Product Marketing Director
Nahdet Misr
Total years of experience :18 years, 6 Months
• Accelerate the pace of innovation and disruption within.
• Instrument the company's effectiveness in the digital economy through collaboration between silos, build internal bridges with executives, and help accelerate progress.
• Direct and manage market and customer research activities and review reports and statistical analysis of research results. Analyze market conditions, competition, price trends, and customer requirements to identify the target markets and apply the appropriate pricing policies for different brands to ensure the achievement of sales and target profits
• Develop and manage product go-to-market/discontinuation plans and delivers sales support tools including launch collaterals and communication materials.
• Direct and manage market and customer research activities and review reports and statistical analysis of research results. Analyze market conditions, competition, price trends, and customer requirements to identify the target markets and apply the appropriate pricing policies for different brands to ensure the achievement of sales and target profits
Set and approve the yearly objectives for the marketing functions heads and monitor the timely achievements of subordinates targets and act as second line support in critical cases
In collaboration with the sales Director, set the appropriate strategies and policies regarding pricing, promotion, product and distribution of products in local and export markets.
Develop the annual marketing plan for the overseen activities and present the department budget to the CEO for review and approval. Ensure adherence to the set budget while auditing unnecessary deviation from the set plan.
Direct and manage market and customer research activities and review reports and statistical analysis of research results. Analyze market conditions, competition, price trends and customer requirements to identify the target markets and apply the appropriate pricing policies for different brands to ensure the achievement of sales and target profits
Develop and manage product go-to-market/discontinuation plans and delivers sales support tools including launch collaterals and communication materials.
Accomplishments:
Redefining company Vision, Mission and Strategies
Profitability enhancement
New Range selection and pricing
• Participate in annual business planning process to formulate overall group yearly objectives and take role to strategize my own area and annual targets. Develop and set the company marketing strategy, submit it to the CEO for review and approval.
• Set and approve the yearly objectives for the marketing and R&D functions heads and monitor the timely achievements of subordinates targets and act as second line support in critical cases
• In collaboration with the sales Director, set the appropriate strategies and policies regarding pricing, promotion, product and distribution of products in local and export markets.
• Develop the annual marketing plan for the overseen activities and present the department budget to the CEO for review and approval. Ensure adherence to the set budget while auditing unnecessary deviation from the set plan.
• Direct and manage market and customer research activities and review reports and statistical analysis of research results. Analyze market conditions, competition, price trends and customer requirements to identify the target markets and apply the appropriate pricing policies for different brands to ensure the achievement of sales and target profits
• Review periodic reports highlighting different products performance and portfolio gaps. Recommend taking the necessary actions including product modifications discontinuation and new introductions. Work closely with R&D to deliver best-in-class products.
• Develop and manage product go-to-market/discontinuation plans and delivers sales support tools including launch collaterals and communication materials.
• Prepare and manage the marketing communications plans (seminars, conferences, exhibition, events, etc..) and assess the effectiveness of these programs
• Develop the corporate identity and maintain it by unifying the branding and positioning of the corporate image across all departments to ensure the internal and external projection of the corporate value proposition
• Initiate training and development needs for marketing and R&D teams resulting from performance assessment results and technical training needs serving their functions
• Conduct performance appraisal sessions in due time.
Accomplishments:
• Execute first retail Audit for Locks industry in Egypt.
• Duplicate Company bottom line profits in 3 years
• Ahram brand re-launch in Local & Export markets
• Set R&D company strategic project
• Use sales forecasting to ensure the sales and profitability for home appliances categories (Ref, WM & SDA’s).
• Prepare pricing strategies for each home appliance product category.
• Formulate marketing strategies &plans to promote products& sales.
• Plan and coach product training programs.
• Responsible for the categories art work (catalogs, flyers, packaging, warranty certificates, etc.).
• Initiate market research studies and analyze their findings.
• Oversee & manage home appliances model allocation for each distributor.
• Plan and direct staffing to develop and control sales and service programs for new partners.
Accomplishments:
• Successful model allocation strategy for different distributors to stop/prevent price dumping.
• Successful partnership relation for local manufacturing of washing machines.
• Successful re-acquisition for lost market share points.
• Successful launch for new line of refrigerators.
• Successful training for sales force all over Egypt.
• Acting as Home Appliances Head of department (responsible for marketing & sales)
• Use sales forecasting to ensure the sales and profitability of different categories.
• Evaluate the financial aspects of product development projects (new products or facelift).
• Work with sales team to monitor customer preferences to determine focus of sales efforts.
• Coordinate marketing activities to promote products.
• Coordinate or participate in promotional activities or trade shows.
• Initiate market research studies and analyze their findings.
Accomplishments:
• Migration from Ideal Zanussi brand to Zanussi brand
• Successful acquisition for lost market share in Ideal Zanussi.
• Launch for new front loaders portfolio (Market Share # 1)
• Successful due diligence project between Olympic Group & Electrolux.
• Work with the category manager to deliver the forecast of sales and profitability for different categories.
• Coordinate marketing activities with brand & communication department.
• Train sales team.
• Analyze market research studies
• Responsible to review & confirm the Category art work (packaging, catalogues, panels, Etc.)
Accomplishments:
• Managing Non- front loaders Category
• Successful launch for new top loader category (currently second player in the market).
• Managing Water Heaters Category
• Successful acquisition for lost market share
• Prepare new projects bases of design, capital expenses& time plan.
• Work with the process team to create process and instrument diagram (P&ID).
• Manage project execution to ensure adherence to scope, time plan & standards (SOP, GMP & QEHS).
• Machines selection and validation across the projects.
• Support the Marketing team to prepare the projects feasibility studies related to new Ideas/new Projects.
Accomplishments:
• New Chocolate manufacturing tower (Capex: 8M $)
• New Powders distribution System ( Atex Compliance)
• New Bagging machine with product distribution for packaging
• New Biscuit production line
• Participate in bases of design for 18 MEGP
- First award from the Egyptian army allowed by the Minister of Defense.
- Maintenance and fixation of hydraulic and electric circuits for armor soldier's tanker.
- Auditing and reviewing for the ISO documentation cycle throughout the workshop fixation cycle.
- Commanding and controlling military group beside full responsibly for unit safety and accommodation.
- Motivate attitudes and actions
- Instructor for LabView course.
- Supervisor for Mechatronics student projects.
- Ttimetable and the course hours editor in assistance with the dean of Ain Shams university faculty of engineering and professors from Cairo University faculty of engineering.
- Mechanical design engineer for a company working in the medical equipments.
- Full design and construction for coding and pilling system.
- Developing invoicing system using MS access.
Master of Business Administration in finance & strategic management
2002 – ITI & A.O.I. Automatic Door: Building Automation Technique by manufacturing an automatic door working with Schneider Zelio mini PLC and Microcontroller Motorola family MC68
2001 – Faculty of Engineering Cairo University Graduation Project: Failure Diagnostics by neural network using virtual spectrum analyzer: applying artificial intelligence
High School