Co-Founder/ Marketing & PR Director
Abaya Addict
Total years of experience :19 years, 11 Months
• Co-Founder to one of the premier and largest growing e-commerce Islamic/modest fashion brands worldwide, with brand dominance in the US and UK
• Website development as well as marketing promotions like PPC, SEO, etc.
• Creation of all PR plans for multiple regions where appropriate taking into account regional issues - Arabic / English media profile/mix, political issues, sensitivities
• Execution of yearly PR and marketing plans working with regional teams
• Deploy strong and efficient media relations strategies
• Quality control of all written material in line with client brief per individual campaign
• Coordination of local and international events i.e. fashion shows, meet and greets, trade shows, fundraisers etc.
• Overlook Social media campaigns on Facebook, Instagram, & Twitter
• As the first boat club to exist in the Middle East Worry Free Boat Club required a complete marketing and communications plan in order to educate and attract members to join the club.
• Creation of all marketing/ social media material.
• Increased membership by 50%.
• Business Development through partnerships with major companies throughout Dubai.
• Creation of all communication material both external and internal.
• Event participation and promotion.
• Writing all press releases and ensuring quality control of all written material.
• Engaging with media as well as shareholders in order to promote the concept.
• Developed website content and design.
• Creation of all PR plans for Libyan African Portfolio (LAP) GreenN, as well as for their subsidiaries in Uganda, Sierra Leone, and South Sudan with focus on new markets
• Creation of material for full re branding of company and explanation of strategy
• Working closely with Libyan holding company as well as Libyan politicians in order to explain goals and secure funding
• Deploy strong and efficient media relations strategies company wide
• Quality control and overlook a number of agencies throughout Africa
• Creation over quarterly newsletter
• Enhance Social Media presence
Oversee a number of international IT clients based in the UAE. I also work with a team of consultants on accounts in hospitality, fashion, and art. Some of the work I provide my clients are:
• Creation of all PR plans for multiple regions where appropriate taking into account regional issues - Arabic / English media profile/mix, political issues, sensitivities
• Execution of PR plans working with regional teams across with English & Arabic media
• Deploy strong and efficient media relations strategies - opening dialogue for an otherwise shy set of clients
• Quality control of all written material in line with client brief per individual campaign
• Responsible for: media output - press releases quote per property, delivery of campaigns to budget both externally and internally
• Ensuring high levels of client servicing and transparency
• Per campaign and month end reporting
• Media Training - Assisting company spokespeople on best practices when talking to media
• Developed a new Affiliations program causing a rise in memberships.
• Worked directly under Secretary General to establish new ways of reaching a larger audience.
•Assisted in coordinating and executing North America’s largest and most attended Islamic Convention.
- Worked with local and national media.
-Head of marketing for Chicago-land area
-Established new marketing techiniques and assisted in building of new website
-Licensed nationwide insurance salesman for property, casualty, health, and life
- Governmental research and coordinating data for press releases.
- Network with local officials; organize staff and official meetings including taking minutes during meetings.
- Plan events from start to end-- such as graduation commencement and PR release parties.
- Worked directly under the Dean Tarik Yousef.
• Collaborated with many NGO’s in the Chicago land area. Energy’s
• Increased memberships in the center.
• Trained new employees.
• Organized health seminars as well as Drug Awareness seminars.
• Established monthly outings and annual camping trips.
Staff/Counselor June 2004-March 2008
• Trained center Basketball team.
• Counseled troubled youth and provided them with guidance.
• Recognized by Illinois State Senator Jacqueline Y. Collins for community service work.
• Promoted promotional packets through internet as well as in person.
• Constructed Sales packages for the company’s salesmen.
• Established numerous networks.
Internship: Not For Sale Chicago IL February 2009-Present Intern/Chief of Mapping • Research and coordinating data. • Update website map on any new cases. • Maintaining contact with both police forces as well as local media. Awards: • Dean’s list 2007-2008 • Received General Assembly Scholarship, 2004-2005/ 2005-2006. GPA: 3.5
