International Sales & Trade Marketing Manager - Export Manager - MENA & Africa
S.C Johnson & Son (SCJ)
Total years of experience :24 years, 3 Months
• S. C. Johnson & Son, Inc. is an International American multinational, privately held manufacturer of household, cleaning supplies and other consumer chemicals it’s headquarter is based in Racine, Wisconsin USA.
• S.C Johnson & Son has operations in most of the world countries and its Brands are sold in over 110 Countries. It has 4 Factories in The MENA & Africa Region (in Turkey & Egypt & Morocco and South Africa)
• S.C Johnson & Son is producing wide diverse range of the Household Products and the Consumer Chemicals categories (6 Categories) which are :-
1- Air Care Products Category - under the Brand Name of (Glade)
2- Home Cleaning Products Category - under the brand name of (Duck - Windex - Mr. Muscle - Pledge -Scrubbing Bubbles)
3- Pest Control Products Category - under the Brands names of (Raid & Baygon & OFF!)
4- 4- Home Storage Products Category - under the brand name of (Ziploc)
5- Shoes Care Products Category - under the brand name of :- (Kiwi)
6- Auto Care Products Category - under the Brands Names of (Kit & Grand Prix)
• Now I am in charge about following up the Co., Sales & Marketing Operations for
• To MENA Region (16 Countries Markets)
• And as well to the Black Africa Region (41 Countries Markets)
Accomplishments:
Increasing the No of the Countries markets which we are exporting my Co., Brands Products to them from 32 Countries in 2015 to be 57 Countries Markets by 2020 Year End + Direct a Proper Marketing Promotional Campaigns for launching 26 New Products SKUs in the assigned Export Markets :-
1- Which propelled The Annual Export Sales Revenue from $ 300 m. USD in (2015) to be $ 550 m. USD by 2020 Year-End.
• Wrote catalogs, course guides and training brochures that enhanced the Distributors Sales Reps’ understanding of complex product features and helped them sell more effectively.
• Performed ongoing customer/market research and demographic profiling for each Export Country
• Produced media kit that demonstrated key marketing analytics & demographics .
• Leveraged strengths in Cost-Effective Export Management to end each year by an average of 20 % under-budget (without compromising Stipulated Annual Business Growth Goals).
• From Scratch, Evaluate market potential in new, overseas markets and convert findings into an Export Business plan
• Prepare Quotations and build FOB & CFR & CIF Pricing Models for overseas Customers.
• To identify and appoint Distributors in the assigned markets
• Managing each assigned Distributors Operations for each Export Country Market
• Submitting proper Rolling Forecasting the expected future sales for each product category for a curtain future period (often 6 months)
• Setting up The Upcoming year Sales Target for each assigned Distributor on each Export Market :
• Sitting up the Company Brands positioning and setting up their Pricing Strategies
• Plan & implement long term loyalty programs for all the traders in each Export country market
• Approving the New Products Concepts
• Conceptualizing the new Promotions and the new Advertising Campaigns Concepts
• Improving the Merchandising Performance
• Draw & follow up the execution of a proper Marketing Promotional Campaigns by projecting :
1) ATL (Above The Line Marketing Promotional Activities)
2) BTL (Below The Line Marketing Promotional Activities)
• Evaluating the Customers Needs, the Buying Behavior and the Market Trends in each Export Country Market
Determining the dedicated annual expenses budget for Each Export country Market and Administer it
• Develop the company relationships with the Key Accounts in each export country market
• "EVYAP Egypt Co.", is a subsidiary of EVYAP Turkish International Co., which is producing & exporting wide range of (Soaps, Cosmetics, Beauty Care products, Personal care products, Industrial Detergents) brand names such as:-
1. Duru (Beauty Soaps & liquid Soaps & Shower Gils).
2. Savoy (Beauty Soaps & Liquid Soaps & Shower Gils & Shampoos and Conditioners).
3. Arko (Shaving Creams & Shaving Soaps & After Shave Creams & After Shave Gils & Skin Creams).
4. Duru Lady (Beauty Soaps & Shower Gils & Liquid Soaps).
5. Sanino (Tooth whitening & Tooth Paste).
6. Fax (Beauty Soaps & Automatic washing powder & Liquid Soaps).
7. Evy Baby (Diapers).
8. Evy Lady (Hygienic Pads).
• "EVYAP International Co, " headquarter and main factories are located in Turkey with two subsidiaries factories - one in Borg Al-Arab District nearby Alexandria - and the other one is in Azerbaijan.
Job Scope:-
• $200 m annual P&L (Export 70% and Local 30%).
- General Sales & Marketing Role with full responsibility of the P & L and the Annual Balance Sheet of 50 m USD achieved in the Personal Care Category and operating across Egypt and 23 Countries Markets.
Key Achievements:-
1. Succeeded in increasing the Annual Sales Revenue from $60 m in 2004 to be $ 200 by 2014 Year End.
2. Succeeded in increasing the Export Overseas Countries from 8 in 2004 to be 28 by 2014 year end.
3. Succeeded in increasing the Numeric Distribution figures in the Egyptian local Market from 52753 outlets in 2004 to be 103113 by 2014 year end.
• I have started with “EVYAP Egypt Co., ” as “A Key Accounts Sales Manager”
• In (08/03/2008) I have been promoted to be “ National Sales Manager”
• In (01/01/2012) I have been promoted to be “ National Sales and Export General Manager”
• Atlantis Egypt Ltd. Co., is a British Investment Company which is belong to Reckitt and Colman group - the famous British group which is known now by the name of Reckitt Benckiser group which is producing and distributing wide range of the International Household products brand names such as:-
\{Choloro & Novo (Liquid soap) & Braso & Colman Liquid blue & Sopo (Multi purpose cleaner) & Harpic (Toilets cleaner) and Detol\}
• The Co., is distributing its Brands products range to all the Egyptian market as well exporting considerable % from its production to many countries worldwide.
• I have started with “Reckitt Benckiser - Egypt” as a “Junior Brand Manager”.
• In (09/05/2002) I have been promoted to be a “Senior Brand Manager”
• In (14/04/2003) I have been promoted to be a “Trade Marketing Manager”.
Responsibilities:-
• * Working closely with key customers to provide category and Shoppers insights to drive the Sales and the Distribution Performance.
• * Tracking the company various brands Marketing Status & Distribution Status through the Retail Audit companies Periodical Reports to take the corrective actions.
• * Ensuring alignment across The Sales and The Marketing organization on the field of the Sales Needs and Marketing initiatives.
* * Putting in place, monitor and improve the linking process between the Marketing activities and The Sales Activities.
• * Development and delivery of the (NPD) Plans.
• * Co-ordination and communicate of product, Price and Pack Changes to the Traders.
• * Plan and implement long term loyalty programs for all the traders supported with all relevant Tracking Tools to ensure quality of program execution.
• * Draw, Follow up the execution of the stipulated Marketing Promotional campaigns such as:-
1 (ATL) Above the Line Marketing Promotional Activities)
2) (BTL) Below the Line Marketing Promotional Activities)
• * Responsible for Sales Force Animation Programs and Actions.
• * Interface with the Advertising Media to project the ATL required activities.
* * Leading efforts to leverage the Brands positioning and solidify the Co., superiority through the diverse available Traders categories outlets.
• * Improve Merchandising performance in different trade channels through setting Merchandising standards and developing innovative Merchandising tools that reflect on sales volume and portfolio visibility.
• * Implement the Trade Marketing Activities and the Business Development Agreements for my company Brands products with the various traders categories.
• * Manage the various Brands Profitability.
• Develop the company Relationships with the Key Accounts and run all the negotiations which are relating to conclude the coming year Annual Partnership Contracts with them + conducting the periodical Business Reviews.
I have got a Master Degree – Sales & Marketing Strategies & Brand Building Strategies – The American University - May 2015
I have got a Bachelor of Commerce – Business Administration Department – Ain Shams University – May 1999 – General Grade: - Good