Ahmad Melhem

Reaching the Sell In & Sell Out targets.
Managing and coaching the sales team.
Develop the distributers and customer and follow-up profit and loss scale for them.
Follow up the distributes and customer ageing.
Keeping up to date with customers & Competitors updates
Profit and loss calculation.
Reporting to National sales manager
Reporting and presenting all reports.
Follow up all business KPI’s
Coolers efficiency & Zero Customer Sales
New outlet penetration
Top profit SKU Penetration
Call completion rate & Strike rate

• Managing and motivating staff.
• Reaching the targets and goals.
• Dealing with key account customers.
• Setting sales targets for sales team.
• Ordering and managing stock.
• Budgeting for the promotions.
• Pre and post promotion evaluation.
• Developing staff (coaching & training).
• Forecasting future sales.
• Responding to customer demands.
• Reporting to retail sales department manager.

• Maintaining and increasing sales.
• Reaching the targets and goals.
• Establishing, maintaining and expanding the customer base.
• Servicing the needs of existing customers.
• Increasing business opportunities through various RTM.
• Setting sales targets for sales agents and sales team.
• Recruiting and training sales staff.
• Allocating areas to sales representative.
• Developing sales strategies and setting target.
• Monitoring sales team's performance and motivating them to reach target.
• Compiling and analyzing sales figures
• Possibly dealing with some major customer accounts.
• Collecting customer feedback and market research.
• Reporting to National Sales & Marketing Manager.
• Keeping up to date with products and competitors.

• Reaching the targets.
• Reaching to the perfect availability and visibility.
• Daily planned visits.
• Market and competitors insights.
• Key accounts knowledge.
• Numerical distribution.
• Credit management
• New customers.
• Customer Satisfaction.
• Control.
• Safety.

Main Duties: • After Sales Service: Send all customer complaints to the factory and follow up to make the necessary action. Contact with customers after sales for getting the feedback about any complaints, suggestions and their satisfaction. • Technical Support: Advise technicians how to fix the defected devices using VESTEL Technical Support WEB. Ensure that the technicians are using the appropriate spare part to fix the defect devices. • Spare Parts officer: Prepare spare parts order that will be used to fix the defected products and track stock status using VESTEL WEB. Sorting spare parts in store depending on quantity and quality. • VESTEL website Admin: Train all employees for using VESTEL WEB including: data entry, customer query, product status, send complaint to the factory, defected product change request, and creating new users in addition to grant him the fit privileges