.
• Creating step by step procedures for the backend of the website for easy use and access.
• Installs, configures, and optimizes operating systems.
• Monitors the performance of systems, services and the network. Notes trends and initiates action when necessary.
• Determines software, equipment, and other tools necessary to implement the system, determines feature lists of programs, evaluates progress during project stages; and modifies work schedule and tools utilized to meet project requirements.
• Advises individuals and groups having diverse viewpoints and opinions on the most appropriate, effective, and efficient solutions.

Process calls to effectively meet customer needs within established productivity goals and turnaround times. Escalate issues to Management to ensure customer expectations are met when standard procedures are inadequate in meeting specific needs. Demonstrate sensitivity, empathy, responsiveness and creativity to ensure customer satisfaction. Network throughout the organization to engage supporting units in delivering solutions. Answering telephone and intercoms, taking messages, responding to queries, giving directions to call center, providing comprehensive secretarial and clerical support to center staff and management.

Responsible for software builds and releases. Responsible for the design and development of builds, scripts, installation procedures, and systems including source code control and issue tracking. Works closely with a quality assurance team to ensure final version is up to organizational standards. Requires a bachelor’s degree in a related area and 3-5 years of experience in the field. Familiar with a variety of the field’s concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals.