Aditya Prakash Prajapati

Digital & Platform Transformation
• Core PM for enterprise migration from Magento 2 to Salesforce ecosystem (SFCC, SFMC, SFSC).
o Led capability assessment, gap analysis, feature parity mapping, data migration logic, and phased rollout planning.
o Re-architected commerce, marketing automation, and service workflows for scalability, reliability, and future growth.

Revenue, Conversion & Funnel Economics
• Owned end-to-end online revenue funnel (discovery → PDP → checkout → payment → fulfilment → returns).
o Diagnosed conversion and payment leakages; improved checkout reliability via Juspay, PayU, Simpl, Snapmint, PineLabs.
o Optimized COD, Pay-Later, EMI, and trust flows to improve conversion economics and order completion.

Omnichannel & Customer Experience
• Designed store pickup, real-time inventory sync, unified checkout, and cross-channel order visibility.
o Reduced online-offline friction and improved customer experience across touchpoints.

CRM & Lifecycle Strategy
• Owned CRM architecture across lead capture, order lifecycle, service tickets, refunds/exchanges, and proactive communication.
o Integrated Netcore to enable event-driven personalization, lifecycle segmentation, and operational automation.

Martech, Performance & CVR Enablement
• Implemented Fireworks shoppable videos to strengthen product discovery and upper-funnel engagement.
• Owned Nitrogen N7 CDN integration to improve page load speed and site performance, directly impacting bounce rate and CVR.
• Evaluated Martech integrations using a business impact lens (CVR uplift, funnel leakage reduction, scalability), not feature adoption.

Demand Generation & Organic Growth Strategy (SEO)
• Owned end-to-end SEO strategy as a scalable organic growth and CAC-reduction lever.
o Led on-page, technical, and off-page strategy including site architecture, category structuring, internal linking, crawlability, indexing, schema, and page speed.
o Integrated SEO roadmap with platform migration (Magento → SFCC) to preserve and improve organic performance.
• Assessed SEO success using qualified traffic, conversion quality, and revenue contribution, not vanity rankings.

Data, Governance & Stakeholder Management
• Built KPI trees linking traffic, CVR, AOV, payment success, fulfilment TAT, and repeat rate to guide prioritization.
• Single-point owner for PRD/FRD, solution design, UAT, release governance, and post-launch optimization.
• Led Agile delivery (Jira), aligning engineering, CRM, marketing, vendors, and senior stakeholders.

Key Responsibilities:
• Creative Lead: (Click to see: Non-Confidential Portfolio):
Script/Content Writing, Voice-over PPTs (All types - professional) Product Manufacturing Videos
Brochures, Newsleters Corporate Video Directing & editing Strategic/advisory Emails to Customers Media Relations & Crisis Communication: Content Marketing: via Press releases, Exhibitions, Websites, App, SMM other channels. Exhibition Management: managed over 7 international exhibitions Interpack 2023, 2023, Blog/Press Releases/Newsleter: writing geting Media Management

SME Properties Auditing property images Owner Acquisition via tele-calling