Sales & Marketing Manager
Dubai Investment-Drive Dubai
Total years of experience :13 years, 4 Months
Key Responsibility:
-Manages team of 20 sales personnel .
-Reviews projected P/L statement and develops strategies for the purpose of attaining or exceeding revenue targets.
-Conducts Process Improvement meetings to address problems, issues and other concerns of the sales team that may hinder achievement of quotas.
-Keeps track of sales team’s performance metrics; evaluates data and initiates action to improve potential weakness in sales process.
-My Sales team generated AED 19 Million in 2017 and AED 22 Million in 2018, which resulted in Top Sales
-Presently, sales performance is tracking for record AED 20 Million for 2019.
-Acquired large government client to switch from a competitor’s contract.
-I am directly reporting to GM(Regulary) and CEO on quarterly basis.
Manage/lead assigned Team
- Identify/recommend the strategic project portfolio of the company
- Initiate and support business development, i.e. identify opportunities like entering new geographies
- Conduct performance deep dives and develop recommendations for improvements, exit/divestments
- Identify acquisition opportunities and manage due diligence and acquisition process
Act as the strategic thought partner for strategic and business development issues to General Managers in other business and support areas or subsidiaries. Ensure that relevant strategic options are identified and are discussed.
Key Result Areas:
Conducted meeting on a monthly basis to assess company performance against KPI’s with the sales executives
Successful provided results of the sales to the board on a quarterly and annual basis
Drove the sales by implementing sales strategies across the company, monitoring effectiveness & variety of new business initiatives
Utilized the ideas wherever appropriate by keeping a close eye on the sales activities of competitors
Showcased excellence in ensuring an effective sales training programme is conducted in the organisation
Successfully delivered appropriate solutions to the clients requiring customized product solutions
Key Achievements:
Successfully managed a AED 20 million revenue portfolio consisting 20 key clients for the product & New Business Development through Sales Team
Showcased excellence in developing & securing a packing contract with the Nestle which generated an annual revenue of AED 4 million
-Presenting sales results to the board on a quarterly and annual basis.
-Implementing sales strategies across the company and monitoring effectiveness.
-Keeping a close eye on the sales activities of competitors and utilizing ideas where appropriate..
-Implementing a variety of new business initiatives to drive sales.
-Ensuring the organisation has an effective sales training programme.
Key Result Areas:
Successfully recognised & administer 30 named accounts in UAE from various industries like Manufacturing, Retail & Distribution, Real Estate, Oil & Gas, Construction, and Private sector (HVAC Product)
Developed account penetration strategies to close the business by seeking new accounts and studying / analyzing the market trends
Took an active part as a team member in the sales teams inclusive of field sales, support and education sales and sales consulting
Understood product offerings, competitive issues and provided consultancy to major clients in the region
To close the deals and pursue sales successfully generated sales leads online or by phone utilizing inbound and/or outbound calls
Created new strategies for cross/up sell of products in the existing customer base
Handled promotion of solutions and lead generation by planning, coordinating and directing marketing campaigns
Played a vital role to develop new strategies in the existing customer base for cross/up sell of products
Key Result Areas:
Showcased excellence in recognising and handling all accounts in UAE from various industries like Manufacturing, Retail & Distribution, Real Estate, Oil & Gas, Construction, and Private sector (HVAC Product)
Successfully developed account penetration strategies to close the business by acquiring new accounts by studying/ analyzing the market trends
Ensured accuracy in account mapping & increased deal size by working with the pre-sales team and consulting teams
To close the deals and pursue sales successfully generated sales leads online or by phone utilizing inbound and/or outbound calls
Handled promotion of solutions and lead generation by planning, coordinating and directing marketing campaigns
Played a vital role to develop new strategies in the existing customer base for cross/up sell of products
Promotion of brand called "Befer"
Brand promotion in hospitals like Max, Apollo and Batra
Feed back from doctors about the product.
Formulation New Strategies for the product.
Accounting Actuarial science Business ethics Business economics Banking Communications Computers and Management Information Systems Decision analysis Economics Econometrics Electronic commerce Entrepreneurship Finance and financial markets Government Human resources Industrial psychology Insurance Labor relations Law Management Management science Marketing Mathematics Operations Management Organizational studies Politics and Public Policy Risk management / Financial risk management Strategic management Statistics
BBA+MBA program
High school