Senior Marketing & Communications Specialist
Wataneya Society
Total years of experience :12 years, 11 Months
• Assist in setting department’s annual plans and objectives
• Assist in developing department’s budget and managing campaigns’ budget
• Planning and executing fundraising and awareness campaigns
• Communication with potential partners and outlets for fundraising, awareness campaigns or events
• Developing new channels for donation for the organization
• Planning, organizing & managing organization’s events (offline and online) in collaboration with other departments
• Create social media platform plans based on marketing strategy
• Develop, implement, and manage multiple social media platforms
• Monitoring and evaluating campaign outcomes
• Monitoring and overlooking organization’s digital channels
• Optimizing the website as an advocacy and awareness platform and driving its traffic
• Undertake research and analyze data related to the target audiences and analyze their characteristics, behaviour, and media habits to come up with ideas that suits their needs
• Overlooking & update all Wataneya’s database and ensure the right usage of it
• Supervising and monitoring coordinator/specialist when executing campaigns/ projects/events
• Quality assurance of all marketing materials and branding related issues to ensure that the brand is communicated the right way
• Responsible for the communication with PR, Branding and other outlet agencies & freelancers
• Manages the communications between internal focal points and external partners during events, campaigns and other communication activities
• Prepares internal monthly/quarterly analytical reports in collaboration with MC team
• Supports in graphic design and video editing when needed
• Plan and execute an annual marketing strategy for the organisation and for new and existing products or offers
• Oversee the implementation of the marketing strategy
• Develop a brand strategy
• Set and administer an annual marketing budget
• Create and manage a calendar of events such as Trivia Nights, Main Sports Occasions & Live Entertainment Shows
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
• Provide tools and materials to enable the sales team to function effectively
• Manage and refine the organisation’s social media presence
• Manage and measure marketing campaign costs
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Utilise data for marketing campaigns, interrogating the organisation’s databases and external data
• Identify new business opportunities
• Negotiate with media agencies and secure agreements on the production of promotional materials
• Lead effective and efficient cross-functional interaction within the agency to deliver client success
• Liaising with the finance department on all clients due payments and outstanding balance
• Prioritize and manage clients’ expectations
• Planning and oversight of Digital Campaigns, including Display, Video, Social Reports etc.
• Lead effective and efficient cross-functional interaction within the agency to deliver on client requirements
• Ensure the strategic and creative excellence of team outputs in response to client briefs.
• Maximise team output and efficiencies through coordinating team workflow, with responsibility for all team work in progress.
• Effectively delegate to team members and manage team workload.
• Mentor team members and develop their skill set in accordance with their individual goals and objectives and career path.
• Play a key role in the recruitment of new team members as and when required
• Be actively involved in new business efforts from qualifying opportunities to leading pitch teams
• Developing the business review to present to the top management
• Clients Portfolio: Buffalo Burger, Kansas Fried Chicken, Prego, Buffalo Wings & Rings, Soori & Blendy
• Handling a wide portfolio of clients in both Egypt and UAE and their social media presence
• Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generating, editing, publishing and sharing monthly content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Setting up and optimizing client’s pages within each platform to increase the visibility of client’s social content
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborating with other departments (Production, Post Production, PR, etc.) to manage and maintain reputation, identify key players and coordinate actions
• Develop and expand community and/or influencer outreach efforts
• Design, create and manage promotions and Social ad campaigns
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management
• Monitor trends in social media tools, applications, channels, design and strategy
• Liaising with clients in terms of content calendars, ideas for content and promotions that need to be communicated
• Clients Portfolio: Coca Cola, Uber, Ahram Beverages, Swap and Swipe (Dubai), The Nile Ritz Carlton, Mega Ice Cream, Cirona (Dubai), Orascom Development, Glovo and Jaguar
Direct the development and execution of marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication, regulatory communications and corporate events
Establish, own and drive a strategic internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of an even stronger connection to the company and leads to a return on investment
Ensure new communication campaigns and programs are aimed at reaching sales targets
Manage brand delivery and consistency across all markets for all product lines
Build and manage both corporate and categories communications budget
Actively lead, build and manage the Corporate Communications team including graphics designers, corporate communications specialists, media specialists and copy writers to produce high quality publications and materials on time and within budget
Determine projects which should be completed internally and externally
Manage relationships with outside vendors as necessary
Drive continual process improvements and implement best practices to manage projects efficiently
Collaborate closely with managers of Categories, Business Development and Sales
Develop the commercial strategy/marketing plan for both CMB and its 11 subsidiaries market with the help of the Marketing Director
Assess market and product portfolio needs and opportunities through the understanding of customer needs, competitive dynamics and regulatory dynamics. Communicate insight to sales, technical service and research to impact and contribute to strategy development with the help of the Marketing Director
Work with sales to implement a route-to- market plan for each existing and new product and product family with the help of the Marketing Director
Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
Managing, reviewing progress and delivering the client’s advertising and marketing projects
Conducting meetings with the clients as well as informing them about the current work status of their projects
Maintaining and nurturing business relationships with existing clients
Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained
Pitching fresh and innovative ideas to clients
Completing projects to a specific schedule and within an agreed budget
Push clients, the team and the agency in the most productive direction
Clients Portfolio: Al Ahram Beverages, GB Auto, IBUG, United Insurance Company
A representative for both Egyptian and Qatari Umbrella's offices
An essential member of the business expansion and development team in Doha's office in Qatar
Responsible for all European, Asian and American clients with the help of the Commercial Director
Dealing with sales and project management online software like Pipedrive and Basecamp
Actively participate in client presentations; both in discovery meetings, as well as the presentation of finished creative strategies and executions
Deliver the agreed actions and taking ownership for the client revenue targets agreed for each client. To create and implement plans to actively raise the visibility of Umbrella Communications in the client’s businesses
Plan and track projects to maximize project profitability.
Liaise daily (remotely and face to face) with the clients to receive briefs, present creative work (when appropriate), update them on project process and protect the creative team from unnecessary intrusions
Liaise with Umbrella Communications on account status, highlighting and putting in place plans to activate opportunities for new business within the existing accounts
Maintain all internal paperwork for the account (cost estimates, project plans etc) and ensure invoicing (and payments) are up to date in conjunction with our Finance Manager
Attend strategy and discovery meeting for new business
Brief the correspondent departments and supervise all ongoing projects’ logistics within the different functions of the organization to ensure a timely and efficient work flow
Assist in identifying the key areas of development within the company’s different functions; in addition to areas for potential business growth
Assist in pitching for new business opportunities, either retainer or project based
Assist in handling, briefing and coordinating with internal departments and external suppliers
Clients Portfolio: Single Grain Agency (USA), Radio Netherlands Worldwide (Netherlands), Press TV (Iran), Target Group for MEP (Qatar), Ajman-Municipality & Planning Dept. (UAE)
Work closely with the rest of the Agency team members in pitching for new business opportunities, either retainer or project based, work as part of the team to develop the campaign/project concept and follow up on execution
Effectively represent the Agency's services to the clients and educate them as to its applicability to their business (advertising, PR, media, creative, etc...)
Build strong working relationships with clients based on the Agency as a strategic resource and business partner
Act as the focal point of contact between the Agency, all clients and team members
Handle and process all internal operations with the different support functions to submit the final deliverables in accordance to the client brief
Develop and provide all the necessary briefing for the different Agency functions and follow up on execution
Manage all the clients’ portfolios based on the pre-agreed scope with the Agency and ensure all their needs are met
Supervise all the financials related to a certain client/project with both the finance department and third party suppliers while ensuring cost-effectiveness
Develop all the strategic, execution plans and the reporting for all clients under the supervision of the CEO
Assist in identifying the key success indicators and post projects evaluation reports under the supervision of the CEO
Assist in identifying the key areas of development within the company’s different functions; in addition to areas for potential business growth
Develop a monthly report in regards to the latest trends and key success stories to help as a guide and learning opportunities for the rest of the team
Work closely with the CEO to set the new social media department as part of the services offered within the company’s portfolio of services
Assist the CEO in starting up new departments within the company
Coordinate between Account Management Department, Art Department and Production Department
Meet the deadlines of every creative, art and production briefs
Assist in pitching for new business opportunities
Ongoing meetings with the agency's clients
Brainstorm with the creative team to come up with creative concepts
Assuring that the creative concept meets the client’s PR/Marketing objectives
Handling several accounts and projects
Assuring that the quality of the artwork meets the expectations of the client
Assuring of the delivery of the branding items of any event
Supervision of the setup of every event
Involved as an essential team member in the event management team
Giving advertising training sessions for the agency
Formatting art and production briefs to be more informative and efficient
Interviewing the applicants for the Art Department vacancies
Clients portfolio: Pepsico, Vodafone, UNDP, GB Auto, Suez Steel Company, P&G, Adidas, UNICEF, Hisense (Smart phones), Arabia Group for Development and Urban Progress (Galleria Moon Valley)
Ongoing meetings with clients to follow up on briefs and marketing strategies to be able to present an efficient advertising campaign
Providing the client with reports in regards to how their respective brands are doing in comparison to competition in the market;
Monitoring Competition, while informing our clients of the change in activities in the market
Regular meetings with suppliers in the market to get the best deals-packages for our respective clients.
Considered as an essential team member in brainstorming sessions
Providing the agency with a weekly, monthly and annual reports regarding the progress of the ongoing projects
Clients portfolio: Americana Group, Fayrouz, BNP Paribas, CIB, Sodic, Amer Group, Sipes and Red Bull