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Ahmed Mallah, Marketing & CX Consultant –  Freelance

Ahmed Mallah

Marketing & CX Consultant – Freelance ·Freelance

Jordan

High school or equivalent, customer experience

Work experience

Total years of experience: 26 years, 3 months

Marketing & CX Consultant – Freelance

March 2020 - Present

Freelance

Amman, Jordan

March 2020 - Present

American General Electric (GE), Wunderman (team y&r) advertising agency, , Dentsu Aegis
Network, Microsoft (MS), Orange Telecom, Renault, Ford Motors, Mitsubishi Motors, Suzuki
Motors, JAC Motors, InterContinental Hotel (IHG), Grand Millennium Hotel, Habiba Sweets,
Zahi Darwazeh Furniture, Shawarma Dayaa, Qaysar Pizza, C-Town Mall, STS PayOne, LG,
Vestel, Sizzler, Nesma Advanced Technologies, Bayt.com, TickerChart.

Company industry:
Marketing
Job role:
Marketing and PR

Marketing Consultant

March 2019 - March 2020

STS PayOne

Amman, Jordan

March 2019 - March 2020

As a Marketing Consultant, my job is to build and develop the marketing department where I directly report to the General Manager. The basic part of my mission includes:

 B2B Marketing Planning & proper execution to achieve company’s strategic goals.

 Brands' Management & development related to different targeted markets.

 Support Products Managers to promote, position and sell company’s different solutions/products.

 Design Lead Generation campaigns supporting business development team to achieve targets.

 Advertising Campaigns Media Planning, Creative work designing, production & implementation.

 Build Marketing Intelligence tactics & activities used for benchmarking and reporting.

 Industry related Events planning, organizing, management and execution.

 Secure Brand’s digital presence via all online & social media channels.

 Manage all related parties; Creative team, agencies, suppliers, 3rd parties contractors.

Company industry:
Software Development
Job role:
Marketing and PR

Digital & Social Media Marketing Head

June 2016 - November 2017

TheHUB – Digital & Social

Amman, Jordan

June 2016 - November 2017

As a Local advertising agency, TheHUB, is part of the global Dentsu Aegis Network covering the region in coordination with other network companies; Carat, Dentsu, iProspect, Isobar, Posterscope and Vizeum. As the Head of Digital and Social Media Marketing department, the below are some of my direct responsibilities:
* Plan and execute client’s social media and digital marketing campaigns.
* Manage social media team, content copywriters & creative designers to meet clients` goals.
* Design, build and maintain clients` social media and online presence.
* Measure and report performance of all digital marketing and social media campaigns.
* Identify trends and insights, and optimize spend and performance based on the insights.
* Brainstorm new and creative Content Marketing growth strategies.
* Plan, execute, and measure experiments and conversion tests.
* Collaborate with internal teams to create landing pages and optimize user experience.
* Utilize strong analytical ability to evaluate customer experience across multiple channels.
* Collaborate with partner agencies and other vendors to reach Ultimate results.

Company industry:
Advertising
Job role:
Marketing and PR

Marketing & eCommerce Freelancer Consultant

January 2015 - December 2016

Self

Jordan

January 2015 - December 2016

Freelancer Consultant (Agency & client’s side): Customer Experience (CX) Consultation, Brand Management, Loyalty and Retention Programs, eCustomer Relationship Management (CRM), Topnotch Social Media plans, Digital campaigns, Integrated Marketing & eCommerce projects.

Company industry:
Marketing
Job role:
Consulting

TickerChart - Marketing Manager

October 2010 - October 2014

Amman

Jordan

October 2010 - October 2014

UniTicker via its brand, TickerChart, is an IT company provides specialized Financial B2B and B2C
services targeting mainly GCC countries. And within 4 years, it moved from Zero-market-share,
to become the BEST stock market applications provider with a Lion market share.
● Brand Management on international level (TickerChart became on Top)
● Prepare marketing plan, research and analysis (Omni-Channel)
● Established an e-Commerce based online business portal -- (Financial industry)
● Tailored customer experience strategy (Journey Mapping & Smart Customer Validation)
● Put an Employee Engagement strategy to meet all customers’ Touchpoints (Active Engagement)
● Conducting Loyalty/Retention program for current users & Monitoring Net Promoter Score (NPS)
● Upselling/Cross selling campaigns to attract new users (Growing Market share 18 % Annually)
● Unique Social media & blogs marketing strategy via a solid Influence Marketing methodology
● Content marketing (Inbound), Lead generation & nurturing
● Business and marketing intelligence (Offline & Online/Viral Marketing)
● Implement integrated marketing campaigns (Offline & Online - Mobile & Desktop)
● Media planning and media booking (Management & execution)
● Plan for search engine marketing and optimization (SEM - SEO)
● Website traffic generation and analysis (Google different Tools

Company industry:
Hospitality & Accomodation
Job role:
Other

Digital Marketing Consultant

January 2008 - September 2010

Amman

Amman, Jordan

January 2008 - September 2010

Freelancer Consultant (Agency & client’s side): Customer Experience (CX) Consultation, Brand Management, Loyalty and Retention Programs, eCustomer Relationship Management (CRM), Topnotch Social Media plans, Digital campaigns, Integrated Marketing & eCommerce projects.

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Freelancer Consultant

January 2009 - February 2010

Self

Amman, Jordan

January 2009 - February 2010

Agency & client’s side): Brand Management, Loyalty and Retention
Programs, eCustomer Relationship Management (CRM), Social Media platforms creation and
design, Digital campaigns, Website development & eCommerce projects.

Company industry:
Advertising
Job role:
Consulting

Senior Account Manager

August 2007 - December 2007

Wunderman Agency – CS

Amman, Jordan

August 2007 - December 2007

Wunderman is the Direct Marketing arm of Team y&r global advertising agency. I joined
Wunderman as a Customer Service account manager right after I came back from Saudi Arabia
to gain a solid Crash-work experience of the world’s best direct marketing techniques and
strategies coined by its godfather; Lester Wunderman.
● Manage big accounts/clients; Orange, Microsoft, Renault, AIG
● Manage Orange Telecom Loyalty campaigns via stores and portal
● Plan and monitor Offline/Online campaigns (Integrated marketing campaigns)
● Work closely with Creative & Production to ensure adherence to schedule & quality
● Write DM, BTL, ATL & Media Plans
● Write professional Creative Briefs to reflect clients’ actual requirements
● Plan & Manage our clients’ Major Events
Nesma - American GE

Company industry:
Advertising
Job role:
Marketing and PR

Nesma Internet

September 2000 - August 2007

Nesma Internet - American GE

Riyadh, Saudi Arabia

September 2000 - August 2007

(later renamed Nesma Advanced Technologies) was a joint-venture company
with the American General Electric (GE) in Riyadh 1999. Nesma Internet as the Internet Service
Provider (ISP) and Networking Business unit of Nesma Group; one of the biggest 100 Saudi
companies, has owned the largest Datacenters serving both private and governmental sectors in
Saudi Arabia. We, as the company staff, proudly got our corporate training and business skills
directly from GE headquarter in USA.

Company industry:
Internet & E-commerce
Job role:
Management

Deputy Marketing Manager

January 2006 - July 2007

Nesma Advanced Technology - American GE

Riyadh, Saudi Arabia

January 2006 - July 2007

Put and implement key marketing initiatives and proposals
● Plan, budget, execute and track marketing campaigns and events (Omnichannel)
● Manage all print, outdoor and online advertisements (Integrated MarCom)
● Track & analyze online marketing campaigns using different web analytics tools
● Copywriting and Ad Creative the offline/online Ads in both languages (Arabic & English)
● Develop and manage media plans/booking/production (In-house & Agency)
▪ VAS and Customer Loyalty Manager - Nesma

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

VAS and Customer Loyalty Manager

January 2005 - January 2006

Nesma Advanced Technology - American GE

Riyadh, Saudi Arabia

January 2005 - January 2006

Established the Value Added Services program as first-of-its-kind in Saudi market (Mokafaat)
● Nesma Mokafaat program/portal became the base for all customer Loyalty & Retention campaigns
● Scan the physical & cyber markets for the program’s SWOT analysis
● Plan the strategic partnerships with all current and prospected commercial partners
● Creating a unique character and identity to reflect the company Brand Experience
● Design the program portal as per the ultimate users’ expectations
● Integrate the program with Nesma current CRM database and systems
● Analyze all collected data of the web trends & portal’ traffic (Metrics)
● Continue to add new Value-Added services/features to raise portal traffic and conversion
● Manage all related online Ads & campaigns as part of Nesma brand

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Deputy Project Manager

September 2004 - January 2005

Nesma Advanced Technology - American GE

Riyadh, Saudi Arabia

September 2004 - January 2005

Shomoos Project is a Multi-billion National governmental project that aims to connect the
Private sector with the National Security backbone. * (Classified National Security Project)
● Manage & assign project’s resources to timely meet the project goals
● Follow-up the project daily activities to control the milestones
● Manage an active & professional team members of different backgrounds
● Coordinate with all parties to achieve objectives as per the written specs
▪ Customer Experience & Services Head - Nesma

Company industry:
Internet & E-commerce
Job role:
Management

Customer Experience & Services Head

September 2000 - September 2004

Nesma Advanced Technology - American GE

Riyadh, Saudi Arabia

September 2000 - September 2004

Manage CS team for 4 years and succeeded to write our unique success story
● Create a royal Customer Experience (CX) Strategy tailored for Saudi market
● Plan and execute tens of Omnichannel marketing campaigns (Portal, Mobile, Offline Ads)
● Conduct a Customer Satisfaction & Net Promoter Score surveys (Direct & Online)
● Responsible for the home user direct & indirect sales (Sales Annual Increase 150%)
● Manage all operational activities of Nesma Internet (Backbone & Processes Activation Hub)
● Plan & supervise all Telemarketing campaigns via CS and Technical Support teams
● Engineer Pre-sales & After-sales plans via a systematic work methodology (Customer Centric)
● Supervise Nesma CS team to serve all external/internal customers and 7500 Retailers
● Participate in designing the Sales & Marketing plans for B2C and B2B departments
● Generate & present Sales and Traffic Analysis reports for Board weekly meeting
● Assigned as Nesma Training Coordinator in parallel to CS position (GE CBT Program - USA)
● Established our corporate GE Falcon Toastmasters Club (VP of Education & VP of Membership)
National Marketing (IKK Group) - Contractors Sales

Company industry:
Internet & E-commerce
Job role:
Customer Service and Call Center

Sales Engineer

February 2000 - August 2000

Riyadh

Riyadh, Saudi Arabia

February 2000 - August 2000

National Marketing, based in Riyadh, was part of IKK group and specialized in marketing all PVC
and pipes related industrial fittings to constructions and contracting companies in Saudi Arabia.
● Selling PVC, cPVC and Pipes fittings for big contracting & construction companies in Riyadh
● Involve in the engineering specs measurement process of many projects
● Establish good bonds with targeted clients (project managers & owners)

Company industry:
Construction & Building
Job role:
Sales

Administration Manager

September 1998 - December 1999

Intercontinental Languages Institute

Riyadh, Saudi Arabia

September 1998 - December 1999

A prestigious languages teaching center at Hyatt Regency hotel in the city of Riyadh.
● Organize and manage the institute’s daily work flow.
● English language tutor for high levels students besides other special courses.
● Professional translator (English - Arabic) and (Arabic - English).

Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Education

London Business School

December 2015

December 2015

High school or equivalent, customer experience

Great Britain (UK)

Brand Management: Aligning Business, Brand and Behaviour. Professor Nader Tavassoli compared traditional approaches to branding where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. London Business School – Online 03.2015 – 05.2015 5-week Crash Course; Managing the Company of the Future. Managing the Company of the Future provides with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important.

Yarmouk University

January 2004

January 2004

Bachelor's degree, Business Administration & Management

Jordan

GPA (point): 3.2 out of 4

GPA (point): 3.2 out of 4

Bachelor (B.A) Degree in Business Administration & Management (Major) GPA 3.2/4.0 (Very Good) – Ranked the 3rd of my collage - Jordan.

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Customer Experience
Expert
Customer Experience
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Marketing
Expert
Marketing
Expert
Brand Management
Expert
Brand Management
Expert
ADVERTISING
Expert
ADVERTISING
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
B2B
Expert
B2B
Expert
CONVERSION
Expert
CONVERSION
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
NETWORKING
Expert
NETWORKING
Expert
SALES
Expert
SALES
Expert
STRATEGIC
Expert
STRATEGIC
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Customer Experience
Expert
Customer Experience
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Marketing
Expert
Marketing
Expert
Brand Management
Expert
Brand Management
Expert

Languages

Arabic
Expert
English
Expert
Russian
Expert

Memberships

eMarketing American Association

e-Marketing Professionals (CeM)

March 2007

International Institute of Professional Analysts, LLC

Certified E-commerce Consultant (CEC)

July 2006

Falcon Club Toastmaster

Certifies Toast Master CTM

November 2000

Training and Certifications

Certifications
eMarketing Association USA
Mar 2008 - Mar 2010
Show credentials
Certified Ecommerce Consultant CEC
Jun 2006 - Jun 2008
Show credentials
Toastmaster Vice President of Education Falcon GE Club
Jan 2004 - Jan 2025
Show credentials

Training
Toastmaster VP of Education Training Course
Berlitz & Toastmasters International
Dec 2003
Show credentials
Customer Relationship Management CRM
Masader Institute for Human Training
Jun 2003
Show credentials
Digital Media Planning
Digital Marketing Arts Academy by PR Smith
Nov 2013
Show credentials
CRM – Project Management – Business Etiquette - SEM
hp Online Learning Center
Nov 2005
Show credentials