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Ahmed El Labban, Head of Marketing & Sales

Ahmed El Labban

Head of Marketing & Sales·Okaz Financial Investments

Egypt

Doctorate, Investment

Work experience

Total years of experience: 19 years, 5 months

Head of Marketing & Sales

December 2014 - Present

Okaz Financial Investments

Cairo, Egypt

December 2014 - Present

Marketing:
-Create the company’s brand.
-Positioning the brand in the market and alternative channels.
-Responsible of all above the line, below the line and the public relation (Campaigns,
Events, Social media.....etc.).
-Build strong digital strategy to increase awareness of online trading services.
-Enhance and monitor the existing alternative channels such as the website to match the
company’s branding and meet the company’s need.
Strategic Management:
-Build the strategic plan using 4Ps model and SWOC analysis.
-Develop Org chart in order to serve the company’s objectives.
-Create job description, KPIs, appraisals.
-Build compensation plans which include incentives and commissions.
Sales:
-Build sales strategy in order to meet the targets and company’s objectives.
-Equip the traders by the needed training and skills in order to enhance their selling
approach.
-Build new to company customers acquiring plan.
-To implement a synergy environment within the company’s stakeholders in order to
enhance cross selling activities.
MIS:
-Creating and segregating the annual budget among the team.
-Creating daily, Monthly, Simi annually, Annual reports to monitor the sales and
marketing performance.
-Monitor and report the portfolios on individual level and portfolios level.
-Create P/L report to indicate the bottom line results.

Company industry:
Management Consulting
Job role:
Management

Senior wealth manager

January 2013 - October 2013

Commercial International Bank

Cairo, Egypt

January 2013 - October 2013

• High net worth & Very High Net Worth -profile management position accountable for solic iting business accounts and developing strategic alliances with clientele.
• Counsel high net-worth individuals and corporate clients with regard to investment opportunities, risk analysis, and monetary returns.
• Assist the top management in defining targets and assessing team performance.
• Train and develop assistant wealth managers & dedicated Wealth service officers.
• Develop tactics to increase assets and profitability.
• Seek and continuously develop knowledge and information about competitor activity, pricing and tactics and share this with division.
• Cross-sell banking services and products to clientele

Company industry:
Banking
Job role:
Sales

Wealth Manager

June 2010 - January 2013

Commercial International Bank

Cairo, Egypt

June 2010 - January 2013

•Increase the total relationship balance of existing customer base of whom the bank defines as ' W ealth' clients & those that have a potential to develop into wealth clients by identifying the hidden needs and aspirations of clients and m eeting them through offering a financial plan specifically designed to meet the needs of each client.
•Proactively target & acquire new clients by selling a high quality & mutually beneficial service.
•Generate leads, sales & refers business to m eet m onthly sales target.
•Cross selling & up-sell CIB's retail products & services.
•Project an im age of trust & ensure a zero-error execution of transactional processing.
•Ensure the efficient exchange and transfer of tacit and explicit knowledge with other wealth managers.
•Respond positively and diligently to colleagues' requests within the normal frame of work and contribute to bank strategy and policy-making as required.
•Maintain regular, consistent and professional attendance, punctuality, personal appearance, and adherence to relevant health, & safety procedures.
•Pursue personal development of skills and knowledge necessary for the effective performance of the role.
•Ensure awareness and adherence to the bank's code of conduct, internal related policies and procedures, CBE regulations, banking law, AML law and secrecy law.
•Perform any additional related task as assigned.

Company industry:
Banking
Job role:
Sales

Sales and service officer

April 2007 - June 2010

Commercial International Bank

Cairo, Egypt

April 2007 - June 2010

 Handling customers' requests in the branch.
 Adopting creative techniques to optimize KYC and sales target requirements.
 Achieve sales targets for on all bank products in Assets and Liabilities.
 Increase product penetration among this client category.
 Answer customer’s queries, and promote CIB products.
 Process and execute all customer related transactions.
 Follow up the execution of customer requests.
 Receive and solve customers' complains.
 Maintain CIB standards of excellence in customer relationship management

Company industry:
Banking
Job role:
Customer Service and Call Center

Marketing Analyst

December 2006 - April 2007

Amico tech

Cairo, Egypt

December 2006 - April 2007

Increasing the company’s profitability by increasing customer base using the telecommunication skills.
 Direct the customers to the best way to market his products online by highlighting various methods to promote customer products online through the yellow pages search engine.
 Achieving all the company desired Targets

Company industry:
Telecommunications
Job role:
Sales

Handling ground officer

December 2005 - December 2006

Spring Aviation

Sharm el Sheikh, Egypt

December 2005 - December 2006

Handling the flights from landing until taking off. This includes flight documentation, passenger placing on the plain keeping in mind that everyone is enjoying an excellent service throughout the process

Company industry:
Ground Fleet, Aviation, & Marine Refuelling
Job role:
Other

Education

The Arab Academy for Science and Technology in Cairo

November 2013

November 2013

Doctorate, Investment

Egypt

GPA (point): 3.7 out of 4

GPA (point): 3.7 out of 4

Faculty of commerce and business administration

July 2005

July 2005

Bachelor's degree, Economics

Egypt

GPA (percentage): 70%

GPA (percentage): 70%

Skills

Team Leadership
Expert
Team Leadership
Expert
Planning
Expert
Planning
Expert
Marketing
Expert
Marketing
Expert
Financial Advisory
Expert
Financial Advisory
Expert
Sales
Expert
Sales
Expert
Sales
Expert
Sales
Expert
Leadership
Intermediate
Leadership
Intermediate
Negotiation
Expert
Negotiation
Expert
Team Leadership
Expert
Team Leadership
Expert
Planning
Expert
Planning
Expert
Marketing
Expert
Marketing
Expert
Financial Advisory
Expert
Financial Advisory
Expert

Languages

Arabic
Expert
English
Expert

Hobbies

  • Reading