Aditya Basu

Customer Development Officer at Colgate Palmolive India Limited

• India - Alipur Duar
• My current job since July 2022

Role & Responsibility:
 Monitoring Primary & driving Secondary Sales & company
agenda for entire Coochbehar & Alipur District & Bhutan.
 Taking Care of Sales via Direct (Retail, Wholesale & Pharma
Wholesale only)
 Hand holding team of SSM & STL for Secondary Sales
 Stockiest management
 New Distributor appointment
 Implementing & maintaining process parameters as prescribed
by the company
 Claims management
 Competition activity tracking and benchmarking
 Distributor's ROI calculation
 Distributor appointment process
 Shaping Sales in territory assigned

Sales Execuitive at Mondelez India Foods Pvt Ltd

• India - Dibrugarh
• June 2021 to May 2022

Role & Responsibility:
 Monitoring Primary & driving Secondary Sales & company
agenda for entire Dibrugarh District.
 Taking Care of Sales via Direct & Rural Channel (Retail,
Wholesale, SS only)
 Hand holding team of PC & TSI for Secondary Sales
 RD, SST & Sub-RD management
 New Distributor, Sub RD Appointment
 Implementing & maintaining process parameters as prescribed
by the company
 Claims management
 Competition activity tracking and benchmarking
 Distributor's ROI calculation
 Distributor appointment process
 Shaping Sales in territory assigned
 Taking care of program outlets

Territory Sales Executive at Hindustan Unilever Ltd (Former GSK Consumer Health Care)

• India - Anand
• July 2019 to June 2021

Role & Responsibility:
 Taking care of Primary & Secondary sales for Direct Channel
Ankleshwar, Bharuch, Nadiad, Anand, Rural Channel for area
between Anand to Godhra.
 Moved to HUL as per merger between HUL & GSKCH
 Taking Care of Sales via Direct & Rural Channel (Retail,
Whole Sale, pharma Stockiest, SubD & RSD only)
 Hand holding team of DSRs, USRs & RSRs for Secondary
Sales
 Distributor, Sub D & RSD management
 New Distributor, Sub D & RSD Appointment
 Implementing & maintaining process parameters as
prescribed by the company
 Claims management
 Competition activity tracking and benchmarking
 Distributor's ROI calculation

Area Sales Manager at Baramati Agro Ltd

• India - Siliguri
• May 2019 to July 2019

Role & Responsibility:
 Taking Care of Primary Sales for North Bengal & Sikkim
Leading a team of Sales Officer & PSR for Secondary Sales of North
Bengal & Sikkim
 Planning for sales penetration for GT, MT & Horeca
 Distributor management
 Asset management
 Claims management
 Competition activity tracking and benchmarking
 Distributor's ROI calculation
 Distributor appointment process
 Shaping Sales in the region

Officer Marketing & Sales at Godrej Tyson Foods Ltd

• India - Kolkata
• July 2016 to April 2019

Role & Responsibility:
 Responsible for all the Marketing activities in the Eastern
Region (East & North East).
 Competitive Benchmarking.
 Monitoring sales of GT & MT.
 Supervising promoter team for the region.
 Taking care of Visibility in MT & GT.
 Handholding Sales Team in order to achieve sales target.
 Vendor Branding & Sampling.
 Taking stock of the present & forecasting the future market
growth.
 Taking care of proper POSM distribution & utilization.
 Coaching Sales Team about the visibility of product layout at
freezers on GT & MT.
 HO coordination regarding all regional marketing activities.
 Shaping sales in the region.
 Exploring new avenues for regional marketing.
 Helping the Regional Manager to design Trade Skims.
 Designing platform for new product Launch in region.
 Suggesting the Regional Manager with incentive skims
promoters & distributors based on the targets to be set.
 Handling consumer complains
 Taking Care of Primary & Secondary Sales for North Bengal &
Sikkim
 Distributor management
 Asset management
 Claims management
 Competition activity tracking and benchmarking
 Distributor's ROI calculation
 Distributor appointment process

Marketing Execuitive at Elogix Software Pvt Ltd

• March 2016 to June 2016

Marketing of MSDS software produced by Chemwatch Australia.
Taking care of the after sales services.
Acquisition of New clients.

Marketing Execuitive at Global Adsorbents Pvt Ltd

• India - Kolkata
• June 2015 to December 2015

I was responsible for building up the dealer distributor network across India for the water treatment chemicals they used to manufacture.

Sr. Relationship Manager at ICICI Securities Ltd

• India - Kolkata
• September 2014 to March 2015

Intern at Hindalco Industries Ltd

• India
• June 2013 to August 2013

Business Development Execuitive at Express Cargo Careers

• India - Kolkata
• February 2011 to June 2012

Taking care of the high value customers of the company.........