Sr. Commercial Director
Fawry
Total years of experience :23 years, 8 Months
•Fawry FMCG is a new model working on organizing and digitizing the FMCG industry, as well as
democratizing the FMCG product offering in the market.
Accomplishments of 2022 include:
• Increasing the volume of Cashless / Cash Collections for FMCG companies by 62%.
• Doubling the number of business partnership accounts in the FMCG industry.
• Establishing and launching the ordering app "Mandoobi".
• Establishing a new revolving digital lending model that suits the FMCG industry
Raseedy Wallet is the first independent wallet developed in Egypt.
Achievements include:
• Development of the business strategy for Raseedy as the first independent interoperable wallet in
Egypt and securing the approvals necessary for operation from the Central Bank of Egypt.
• Activation of 70K wallets with disbursement of 190 Million EGP
Responsibilities include:
• Managing product management functions including creating value propositions, managing customer
segments, monitoring financials, developing promos, and developing customer experiences.
• Managing the project management team.
• Managing business operations including service configuration, building merchants networks, building
sales team hierarchy, running end-of-day day processes, processing financial transactions, and solving
business or financial complaints.
• Managing technology operations team responsible for creating and operating the technology
infrastructure and building high availability in main site, and D.R. site.
• Managing the network and security team responsible for building and configuring network hardware,
and managing PCI compliance.
• Managing technology development team responsible for new service and biller integration on the
Egyptian national wallet system.
• Managing the customer care team.
• Managing the business processes and reconciliation team responsible for controlling business
functions, auditing output quality, and reconciling with billers.
Achievements during 3 years include:
• Creation of proper value propositions that suit different segments.
• Development of effective communication plans for different segments targeted.
• Setting pricing strategies for different segments aligned with business financial goals.
• Building an offline merchants’ network of 70k merchants, and a digital merchants’ network of 12k
merchants fully acquired and managed digitally.
• Building a strong operating system with the capacity of 1 billion transactions.
• Integrating more than 350 billers / services.
• Designing a KPI-based support model for merchants and customers complaints
• Managing the call center function including a complaints team and a technical support teams.
• Managing and delivering more than 40 concurrent projects.
• Managing an innovations pipeline to deliver superior customer experience.
Duties:
• Develop business plans and sales strategy for our top government customers ensure attainment of
Vodafone enterprise unite sales goals, profitability & revenue growth
• Understand government accounts environment, trends, dynamics, prioritize most beneficial targets
• Development sales capabilities to be responsible for handling 50% of total government segments
accounts with 80 million / year average revenue
• Formulate market for government segment accounts strategies in conjunction with business
marketing segments area in addition work closely with marketing team on new tailored offers and tariff
enhancements
• Planning, forecasting KPIs per sub segment (e.g. sales volume, channel account management activity
related indicators)
• Manage complex solutions sales involve multi-discipline sales including voice, data, connectivity, call
centre, mobile application and H/W and consultancy to government sector
• Analyze sales result in order to identify critical issues and to improve effectiveness of corporate
accounts
• Execute strategic sales, market propositions, and product launch initiatives for government accounts
• Manage, enhance, drive positive, productive relationships with top revenue customer
• Provide analysis, insight and direction on sales priorities
• Understand customer needs to identify suitable areas where new products/propositions will add
business advantages
• Manage account sales forecasting on monthly basis and through sales reporting on weekly basis
• Ensure key account sales forecast and operational budgets are achieved
• Manage priorities, think strategically, and provide input to marketing team
• Evaluates performance, risks in nominated accounts and revises plans where appropriate
Achievement:
• Double base for two year consequently
• Increase revenue 54% year over year
• Build best customer experience in segment
• Build Vodafone way of selling complex sales
Duties:
• Fixed Data and Mobile Solutions Sales in Pharmaceutical, Media, Educational, Retail & Gov.
segments
• Managed continuous double-digit year over year business growth in both sales and revenue
• Managing high value customers to maintain margins and revenue
• Creating new revenue streams through Presales team initiatives by capitalizing on state of art
technology
• Managing current base in terms of new sales, upgrades. Downgrades and terminations
• Maximize base vertically (upselling) and horizontally (acquisitions)
• Managing renewals and backlogs trends to maximize BU revenue and avoid revenue loss
• Managing projects implementations through Project Management team and by alignment with
technology management
• Minimize terminations and manage customers retention
• Managing projects delivery and acceptance
• Managing Sales, pipeline, and Revenue segment quota
• Manage renewals, Approve disconnections,
• Handle customers' acceptances with PM and Support collections.
• Maintaining Customer Profile with all customer information and updates
• Studying competition's updates and new solutions
• Handling competitions violations based on NTRA regulations via proper
escalations
• Monitoring competition's illegal actions and report to management
• Updating internal implementation SLA based on market's updated
standards
• Customer delight and leading in business NPS
• Reporting results
Achievements:
• Increase revenue by 37% year over year
• Accelerate 71% from pending customer acceptances in 6 months
• Building key account management team
Deliver exceptional level of service to each customer by listening to concerns, answering questions.
Exceeded goals through effective task prioritization great work ethics.
Increased customers' satisfaction by resolving communications issues.
Duties:
• Build business mobile internet tariffs for different business segments
• Manage smartphone tablets portfolio
• Manage email solutions
• Maintain business SMS applications revenues stream
Achievements:
• Smartphones strategy allow Vodafone to increase its revenue by 17%
• Business segmented mobile tariffs increasing mobile internet base by 11%
Offered friendly and efficient service to all customers, handled challenging situations with ease.
Served customers in friendly, efficient manner following outlined steps of service.
Duties:
• Manage revenues, gross add, churn, and prices of Mobile Broadband services
• Manage Mobile Broadband device portfolio
• Build strong and competitive data tariffs in Egyptian market
• Manage Mobile Broadband propositions and promos
Achievements:
• Made Vodafone market leader in data service
• Build strongest prepaid & control mobile broadband in Egyptian market with excellent customer
experience
• Made Vodafone fastest data network in Egypt with 28.8 Mb/s
(introduced in Cairo ICT 2010)
• Vodafone sales numbers become 20 times higher
• Build strong direct and indirect sales channels
• Offer number of data tariffs for different segments
Developed and maintained long-term relationships with clients, fostering strong service bonds and
encouraging return patronage.
Performed detailed research of customer business structures to accurately tailor suitable Business
Solutions to unique needs of each.
Duties:
• Offer sufficient M2M tariffs
• Deliver strong solutions for different segments banking, healthcare, interior traffic units, ministry of environment, fleet managements
solution, etc...
• Introduce innovative healthcare mobile application -mPro- in Egypt with
J&J
• Introduce mobile healthcare solution proposition
• Introduce video conference proposition
Achievements:
• Vodafone leading mobile point of sale connectivity market in Egypt
• MPro project with J&J as first mobile healthcare solution in Egypt
• Introducing converged Fixed + 3G backup solution proposition for first time in Egypt and keep leading
this market
Led projects and analyzed data to identify opportunities for improvement. Completed all paperwork,
recognizing any discrepancies and addressing them in timely fashion. Used critical thinking to break
down problems, evaluate solutions and make decisions.
Duties:
• Work with marketing team to build three years strategic enablers
• Deliver well designed architectures for future services
• Find core network capabilities required to deliver needed marketing plans on time
• Build Request For Proposal document and make vendor selection
Achievements:
• Prepare very strong prepaid charging system with 32 customizations let marketing team makes
innovative products
• Build innovative services platforms to be ready when needed like Ring Back Tone (RPT), E-Top up,
and MMS services it was mentioned in Vodafone Egypt financial statement as Vodafone creates killers’
applications its competitors cannot match
Duties:
• Design strong prepaid proposition in Egyptian market -Super Dardasha- with innovative customer
experience
• Migrate prepaid system to new platform
• Design innovative new mixed charging concept -prepaid / postpaid-suits Egyptian market -Bill
ManagerAchievements:
• With Super Dardasha platform Vodafone Egypt become market leader in Egyptian market for
consequent three years shaping market acquisitions 50% to Vodafone and rest two operators sharing
other 50% strongly applying 1+2 strategy
• New strong prepaid platform catering all marketing new innovative products allow Vodafone Egypt to
develop tens of prepaid products before competitors
• Bill Manager voice tariff acquired new type of monthly committed prepaid customers adding high value
prepaid customers to Vodafone Egypt base made significant revenue increase by 13%
• Migrate prepaid system to new platform smoothly without any market disturbance
Created plans communicating deadlines to ensure projects were completed on time.Delivered
exceptional level of service to each customer by listening to concerns and answering questions.
Proved successful working within tight deadlines.
Participated in continuous improvement by generating suggestions, engaging in problem-solving
activities to support teamwork.
Identified issues, analyzed information and provided solutions to problems.
Duties:
• Build on shelf innovative services
• Develop in-house Vodafone services
• Develop voice telecom services
Achievements:
• Vodafone Call Tone services
• Vodafone Balance transfer services
• Vodafone e-Top Up services
• MMS campaign application
• Prepaid charging system gateway to be used with many 3rd party
services
• Vodafone Dawry service 1010
• Location based services pilot platform
The Executive Master of Business Administration (EMBA) is a year and a half leading-edge professional program that focuses on experiential learning methodology, project-based courses, and students’ active participation. Develop a Solid understanding of the Key Aspects of Business Analytics. Analyze data using advanced data mining methods and quantitative methods to make strategic decisions that are evidence-based. Obtain advanced Management and Business Knowledge. Make Decisions in a volatile global market through experiential learning in the fields of strategy, Business Analytics, finance, operations, ethics, and marketing. Acquire Entrepreneurial and Managerial Skills. Develop Business models using innovative and Entrepreneurial approaches to create sustainable growth and value for companies and organizations. Develop Interpersonal Qualities. Acquire Interpersonal Skills to lead teams, tackle problems, and work effectively in diverse environments.
https://www.iti.gov.eg/iti/programs/details/9M
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