Assistant Brand Manager
Portsaid Modern Trade Development - Importer & Distributor for Lindt & Sprüngli and Mondelēz Int'l
مجموع سنوات الخبرة :14 years, 11 أشهر
• Took part in launching several new brands in the Egyptian market such as Lindt & Sprüngli Swiss chocolates, Cote D’or Belgium chocolates & Daim Swedish chocolates.
• Develop necessary marketing plan/business plan and get necessary approvals from the brand owner.
• Take part in forecasting the annual targets and IMS and review forecast quarterly.
• Ensure successful implementation of the marketing strategies as per the criteria agreed by the brand owner.
• Ensure the right positioning, pricing and image for our range of products.
• Conduct necessary orientation sessions for sales teams and merchandisers to increase their product knowledge and brand awareness.
• Develop, implement and control the trade marketing budgets and KPI’s and evaluate effectiveness of activities.
• Daily follow up with the sales operations in the different channels and regions.
• Work closely with other departments (clearing - warehouses - delivery - financing ) to ensure a better and smooth operation.
• Conducts periodical market visits to ensure the availability, right positioning and visibility of our products.
• Ensure continues communication with our partners including monthly S&S, IMS and A&P budget reports and keeping them aliened with competitor’s activities & price changes if any.
• Conduct Bi-quarterly reports to review the P&L of the whole portfolio.
Responsible for all sales activities in assigned accounts or regions.
Present and sell company products and services to current and potential clients.
Follow up on new leads and referrals resulting from field activity.
Identify sales prospects and contact and follow up these and on new leads.
Establish and maintain current client and potential client relationships to cross and/or up sell.
Prepare paperwork to activate and maintain contract services.