Aditya Singh

Led analytics-led decision support for Fortune 500 omni-channel enterprises, delivering CXO-facing dashboards, reporting automation, executive
storyboards, and SteerCo decks that enabled visibility into revenue, profitability, and budget utilization, resulting in ~20% onshore fulfillment capacity
being repurposed / saved for a large Australian retailer
Translated ambiguous business problems into structured analytics roadmaps, creating BRDs, defining success metrics, and driving MVP / prototype
builds to validate solutions before enterprise-wide rollout
Drove commercial cost transformation initiatives, supporting data-backed supplier negotiations across ~900 global suppliers and ~38K SKUs,
mitigating ~$100M in COGS during periods of volatile commodity pricing
Built digital analytics solutions and a supplier communication portal, digitizing end-to-end pricing workflows and reducing vendor approval turnaround
time by ~66%, while improving supplier compliance and governance at scale
Owned APAC delivery and operations, managing 40+ analysts across multiple concurrent client engagements, applying agile working methodologies
and project management techniques to drive sprint execution, utilization planning, internal audits, learning plans, payroll coordination, and delivery
roadmaps
Supported account growth and commercial expansion, converting ~$500K worth of new projects and retaining $2.1M in annual revenue through
successful SOW renewals spanning 5 active projects, while fixing revenue leakages and reviewing solution narratives and RFP decks
Built and scaled analytics talent capability, mentoring 400+ analysts, interviewing 1, 000+ candidates, and establishing knowledge repositories that
reduced onboarding time by ~40%

Institutionalized programmatic retention strategy for 10+ leading consumer brands including Fabindia, Chai Point, Arvind Fashion, Baskin Robbins and
other pan-India businesses, shaping lifecycle and retention strategies across digital engagement channels
Defined and executed data-led CRM growth roadmaps through structured monthly, quarterly, and annual planning cycles, enabling portfolio brands to
scale revenues ~2× while increasing the contribution of repeat-led revenue to ~25%
Owned ₹5 Cr in retention marketing investments, driving disciplined experimentation and optimization that delivered x45 incremental ROI, while
introducing a hypothesis-driven decision framework across accounts
Built executive-grade retention intelligence frameworks (Strategic Revenue Suite), combining historical performance analysis, cohort behavior,
experimentation insights, and forward-looking recommendations to support C-suite reviews, prioritization, and execution governance
Institutionalized an analytics-first operating model within client teams, embedding advanced segmentation, personalized cohort strategies, systematic
A/B testing ( 100+ experiments ), and custom reporting automation in environments where such capabilities were previously absent
Expanded account scope by ~25%, translating analytics and CRM & Loyalty capability creation into commercial upsell, while also leading loyalty program
design (Baskin Robbins), real-time dashboards, fraud detection, and CRM data pipelines—improving customer data capture from ~60% to ~95% with
sustained data accuracy above 95%