National Sales Head - Nissan
MOHAMED YOUSUF NAGHI MOTORS
مجموع سنوات الخبرة :21 years, 11 أشهر
• Plan & forecast for business plan in terms of Sales, market shares, orders & GP.
• Responsible on the car flow to ensure availability of the right stocks, grades & colors in the right time.
• Products planning responsibility for specifications, grade mix based on market analysis & customers demand.
• Develop and implement marketing activities, tactical campaigns & communications.
• Manage day to day sales operation with regional managers in all channels to ensure company’s plans & objectives are met.
• Propose & implement sales team incentive schemes & motivation programs.
• Monitor the customer’s receivables & collections.
• Streamlining the process & relation with finance department, Financial Services, logistics & supply chain.
• Manage the relationship with the principal in discussion of BP, orders, prices & special support.
• Sales team selection, evaluation & appraisal.
• Develop and implement a consistent and integrated marketing and sales strategies in order to meet established sales & market share targets.
• To plan and direct the operations, propose & implement sales & marketing tactical & communication.
• Responsible for achieving sales & GP targets of the brand in all channels (Retail, Fleet, Tenders, K.A & Leasing).
• Implement the sales strategies for business development and increase customer retention rate maximizing customer satisfaction levels.
• Propose required product specifications based on market & customer requirements & price positioning based on CEP.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues, analyze the potential area for improvements and recommend proper actions.
• Closely observe daily sales performance trend, sales operation process & procedures in order to overcome work barriers leading to performance enhancement and profitability.
• Propose & plan annual budgets for the sales channels.
to develops and manages annual Sales business plan and monitor process to monthly objectives for all GCC markets.
•Responsible to achieve the targets of Retails sales, whole sales, segments market shares & margins.
•Play a major role with OEM to set the right price & right specification for all products in the GCC.
•Grows the business through dealer expansions, new distribution and increased penetration.
•Develops and executes professional, creative sales and promotion strategies to maximize consumer sales, profitability and dealer satisfaction.
•Set & manage the support budgets for GCC markets.
•Creates and implements new ways to deliver a premium customer experience through the distribution channel.
•Monitors and reports competitive activity and recommend sales/promotional strategies.
•Initiates and develops a strong relationship with key accounts.
•Supervises functioning of direct reports, identifies training needs, reviews performance of subordinates on assigned targets
the regional sales and operations for KSA market, and supervise a team of 3.
•Oversee quality of operations and market strategy implementation.
•Support the creation of the business plan proposal for the fiscal year.
•Propose tactical campaigns and sales incentive programs to achieve sales targets and repurchase rates.
•Benchmark Nissan’s products vs competitors, through right product planning analysis, Products life cycle & Product value competitiveness.
•Prepare monthly sales forecast and order volume analysis to ensure healthy inventory and model mix availability.
•Support and monitor distributor channel sales and conduct periodic market analysis.
•Support fleet/tender schemes (e.g. special orders, discounts)
•Develop and implement strategies with distributor (e.g. KAM, SME)
• Fast-tracked through a number of sales roles, to include Fleet Sales Rep (2002-2003), Vehicle Sales Rep (2004-2005) and Sales Supervisor (04-05/2005)
• Promoted to National Sales General Manager in 2005, where oversaw the vehicles sales to 70 centers (volume of 12+k units/year).
• Delivered staff training and conducted team performance reviews.
• Prepared annual budgets to achieve volume, profits and annual sales targets
for regions and centers.
• Designed strategic marketing and business development activities to optimize sales volume, revenues and profit margins.
• Prepared monthly marketing campaigns and sales force incentives.
• Explored new sales channels to drive market penetration and share.
• Prepared order plans and assisted the sales team in closing deals.
• Held monthly sales meetings to ensure TTL/TBL profit goals met.